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November 9, 2017 in General

State of the Outdoor and Shooting Sports Industry Looking Forward to 2018

Throughout the year, representatives from Callis attend and participate in industry events for the industries we work in. We talk to people, make connections and try to gain valuable insights…

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October 24, 2017 in Media, Public Relations

3 Tips to Step-up Media Relations at Tradeshows

Folks it’s here – tradeshow season. For those of us working in the Outdoor industry, planning for SHOT Show, ATA and the agriculture shows is well underway. Tradeshows provide a…

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October 10, 2017 in Content Marketing, Digital Marketing, General, Media, Websites

What Happens if Facebook Goes Away?

I was at a CMO conference this past week for the outdoor industry and a very provocative question was posed to the group. What if Facebook goes away? Hmmm. Interesting….

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October 9, 2017 in Content Marketing, Digital Marketing, General, Media, Websites

Learning Content Marketing from the Solar Eclipse

This summer, I experienced a once-in-a-lifetime opportunity to view the solar eclipse. With our office in central Missouri, just outside of Kansas City, we were in line for the path…

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