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Simple Message. Perfect Targeting. Great Execution.

| General, Rural America | No Comments

Every now and then, an ad comes along that just makes you feel good.  Maybe it’s the imagery, or the product and the way it’s being used or maybe it’s…

Rural America Market Research | Applying Insights in Digital Marketing and Social Media

| General, Media, Rural America | No Comments

At Callis, we’re proponents of research. For over 30 years, we’ve used research to build out and execute strategic marketing programs that deliver results for our clients, helping them build…

Getting to Know the Rural America Mindset and Why it’s Important

| General, Rural America | No Comments

Rural America is more than just a place. It’s bigger than the Midwest and larger than the vast geography between our Nation’s coasts. Rural America is a mindset and a…

Why Rural America Includes Urban Areas

| General, Rural America | No Comments

Approximately one fifth of our Nation’s population lives in what’s commonly considered rural America. Some of these people making up this portion of our country live in rural areas and…