More and more customers are doing research online prior to making a purchase. Companies are responding to customers’ evolving purchasing processes, creating an endless sea of content. Creating appropriate content can be a challenge. Getting your content to stand out can be even more of a challenge. Here are a couple things to consider that can help you improve your content marketing strategy.
Content marketing needs to help people. It needs to provide information customers can find value in. People are hungry for information they can use to inform themselves and help them make what they feel like is the best possible decision. Content marketing needs to answer customers’ questions. Answering customers’ questions builds trust. People like to do business with people they trust. Earning a customer’s trust before they even walk through the door provides a big advantage, and often results in a sale. Helpful content adds value to your products, creates customer loyalty, and helps build long-term customer relationships.
With customers self-educating themselves online prior to making a purchase, it is important that you have helpful content readily available and easy to find. Adding content to your website can have a very positive effect on SEO. Search engines prefer websites with more content. Creating more content using keywords that customers or potential customers are searching for will improve your website SEO, making your company and your products and/or services easier to find.
Sharing your content via social media outlets is also a great way to help your content be found. In Jay Baer’s book, Youtility, he says, “Content is fire and social media is gasoline.” Sharing your content on Facebook, Twitter, LinkedIn, or other outlets lets your customers or potential customers contribute to your marketing efforts. People share content that they find valuable, content that really helps them. Helpful content and lots of it, posted on your website and shared through social media, can help your company be found in the endless sea of content available online today.