The new generation of consumer is turning to the web to research brands and products before making a purchase. Building written and visual content that educates, entertains, motivates and inspires will drive website traffic, build credibility and grow sales.

Content Marketing by definition is the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action.

Creating and distributing valuable, relevant content to prospective customers through various channels engages customers and they begin to develop a sense of loyalty and trust to your brand. Customers appreciate the fact you’re helping them, and not selling to them. Sharing valuable content will position your company as a leader in the industry, and customers will look to you as a source for their information.

Strategic content strengthens SEO. It drives relevant traffic to your website. We build content around keywords and phrases that your customers and prospects are searching for, placing your company on Search Engine Results Pages that you may not have otherwise been on and driving new, relevant traffic to your site.

Great content will provide a return on your investment for years to come and analytics allow us to show the ROI of strategic content marketing programs.

We integrate content marketing programs with other advertising methods to build upon each other and to make each method stronger. We can do the same for you.

Content Marketing services include:

  • Content Strategy
  • Content Development
  • Video
  • Direct Mail
  • Content Management
  • SEO Reporting
  • Social Integration
  • Illustration

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The Conor McGregor Dance

| Content Marketing, Digital Marketing | No Comments

Recently there was a lot of buzz about the pay-per-view boxing faceoff between UFC mixed martial artist Conor McGregor and undefeated professional boxer Floyd Mayweather. Mayweather won, by TKO in…

SEO for Voice Search

| Content Marketing, Digital Marketing, Websites | No Comments

I’ve got two boys, ages 3 and 5. They’ve got 5 cousins, ages 9 and under. When they all get together things get kind of wild, and loud. Recently, 6…

A Map to Success with Content Marketing

| Content Marketing | No Comments

Content Marketing can be a very valuable marketing tool. Many businesses have found great success utilizing Content Marketing programs to tell their company’s story and build their brand. Content Marketing…

Breaking Down the Content Marketing Matrix: Inspirational Content

| Content Marketing | No Comments

In this series, we’re looking at the types of content most effectively used at various stages in the sales cycle. Our first two posts discussed entertaining content – designed to…

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