As social media continues to evolve, so does the challenge of producing organic content that performs well on social platforms. For the last year or so, the leading social platform,…
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I have grown up with social media since the popularity of AOL Instant Messenger (AIM) and MySpace. I have seen social sites rise and fall. The internet and cell phones…
LinkedIn has steadily grown since the platform launched in 2003 and has evolved into much more than a place to simply “find a job.” Today, LinkedIn has over 610 million…
Influencer marketing is a form of marketing that focuses on creating strategic messages and delivering those messages to individuals that have influence over your target audience. An influencer can be…
Content Marketing continues to grow in importance and it continues to gain larger and larger portions of the marketing resource pie, and for good reason–it works. In a recent Content…
Content marketing is a great way to drive quality traffic to your website, build brand recognition and awareness and position your company as a thought leader and industry expert. It’s…
Recently we added Alexa to our home sound system. Although she sits inconspicuously in a couple different spots in our house, she stands ready to assist to play music, find…
If you’re managing a content marketing team you are likely well aware of the importance of content, and not just content, but really good content. But how can you lead…
I was at a CMO conference this past week for the outdoor industry and a very provocative question was posed to the group. What if Facebook goes away? Hmmm. Interesting….
This summer, I experienced a once-in-a-lifetime opportunity to view the solar eclipse. With our office in central Missouri, just outside of Kansas City, we were in line for the path…
Recently there was a lot of buzz about the pay-per-view boxing faceoff between UFC mixed martial artist Conor McGregor and undefeated professional boxer Floyd Mayweather. Mayweather won, by TKO in…
I’ve got two boys, ages 3 and 5. They’ve got 5 cousins, ages 9 and under. When they all get together things get kind of wild, and loud. Recently, 6…
Content Marketing can be a very valuable marketing tool. Many businesses have found great success utilizing Content Marketing programs to tell their company’s story and build their brand. Content Marketing…
In this series, we’re looking at the types of content most effectively used at various stages in the sales cycle. Our first two posts discussed entertaining content – designed to…
Hear this: shoppers turn to mobile first, yet most marketers still construct their messages with a desktop first approach, and later port it to mobile. It’s understandable. Mobile rapidly overtook desktop....
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In Breaking Down the Content Marketing matrix: Entertaining Content (Part 1), we took a look at several types of content that can be utilized to tell an entertaining story and…
If you haven’t added Instagram to your marketing mix, it is definitely worth considering. Currently, Instagram has over 400 million active users and those users stay active with 56% visiting…
Traditionally, new products in the hunting, camping and outdoor arenas are launched either at the SHOT Show, NRA Show, or Safari Club event. In reality, new entries into the market…
If you’ve ever been challenged to create organizational content, you know it can be a daunting task. Though creating great content (or great anything) is never easy, the first challenge...
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How brands communicate is changing. We now have access to a 24/7 digital mine of information – and at the heart of it all is content; compelling, relevant, useful and…
A new feature has rolled out on Facebook that should be of particular interest to those involved in shooting sports marketing (as well as all who use Facebook, whether you…
Archery is a sport I stumbled across after hanging up my helmet and fire-suit for my 305 Sprint car. I was an adrenaline junky looking for a new hobby. My…
Have you noticed the ads and digital messaging lately? No sooner did the candle go out in the Jack-O-Lantern when the Black Friday sales were served to us before the…
Now what? It’s common to find yourself wondering “what direction should I take?” as you choose your next outdoor sports content topic, whether you’ve just started incorporating content in your…
There’s no question that Facebook has changed our lives. Whether it was an inspired vision, deft execution, a bit of dumb luck or a combination of all three, ten years…
Many marketers launch their websites and truly believe that their content is so unique that people will flock to their site. This rarely happens. In today’s world, it takes a…
As you are growing up, adults tell you that “practice makes perfect”. Whether it is practicing your swing to one day play in the World Series or practicing your aim…
The relationship between manufacturers and the outdoor media has always been a bit awkward. Companies’ crave what reporters can deliver but many times are unsure or don’t have enough time…
Third quarter has arrived and so has planning for 2016. Just like a healthy food plot can lead to bagging that trophy buck during deer season, a sound marketing strategy…
What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from the people that think PR…
Video may have killed the radio star in the 1980’s but in today’s marketing media world it’s become an even more “deadly” weapon with increased ways to use it –…
Content marketing is by far the most significant new integrated marketing strategy that has emerged in recent years. When done correctly and consistently, it drives new customers to your online…
Top Ten Takeaways Recently, I attended the Digital Summit in Phoenix – a two-day conference where digital marketing thought leaders converge to share their insights about this ever-changing industry. Day…
There seems to be a lot of different opinions about the best and most effective ways to use LinkedIn. Some business professionals don’t use it at all and view it…
Content marketing is a powerful marketing tool. Well-designed content marketing material, as versatile as it is valuable, provides a key component of a company’s search engine optimization (SEO), social media,…
I have always enjoyed going out to our family farm ponds and feeding the catfish. It doesn’t take long once that first handful of pelletized floating catfish food hits the…
Recently, Missouri’s turkey hunting season came to a close. Reflecting on the season, I realized that turkey hunting and marketing are not all that different. When you’re going after a…
Why YouTube is an Ideal Channel for Outdoor Sports Brands Television is a social experience for me: I like to watch it with others. That may be why I’ve never…
More and more customers are doing research online prior to making a purchase. Companies are responding to customers’ evolving purchasing processes, creating an endless sea of content. Creating appropriate content…
Being fairly new to Callis, I recently attended my first SHOT Show. What an experience that was. I walked in through the doors of the Sands Expo Center in Las...
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Maybe it’s just that time of the year, but lately I’m doing a lot of Search Engine Optimization work – particularly with our outdoor clients. So as several members of…
Marketers talk a lot today about infographics because they can be a very effective marketing tool. But despite the talk, there’s also confusion. It’s not particularly easy to define the…
YouTube videos are a key part of the digital marketing toolbox. They can generate brand awareness and trust, and lead to both engagement and conversions. It’s incredibly easy to shoot…
Online marketing pros grow accustomed to a daily “the new best thing is…” email ritual – some new tool, gadget, or idea that’s set to propel Internet marketing to the…
As much as any small business owner does not want to get on the Facebook bandwagon, social networking is a must. If you are nervous or hesitant to start using…
There’s much conversation right now centered around the premise that “content is king”. At our marketing agency, we see the positive results of it every day. It’s most evident in…
It’s the age-old question: “If a tree falls in the forest, but there’s no one around to hear it, does it make a sound?” If you’ve just begun blogging, you…
Google is still the name of the game in the search engine world. Even the incremental gains made by Microsoft’s Bing leave it lagging far behind Google in search market…
More and more companies are distributing newsletters via email to their customers and prospects. Surprisingly, some companies are not tracking anything but the most basic results. With each mailing we…
