The holidays are a time to eat, drink and be merry. Planning a holiday marketing campaign now will make those little things a lot more likely to exist this season. Planning early can increase business and reduce stress. Here are a few reasons why you should start early on your holiday marketing campaign.
Shoppers Start Early.
23% of shoppers start holiday shopping in the fall and 75% have finished their shopping by November. When customers begin to shop, you should be on the top of their minds and lists. Starting a marketing campaign in November when three fourths of shoppers are already complete hurts your exposure and bottom line.
52% of new customers attained during the holidays become repeat customers. Attract customers during the busiest shopping season and increase their likelihood to use your products and services in the “off” season.
Reactive Marketing Impacts Budgets.
Not only does procrastination effect your overall effectiveness of your campaign, it can heavily impact your marketing budget. Reactive marketing can influence a marketing budget with unplanned costs and rush fees. Starting early spreads the cost out over time.
The holiday season is already packed with stressors. Planning ahead will alleviate stress caused from holiday advertising and give you more time to focus on your customers.
Strategy Takes Time.
Rome wasn’t built in a day. Neither should your holiday marketing plans. It takes time to put together a strategic, creative campaign. While the time frame can vary based on the size of your company and the particular dynamics of your organization, everyone should start early.
Starting early allows you to have time to repeat your message to your audience. In the age of media and message oversaturation, it takes repeat messaging to move audiences from unawareness to action. The message should also be consistent across all mediums. Website, newsletters, social media and media should all share information in the same voice and presence.
There is a lot to cover in preparation for the 2015 holiday season. Even though you might not be in the holiday spirit just yet, that doesn’t mean your marketing team shouldn’t be. Start now to stay ahead and strategically position your company for the holiday season.