“I can do it!” my son eagerly yells from his bedroom, when I am recruiting him for cleaning duties. Will this attitude last into his teens? Doubtful. But for now, I love the help. I am teaching him life lessons, but he is teaching me as well. Here’s some marketing tips from a five year old.
Lesson #1: Pay attention to what your customer wants and make yourself marketable to the job.
My son loves to help, as most five-year-olds do. He is a listener, or a soaker-upper, if you will. In the marketing world, this is a great quality to have. If you do more listening than talking, you can find out what your customer or prospect really wants and needs. When you know what they want and need, you can gauge your own abilities to suit them and strategize on the best way to present yourself for the task (job or project) at hand. Applied to marketing, the lesson learned is to listen, and then market your company in a way that suits the needs of the customer.
Lesson #2: Find a need and find a way to meet that need to benefit both parties.
“What can I help you with” is the best question when you are open to offering your broad range of services, because the customer can look at their own needs and assess what is lacking and what they could use you for. In my house, a need is met with an allowance, and my son knows ahead of time (because he asks) how much he will be compensated before the project is done. In the marketing world, both parties should benefit as well, hopefully growing in trust with each other that the company will do their part to meet the need efficiently and correctly, and the customer will compensate them for this need being met.
Lesson #3: Assure your customer that you can handle the job.
My son follows me, watches me, and learns about the way I want things done. It’s very important to know your customer, what they want, and how they do things. When you know this, you can partner your abilities and services with assuring them that you can handle the job. This is part of the “selling yourself” process. They want their need met, but on their terms. You must assure your customer that you know what they want, how they want it done, and that you will do that job to their satisfaction, with the best of your ability. Do your research.
Lesson #4: Keep a good attitude.
Kids cannot wait to show you when they have accomplished a task that you have presented them with, and they do it with a smile. When you are ready to present the final stages of any project, present them eagerly. Be confident that you did the job correctly, in the correct time, with the correct specs of the project. You can be confident about this if you follow the other lessons, because you know exactly what the customer expects.
Lesson #5: Follow through with the job and make sure the customer is satisfied.
The final lesson is the most important in gaining future jobs. Following through with any job is huge when it comes to gaining trust. Hopefully, the customer is satisfied and would like to keep the relationship going, which means more business for you. If you do make a mistake, because mistakes do happen, be efficient in apologizing and correcting it. My son once broke a picture frame when dusting a table for me. He came to me immediately and apologetically with the mistake, and corrected it by cleaning up the pieces. Of course I continued to give him further tasks, because he was diligent about making sure I was satisfied. Follow through.
Make sure that your customer is happy with the results, this will gain more trust, and likely your relationship will build from there.