One of the best places to get your creative marketing juices going can be outside close to nature.
Let’s face it, sometimes being creative for work can be a real chore. We have such busy day-to-day lives that to take time to “be creative”, we have to pencil it into our schedule. This may sound familiar: “I am going to be creative today from 10:00 to 11:00.” Scheduling creativity is a bit of an oxymoron. Creativity should just flow.
Creative ideas come to us more frequently during those empty little moments in time, when our mind is silent. For me, one of the best places to achieve this is outside close to nature. When I say nature, this can mean anything from a park, to a forest, or a beach, or even your own back yard. According to a study at the University of Kansas, “The more you get away from the stresses of daily life and the more time you spend outdoors, the greater your level of creativity.”
Nature is a place to rest and relax, so your mind has more available resources for mental creativity and imaginative thinking. Disconnecting from social media and technology restores your ability to think creatively. Even if you can only get outside and disconnect from the world of technology for 15 minutes, that is enough to get your creativity flowing. Of course, if you spend three or four days in nature, and away from the world of social media and technology, you will find yourself connecting completely with that inner peace that brings you and your imagination closer together. But if you don’t have time for that, then at least a few minutes is better than nothing. Take a journal and write down your thoughts, then when you get back to work you can organize them and turn them into content or ideas to present.
There is a great quote by George Santayana that will encourage this, “The earth has music for those who listen.” Get close to nature and you will hear the music.