At Callis, we help our clients reach their customers and prospects through exciting and innovative marketing media.  

Media Planning & Media Buying

There are an infinite number of vehicles to reach an audience through media, whether it’s traditional or digital, and the best news is, they all work in some form and fashion!  The challenge is finding the right ones for a particular company and campaign and assembling the proper mix.  That’s part of our value, in sifting through and analyzing the opportunities and selecting and executing the best approach.  

Our media planners are skilled at researching and identifying the best ones for each clients’ unique needs, strategically building effective programs, budgeting for results, negotiating for the best rates and implementing plans with precision.  All of our marketing media programs are audited for performance.

Core Marketing Media & Media Services


Sign up to receive OUTthink, Our Free Monthly Marketing E-letter

3 Tips to Step-up Media Relations at Tradeshows

| Media, Public Relations | No Comments

Folks it’s here – tradeshow season. For those of us working in the Outdoor industry, planning for SHOT Show, ATA and the agriculture shows is well underway. Tradeshows provide a…

What Happens if Facebook Goes Away?

| Content Marketing, Digital Marketing, General, Media, Websites | No Comments

I was at a CMO conference this past week for the outdoor industry and a very provocative question was posed to the group. What if Facebook goes away? Hmmm. Interesting….

Learning Content Marketing from the Solar Eclipse

| Content Marketing, Digital Marketing, General, Media, Websites | No Comments

This summer, I experienced a once-in-a-lifetime opportunity to view the solar eclipse. With our office in central Missouri, just outside of Kansas City, we were in line for the path…

Making Sense of Real Time Bidding/RTB

| Advertising, Digital Marketing, Media, Programmatic Advertising | No Comments

Real Time Bidding, also called “Real Time Buying”, or “RTB” is an ad industry buzz phrase that’s been around for a few years now. If you haven’t figured out what…