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Callis to Present at POMA Conference

By May 16, 2016 No Comments

SEDALIA, MO – Representatives at Callis Integrated Marketing will be presenting a seminar on Content Marketing at the 11th Annual POMA Business Conference coming up in Kalispell, Montana. The seminar is designed to provide POMA writers and content providers with tools to maximize the content they produce and increase their personal brand exposure. The seminar will also help POMA members identify new business opportunities available to them created by companies and organizations in the outdoor industry.

Content Marketing has been around for some time now but is growing in popularity due to the success companies are enjoying. The new generation of consumer is turning to the web to research brands and products before making a purchase. Building written and visual content that educates, entertains, motivates and inspires will drive website traffic, build credibility and grow sales. Content Marketing opens many doors of opportunity for POMA members.

Callis’ Content Marketing seminar on June 18 will help POMA members:

  • Maximize the content they produce on a daily basis by writing for Google SEO.
  • Get themselves and their brands more exposure, more work, and more money.
  • Understand new business opportunities available by freelancing for Content Marketing programs.

Callis’ Content Marketing Director, Tim Noland and Account Executive Lacy Harrison will be presenting. Tim leads the content development team at Callis and Lacy works with agency clients to develop and execute integrated marketing and media programs, with an emphasis on public relations and social media.

POMA (Professional Outdoor Media Association) is an organization dedicated to seeing the traditional outdoor sports story is told honestly and fairly so hunting, fishing, the shooting sports and trapping will endure. The Annual POMA Business Conference will take place in Kalispell, Montana, July 15th – 18th. For more information about POMA and to register for the upcoming conference, visit

No one understands the people who love and work the land and play outdoors better than Callis. They live it every day and they use this real life experience and integrated marketing to help their outdoor, agriculture, and rural lifestyle clients build their brands and their businesses. For more information, visit