SEO & CONTENT MARKETING
Challenge
In response to new advertising restrictions from Google, Starline faced the challenge of finding alternative avenues to maintain and grow sales in their ammunition components. At the time, significant sales were being driven by a Google pay per-click program. When the change came, Callis devised a strategy that would not only drive traffic but also elevate Starline’s brand presence and maintain their positive reputation within the industry.
Approach
Callis implemented a comprehensive content marketing program centered around the development of informative articles and engaging videos targeting specific interest categories and keywords. This ensured maximum SEO impact, attracted organic search traffic and positioned Starline as an authoritative figure within the industry.
To enhance the reach of the content, Callis strategically leveraged email campaigns, social media platforms, public relations efforts, consumer interest media and participation in trade shows. This multichannel approach not only expanded Starline’s footprint across various platforms but also bolstered their search engine visibility.
Impact
The results of this strategic approach speak for themselves as articles and videos continue to drive substantial traffic to Starline’s website, attracting new customers and bolstering their online presence. With the robust SEO and PR strategy Callis developed, Starline solidified its position as an industry leader, and drove brand visibility, customer engagement and ultimately sales, across multiple channels.
Starline Brass
Starline Brass is a leading manufacturer of brass cases used to reload ammunition. Sales are generated as an OEM, through an international network of distributors and dealers, and direct to consumers.
