When going on a fishing trip what type of bait do you use? It typically depends on what type of fish and where you are fishing. Publishing information for your target audience is the same way. By knowing how your audience obtains information you can use the correct ‘bait’ to present your information.
Media is ever-changing and so is the technology behind it. From “snail mail” to email, technology, specifically the internet, has increased the amount of information we are all bombarded with every day. It is important to make sure the information you are sending out is easy for your audience to follow and how they prefer to receive the information.
We found some interesting statistics in regards to the different forms of media and how they are perceived. Check out the infographic below and see if you are part of the percent casting your information out right.