The new generation of consumer is turning to the web to research brands and products before making a purchase. Building written and visual content that educates, entertains, motivates and inspires will drive website traffic, build credibility and grow sales.

Content Marketing by definition is the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action.

Creating and distributing valuable, relevant content to prospective customers through various channels engages customers and they begin to develop a sense of loyalty and trust to your brand. Customers appreciate the fact you’re helping them, and not selling to them. Sharing valuable content will position your company as a leader in the industry, and customers will look to you as a source for their information.

Strategic content strengthens SEO. It drives relevant traffic to your website. We build content around keywords and phrases that your customers and prospects are searching for, placing your company on Search Engine Results Pages that you may not have otherwise been on and driving new, relevant traffic to your site.

Great content will provide a return on your investment for years to come and analytics allow us to show the ROI of strategic content marketing programs.

We integrate content marketing programs with other advertising methods to build upon each other and to make each method stronger. We can do the same for you.

Content Marketing services include:

  • Content Strategy
  • Content Development
  • Video
  • Direct Mail
  • Content Management
  • SEO Reporting
  • Social Integration
  • Illustration

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Learning Content Marketing from the Solar Eclipse

| Content Marketing, Digital Marketing, General, Media, Websites | No Comments

This summer, I experienced a once-in-a-lifetime opportunity to view the solar eclipse. With our office in central Missouri, just outside of Kansas City, we were in line for the path…

What Happens if Facebook Goes Away?

| Content Marketing, Digital Marketing, General, Media, Websites | No Comments

I was at a CMO conference this past week for the outdoor industry and a very provocative question was posed to the group. What if Facebook goes away? Hmmm. Interesting….

The Conor McGregor Dance

| Content Marketing, Digital Marketing | No Comments

Recently there was a lot of buzz about the pay-per-view boxing faceoff between UFC mixed martial artist Conor McGregor and undefeated professional boxer Floyd Mayweather. Mayweather won, by TKO in…

SEO for Voice Search

| Content Marketing, Digital Marketing, Websites | No Comments

I’ve got two boys, ages 3 and 5. They’ve got 5 cousins, ages 9 and under. When they all get together things get kind of wild, and loud. Recently, 6…

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