News Releases

Callis Expands Emphasis on Content Marketing

By January 18, 2016 No Comments

SEDALIA, MO – Callis Integrated Marketing has recently expanded its resources and emphasis on content marketing to best serve its outdoor, agriculture and midwest lifestyle clients. To lead this effort, Callis has appointed Tim Noland as Content Marketing Director. Tim has been with the outdoor marketing agency for over two years as an Account Executive.

“Tim is the perfect person to lead this effort,” said Cliff Callis, president of Callis. “He is the outdoor consumer. He hunts, he fishes and he lives his life enjoying the outdoors. Plus, he is very bright and his strategy and management skills will serve our clients well.”

Content Marketing has become a key component of many marketing plans and Callis clients have seen success with the strategy. The Callis management team recognized this growing trend and has been working to equip their agency with the necessary technology, tools and staff to expand strategic Content Marketing programs for their clients.

Content marketing is the practice of building written and visual content on websites to drive web traffic, build credibility and grow sales. Most content is created or curated to educate, entertain, motivate and inspire. Content marketing is a key component of a fully integrated marketing program.

No one understands the people who love and work the land and play outdoors better than Callis. They live it every day and they use this real life experience and integrated marketing to help their outdoor, agriculture and midwest lifestyle clients build their brands and their business. For more information, visit ecallis.com.