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September 11, 2017 in Content Marketing, Digital Marketing

The Conor McGregor Dance

Recently there was a lot of buzz about the pay-per-view boxing faceoff between UFC mixed martial artist Conor McGregor and undefeated professional boxer Floyd Mayweather. Mayweather won, by TKO in…

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August 29, 2017 in Advertising, Digital Marketing

What in the World is Integrated Marketing?

When I started in the advertising business 30 years ago, coming up with a name was easy; Callis Advertising.  It really wasn’t that easy.  I struggled to come up with…

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August 15, 2017 in Advertising, Branding

What We Can Learn From the Japanese Beetle Invasion of 2017

If you live in the Midwest, you may have experienced a phenomena which swept through in July; the invasion of the Japanese Beetle, a relatively harmless but annoying little creature…

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August 15, 2017 in General

What’s the Plan for 2018?

By now, many companies and marketing directors are already planning for 2018. Seems hard to fathom, but as it does each year, the next few months will fly by and…

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