CASE STUDY – JONES BROS MARINE
Super-Targeted Digital Marketing Drives Store Traffic and Sales.
Jones Bros Marine is a boat dealer that sells and services industry leading brands, including Cypress Cay and Suncatcher pontoons, G3 fishing boats and Nautic Star deck boats.
Located in Centerview, Missouri, Jones Bros Marine was challenged with selling boats to their Kansas City area market where the densest portions of the population, their customers, were an hour or further away. That’s where we come in.
Callis built Jones Bros Marine a robust, custom, lead-generating website and in 2016, Callis and Jones Bros Marine launched an integrated digital marketing and branding program to reach a super-targeted demographic of new customers in the Kansas City area.
Jones Bros Marine’s website traffic increased by 30.7% in 2016, and engaged organic traffic increased by 52.9%. Facebook Likes increased by 245% and email list subscribers increased by 1,367%. Jones Bros Marine celebrated their biggest sales year to date in 2016 and continues to build on that today.
Jones Bros Marine Logo
Callis developed a new logo for Jones Bros Marine and executed it across a strategic, integrated digital marketing and branding campaign.
EDUCATIONAL AND CREATIVE CONTENT
Callis developed a series of education articles for Jones Bros Marine’s website targeting key search terms. Topics included how to dewinterize a boat, tips for safety on the water and helpful information regarding ethanol in boat fuel. In addition, Callis created a series of memes for Jones Bros Marine’s Facebook page that boosted interaction, Likes and shares.
- Website traffic increased by 30.7%
- Engaged organic traffic increased by 52.9%
- Facebook Likes increased by 245%
SUPER-TARGETED DIGITAL ADS
Callis and Jones Bros Marine launched a strategic, super-targeted digital marketing campaign including Google Adwords, Facebook advertising, Boat Trader advertising and behaviorally-targeted programmatic digital ads in Jones Bros Kansas City market area. The performance of the digital ads were enhanced by incorporating promotional offers and rebates.
- 4,500 visits from Google Adwords
*These were visits from folks actively searching for boats for sale
- 5,800 visits from programmatic exchanges
*These were visits from folks who were identified to have an interest in boats based on their online activity
- 2,860,000 product impressions on Boat Trader
*These were from folks actively looking for boats for sale.