At Callis, we help our clients reach their customers and prospects through exciting and innovative marketing media.  

Media Planning & Media Buying

There are an infinite number of vehicles to reach an audience through media, whether it’s traditional or digital, and the best news is, they all work in some form and fashion!  The challenge is finding the right ones for a particular company and campaign and assembling the proper mix.  That’s part of our value, in sifting through and analyzing the opportunities and selecting and executing the best approach.  

Our media planners are skilled at researching and identifying the best ones for each clients’ unique needs, strategically building effective programs, budgeting for results, negotiating for the best rates and implementing plans with precision.  All of our marketing media programs are audited for performance.

Core Marketing Media & Media Services

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Rural America Market Research

| General, Media, Rural America | No Comments

At Callis, we’re proponents of research. For over 30 years, we’ve used research to build out and execute strategic marketing programs that deliver results for our clients, helping them build…

What is OTT Advertising?

| Digital Marketing, Media | No Comments

Before we dive too deep into OTT advertising, I want to define what OTT is for those who are unfamiliar with the term. OTT or Over-the-Top television/media is the internet…

3 Tips to Step-up Media Relations at Tradeshows

| Media, Public Relations | No Comments

Folks it’s here – tradeshow season. For those of us working in the Outdoor industry, planning for SHOT Show, ATA and the agriculture shows is well underway. Tradeshows provide a…

What Happens if Facebook Goes Away?

| Content Marketing, Digital Marketing, General, Media, Websites | No Comments

I was at a CMO conference this past week for the outdoor industry and a very provocative question was posed to the group. What if Facebook goes away? Hmmm. Interesting….