Kyle Meek Headshot

At Callis, we understand that it is vital for what we do and our clients to know and understand how Google and other digital platforms operate. We take pride in being digital experts, knowing how to strategically and effectively utilize digital platforms to build our clients’ brands and increase their revenues.

Google is the largest search engine in the world and an obvious leader in the digital marketing arena. Google Ads can provide a great return for businesses if it’s used properly. Search ads are an extremely effective tool for getting your company in front of prospective customers that are actively searching for a product or service similar to those that you offer. Display ads can also be utilized to extend your brand’s reach across various components of Google’s vast Network including YouTube and many of the top sites across the world.

Callis Digital Marketing Manager and Web Developer, Kyle Meek, recently renewed his Google Ads certifications for search and display advertising. The Google Ads Search certification recognizes mastery of building and optimizing Google Search campaigns using the newest features and automated solutions to maximize campaign performance. The Google Ads Display certification recognizes the ability to develop effective display advertising strategies and campaigns that achieve specific marketing goals.

Here are the certification highlights from Google:

Google Ads Search Certification:

  • Translate a vision for online marketing into a coherent digital marketing strategy
  • Develop a Google Search strategy with wider company marketing plans
  • Generate a plan to increase leads, sales or web traffic using Google Search
  • Develop a plan to reach new and existing customers with Google Search Audiences
  • Ensure your Search marketing plan is aligned with your digital marketing budget

Google Ads Display Certification:

  • Translate a vision for online marketing into a coherent digital marketing strategy
  • Develop a Google Display strategy with wider company marketing plans
  • Generate a plan to increase awareness, consideration, action and retention using Google Display
  • Develop a plan to reach new and existing customers with Google Display Audiences
  • Ensure your Display marketing plan is in alignment with your digital marketing budget

One of the big advantages of advertising in the digital world is that you can easily track your results. At Callis, we’re also Google Ads Video and Google Analytics certified, so in addition to tracking results and ROI, we are equipped to translate website data and campaign results into effective strategies going forward. Staying current with Google certifications allows us to maximize our clients’ digital advertising budgets and provide a greater return on their marketing investments.