2017 Missouri State Fair

Starline Brass

Sierra Bullets

Walther Arms

Boyds Gunstocks

Jones Bros Marine

Jones Bros Marine Website

Bothwell Regional Health Center

Platte City - Airport Chrysler

Dugan's Paint and Flooring Centers

Dugans Paint Website
October 11, 2017 in Content Marketing, Digital Marketing, General, Media, Websites

Learning Content Marketing from the Solar Eclipse

This summer, I experienced a once-in-a-lifetime opportunity to view the solar eclipse. With our office in central Missouri, just outside of Kansas City, we were in line for the path…

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October 10, 2017 in Content Marketing, Digital Marketing, General, Media, Websites

What Happens if Facebook Goes Away?

I was at a CMO conference this past week for the outdoor industry and a very provocative question was posed to the group. What if Facebook goes away? Hmmm. Interesting….

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September 11, 2017 in Content Marketing, Digital Marketing

The Conor McGregor Dance

Recently there was a lot of buzz about the pay-per-view boxing faceoff between UFC mixed martial artist Conor McGregor and undefeated professional boxer Floyd Mayweather. Mayweather won, by TKO in…

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August 29, 2017 in Advertising, Digital Marketing

What in the World is Integrated Marketing?

When I started in the advertising business 30 years ago, coming up with a name was easy; Callis Advertising.  It really wasn’t that easy.  I struggled to come up with…

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