What in the World is Integrated Marketing?
When I started in the advertising business 30 years ago, coming up with a name was easy; Callis Advertising. It really wasn’t that easy. I struggled to come up with…Read More
What We Can Learn From the Japanese Beetle Invasion of 2017
If you live in the Midwest, you may have experienced a phenomena which swept through in July; the invasion of the Japanese Beetle, a relatively harmless but annoying little creature…Read More
The Benefits of Using an Ad Agency
Ad agencies can be called a lot of things; creative agencies, PR firms, marketing agencies, digital agencies, etc. Some agencies have specialties or focus in specific areas and that is…Read More