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One Little Word

| Advertising, General, Public Relations | No Comments

It is amazing how one little word can change everything.  Recently, I was coming out of a public bathroom and read the sign on the inside of the door, which…

Content Marketing and LinkedIn Advertising

| Content Marketing, Digital Marketing | No Comments

LinkedIn has steadily grown since the platform launched in 2003 and has evolved into much more than a place to simply “find a job.” Today, LinkedIn has over 610 million…

Can PR Be Your Ace in the Hole?

| Public Relations | No Comments

New marketing technologies and opportunities often result in a shift in marketing investments. Unfortunately, it seems that traditional PR has drawn the short straw in some cases, as it seems…

Why the User Experience (UX) is so Important

| Websites | No Comments

As a new mom, I have become a huge fan of convenience. I have always enjoyed shopping at stores, shops and malls, but now Amazon and online shopping have become…