I recently returned from a National Shooting Sports Foundation gathering in Dallas for marketing communication professionals. The purpose of this Marketing Symposium, comprised of NSSF members from all facets of the shooting sports industry, was to create an environment to discuss industry issues and exchange ideas to help grow the industry. While reports from NSSF marketing executives Chris Dolnack and Mark Thomas on NSSF initiatives were informative, it was the open forum “Think Tank” that “made the event.” Probably the most discussed topic was centered on the amazing growth of blogging within the shooting sports arena. Dan Hall, CEO of Gunup.com, an online advertising platform for the firearms industry, presented some fascinating data regarding shooting sports bloggers in his presentation – Bloggers – The New Media You Must Understand. Everyone in attendance discussed the importance of tapping into this group of more than sixteen hundred active shooting sports bloggers. While conversations will continue on all the agenda topics, this “Think Tank” approach got a lot of very bright people discussing real-time marketing opportunities that could impact this industry for decades to come.
How are you capitalizing on the opportunity to reach active shooters, hunters and outdoorsmen through blogs?