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The Conor McGregor Dance
Recently there was a lot of buzz about the pay-per-view boxing faceoff between UFC mixed martial artist Conor McGregor and undefeated professional boxer Floyd Mayweather. Mayweather won, by TKO in…Read More
What in the World is Integrated Marketing?
When I started in the advertising business 30 years ago, coming up with a name was easy; Callis Advertising. It really wasn’t that easy. I struggled to come up with…Read More
What We Can Learn From the Japanese Beetle Invasion of 2017
If you live in the Midwest, you may have experienced a phenomena which swept through in July; the invasion of the Japanese Beetle, a relatively harmless but annoying little creature…Read More