Cliff Callis, President of Callis Integrated Marketing, recently spoke at a marketing seminar for the IAFE (International Association of Fairs and Expositions) in San Antonio, Texas. Callis presented about the rise of new marketing, focused on content and content marketing.
Content Marketing has been around for years now but continues to grow in popularity due to the success companies are enjoying. The new generation of consumer is turning to the web and social channels for information.
Building written and visual content that educates, entertains, motivates and inspires drives website visitors, builds brand authority and competitive advantage, engages prospective customers and extends conversations, and moves prospects further along in the sales funnel.
Callis is a Sedalia, MO based integrated marketing, advertising, public relations and digital agency that serves a variety of industries on a regional and national level. More information can be found at www.ecallis.com.
IAFE is a voluntary, not-for-profit corporation, serving state, provincial, regional, and county agricultural fairs, shows, exhibitions, and expositions. IAFE represents more than 1,100 fairs around the world, and more than 900 members from allied fields. IAFE promotes and encourages the development and improvement of agricultural fairs, shows, and expositions.