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What’s the Big Idea?

By April 13, 2011 No Comments

A few weeks ago, our peer group ended its semi-annual meetings with a presentation of Big Ideas created to help our peer agencies have a Big Impact on their business or their customers’ business. What a great session! It always amazes me in what our friends come up with from new blog strategies to innovative dealer programs to productive online opportunities.

We at Callis are fortunate to get to rub elbows with such a talented group of marketing agency professionals from all over the United States – The Amplify Agency Group. And we’re fortunate to be able to take ideas away from these meetings and apply them to our unique business models and customer marketing programs.

Last month, we launched our network’s web site at www.amplifyagencygroup.com. It’s a simple but highly functional online presence where you can learn a little bit about the group and our member agencies. One of the most inventive features is a blog reader which automatically pulls in each agency’s blog, whenever one is posted. If you go there now, you might even see this one, although all of our agency leaders are pretty active bloggers.

I’ve been in the group five years. This meeting was in Jacksonville, where I first met my future peers and joined the group. When I joined, the agency was doing well, but I knew it could do better. I just didn’t know how to get it there.  Now I know and Callis & Associates has become a better agency because of it. I continue to learn new things, get some really sound advice from others in the field and be inspired by how well some of our leading digital marketing member agencies are doing.

If you’re not in a peer group, consider joining one. It’s an investment in the future of your business that you can’t afford to miss. And, be sure to check out the Amplify web site and let me know what you think.

Author Cliff Callis

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