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State of the Outdoor and Shooting Sports Industry Looking Forward to 2018
Throughout the year, representatives from Callis attend and participate in industry events for the industries we work in. We talk to people, make connections and try to gain valuable insights…Read More
3 Tips to Step-up Media Relations at Tradeshows
Folks it’s here – tradeshow season. For those of us working in the Outdoor industry, planning for SHOT Show, ATA and the agriculture shows is well underway. Tradeshows provide a…Read More
What Happens if Facebook Goes Away?
I was at a CMO conference this past week for the outdoor industry and a very provocative question was posed to the group. What if Facebook goes away? Hmmm. Interesting….Read More