Content Marketing

A Map to Success with Content Marketing

By August 30, 2016 No Comments

Content Marketing can be a very valuable marketing tool. Many businesses have found great success utilizing Content Marketing programs to tell their company’s story and build their brand. Content Marketing drives website traffic, builds brand awareness and loyalty, positions your brand as an industry leader, generates leads and sales, and provides a platform for extended conversations with current and prospective customers.

For those of us marketing to consumers in the Outdoor industry, specifically marketing firearms, ammunition, or components, Content Marketing can be especially valuable in driving new website traffic because of the advertising limitations placed on that type of product on some online platforms like Google and Facebook.

Managing a successful Content Marketing program is not easy. There’s a lot that goes into building an effective program. It takes time to build and manage, and without a defined strategy and plan, you could potentially be spinning your wheels.

I’m a visual learner and I’m from Missouri – the “Show-Me State.” I need to see how things work to gain a better understanding of them. For people like me, Callis has developed an infographic that walks you through the strategy, development, and execution of a successful Content Marketing program. We hope you can utilize this guide to help you build and manage an awesome Content Marketing program that will build your company’s brand and your business.

Content Marketing InfographicIf you have any questions about Content Marketing or would like to visit with us about ways Callis can help you build a successful Content Marketing program, contact Cliff Callis today at ccallis@ecallis.com or 660-826-2822.

 

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