As much as any small business owner does not want to get on the Facebook bandwagon, social networking is a must. If you are nervous or hesitant to start using social media, starting a Facebook page for your small business is a great way for you to test the waters. Small business owners and their employees who utilize social media, including their company’s Facebook business page, are able to promote the business in very substantial ways.
Facebook is a great way to connect with your customers and bring the products to your customers in an indirect way. For example, the other day my husband and I ate Subway for lunch and he asked me, “how did you know about the $3, 6-inch sub special going on?” I said, “Facebook!” (of course). And truthfully, I did find out about this on Facebook and a TV commercial. The beauty of social media is that it ties your current marketing tactics of print, TV, or radio together with connecting to customers, to provide a much larger audience reach. I know Subway is not a small business, but this exact example can and will happen with local businesses as well!
Here are the top five reasons I can think of that most small businesses should have and utilize a Facebook page:
1. A Facebook page puts faces with your company. Many small businesses don’t want their employees’ pictures and bios on their company website, but Facebook is a great way to allow the employees to interact and comment with the consumers.
2. Facebook can help build up an incredible fan base. When you see that your Facebook “friend” likes something, aren’t you more likely to check it out and like it yourself? Staying up-to-date with posting information that is relevant to your customers is a good way to keep people around once they have come to “like” your page.
3. With Facebook you can connect with other companies as well as your customers. Once a customer has liked your page, you can stay in front of them everyday, as studies have shown that a huge percentage of social media users check Facebook several times every day.
4. If you couple a Facebook page with your already established website, you are broadening your effectiveness for search engine optimization. You want people to be able to find you right? If your competitors have a Facebook page, you should too.
5. Facebook is helpful for being “open” to customers and to offer more availability.
Put your company out there. Even if you start out slowly with “likes,” you are opening the door for more business and sales, even when your office doors are closed for the day.