SOCIAL MEDIA MARKETING
Challenge
As a prominent name in a regional car wash market, 10th & Thompson faced the challenge of standing out among fierce competition, while staying on top of fluctuating weather conditions. With each new day bringing changing forecasts and customer needs, they sought a social media strategy that could anticipate shifts and capitalize on opportunities.
Approach
Callis recognized the need for a multifaceted approach that combined strategic planning with real-time responsiveness to drive business growth. Embracing a comprehensive social media strategy across diverse platforms including Facebook and Instagram, content was tailored to resonate with 10th & Thompson’s target audience. Preparedness met spontaneity as our creative team crafted visually compelling content showcasing the benefits of a 10th & Thompson car wash.
From showcasing before-and-after photos to sharing customer testimonials, every post was designed to engage and inspire. Our real-time monitoring tools enabled us to analyze conversions and interactions with post, determining what content performed the best. The agile approach of using Facebook and Instagram allowed the agency to take advantage of weather-related promotions and foster authentic connections with customers.
Impact
10th & Thompson has experienced exponential business growth, surpassing key performance indicators and solidifying their position as industry leaders. Follower growth, engagement rates and website traffic have surged, underscoring the effectiveness of our comprehensive approach. Our detailed reporting tools provided invaluable insights into campaign performance, enabling us to refine strategies and drive continuous improvement. By leveraging the power of social media, 10th & Thompson continues to emerge as a driving force in the competitive car wash market.
10th & Thompson Car Wash
10th & Thompson Car Wash is a family-owned car wash in Sedalia, Missouri offering comprehensive car wash services.
