Everywhere I turn companies are using QR Codes in their advertising. Why wouldn’t they? QR codes can be used in both traditional and interactive marketing campaigns and better yet they give marketers the ability to measure response rates.
The key is to not only drive people to your web page but give them a reason to interact while they are there and come back again
Here are a few ways marketers are using them:
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Bottom line – QR codes aren’t going away, so show your customers you’re an innovative, forward thinker and find a way (that makes sense) to incorporate them into your advertising.