Our Story

Founded in 1987, Callis has been a strategic marketing partner with hundreds of customers in a variety of industries including outdoor sports, agriculture, energy, health care, banking, insurance, retail, higher education, tourism, manufacturing and economic development. Over the years, we’ve stayed at the forefront of marketing technology, integrating traditional media, public relations and advertising with emerging digital and web solutions.

Today, we focus on helping companies who market to people who love and live the Midwest lifestyle, are outdoor enthusiasts and who work the land. If you’re interested in partnering with a strategic marketing agency who cares as much about your success as you do, come join our family of high quality brands, products and people.

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Content Marketing

The new generation of consumer is turning to the web to research brands and products before making a purchase. Building written and visual content that educates, entertains, motivates and inspires will drive website traffic, build credibility and grow sales. Learn More

Digital

People are online more than ever searching for products, visiting websites, interacting on social media–and all while they are on the go. Being online is like owning a car. It won’t do you much good if you don’t step on the gas and drive it. Callis understands how to maximize your digital presence, on desktop and mobile devices. Learn More

Public Relations

You can’t have too many friends. Over the last 28 years, we’ve built relationships with writers, editors and publishers across multiple industries and geographies, and we utilize this network of media professionals to help tell your story. We’ve also stayed current with best practices and we skillfully blend traditional public relations techniques with the power of social media, video and events to leverage your brand. Learn More

Branding

Your brand is your story. It’s what makes your company unique, and it’s one of the considerations that goes into what makes people want to buy and use your products. Callis has helped companies of all sizes build brand equity over time through frequent, consistent, integrated communications. And, when it’s time for a “new” brand, we’ll help you build your brand platform and the visual communications that clearly reflects your company’s personality and promise. Learn More

Advertising

Communicating the right message to the right audience in the right way is always the primary goal of advertising. We do this by understanding your marketplace and strategically and creatively developing advertisements that stand out and work in a sea of clutter. Learn More

Media

There are an incredible number and variety of print, electronic and digital media available to help you get your message out. Our job is to be aware of them, understand them and know how to use them to your advantage. Our media planners are skilled at strategically building an effective program, negotiating for the best rates and implementing the plan with precision. And, we utilize best practices and the most forward-thinking ad platforms to put your message in front of the people who would like to see it, when they want to see it. Read More

Cliff Callis

President

Meet our Executive Team

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Charlyn Callis

Vice President

Chris Young

Digital Marketing Director

Megan Hartman

Client Services Director

Tim Noland

Content Marketing Director

August 30, 2016 in Content Marketing

A Map to Success with Content Marketing

Content Marketing can be a very valuable marketing tool. Many businesses have found great success utilizing Content Marketing programs to tell their company’s story and build their brand. Content Marketing…

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August 25, 2016 in Content Marketing

Breaking Down the Content Marketing Matrix: Inspirational Content

In this series, we’re looking at the types of content most effectively used at various stages in the sales cycle. Our first two posts discussed entertaining content – designed to…

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July 19, 2016 in Programmatic Advertising

Making Sense of Programmatic Digital Media

Programmatic digital media is becoming more and more popular among marketers in the outdoor and agriculture industries because of the success many companies have had implementing programmatic digital advertising programs….

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June 21, 2016 in Mobile Marketing

8 Tips for Creating Killer Mobile Content

Hear this: shoppers turn to mobile first, yet most marketers still construct their messages with a desktop first approach, and later port it to mobile. It’s understandable.  Mobile rapidly overtook desktop.... Read More

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