Digital advertising is becoming more and more popular among marketers because of its success. Digital advertising, like programmatic, works through the buying of digital media in an automated fashion through a network of digital platforms. This network of digital platforms consists of online channels like websites, apps, streaming services and social media platforms across multiple types of devices.

Programmatic Digital Advertising Infographic

Programmatic / Digital Advertising Purchasing Process

Digital advertising allows marketers to target potential customers with pinpoint accuracy, to get the most out of your marketing dollars. Audiences can be targeted by demographics, interests, recent online behavior and activity, search results, retargeting, and other innovative ways.

Like most digital marketing efforts, one of the greatest things about digital advertising is that you can track the results all the way through to the sale. Online advertising allows you to constantly monitor and optimize your campaign, continuing to improve your results, maximizing your marketing dollars, and increasing your ROI.

Digital Advertising Services include:

LET’S TALK

Sign up to receive OUTthink, Our Free Monthly Marketing E-letter


Why Reddit Should be on Your Radar as a Business

| Digital Marketing | No Comments

Have you heard of Reddit? Chances are you have, but may not have a good understanding of the platform, and the ways you can utilize it in your marketing program….

7 Reasons Why You Should Be Using Influencer Marketing

| Content Marketing, Digital Marketing | No Comments

Influencer marketing is a form of marketing that focuses on creating strategic messages and delivering those messages to individuals that have influence over your target audience. An influencer can be…

What is OTT Advertising?

| Digital Marketing, Media | No Comments

Before we dive too deep into OTT advertising, I want to define what OTT is for those who are unfamiliar with the term. OTT or Over-the-Top television/media is the internet…

Why You Should Get to Know Your Social Media Audiences

| Digital Marketing, General | No Comments

Getting to know your social media followers is an important component of any successful social media marketing campaign. Market research allows us to get to know everything we can about…