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Niche Marketing… and a Sweet Tattoo?

| Advertising, Branding, General | No Comments

Niche marketing is the concentrated marketing effort to a unique and specific segment of customers. Often parts of larger, more broad customer groups, niche markets have a unique set of…

Where is Voice Search Heading?

| Content Marketing, Digital Marketing, General | No Comments

Recently we added Alexa to our home sound system.  Although she sits inconspicuously in a couple different spots in our house, she stands ready to assist to play music, find…

What is Web Accessibility?

| General, Websites | No Comments

We’ve recently been asked the questions “What is web accessibility?” and “Why is accessibility important?” from some of our clients and contacts. As an integrated marketing agency, it’s often a…

Let Data Drive Your Marketing Decisions

| Digital Marketing, General | No Comments

Recently, I watched the movie, Moneyball, again. In case you haven’t seen it, It’s a very entertaining baseball movie based on the concept of tracking everything and making decisions based…