Life and Work in Rural America John Simmons Podcast

Growth & Collaboration with a Common-Sense Approach OUTdrive Episode 38 with John Simmons In this episode of OUTdrive, Cliff visits with John Simmons, Community Development Director for the city of Sedalia, Missouri. John is passionate about his city, and he and his team are instrumental in creating a pro-business environment to recruit new businesses and…

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The Art of Storytelling Dana Kelchner OUTdrive

Engaging Rural America Through Story OUTdrive Episode 37 with Dana Kelchner In this episode of OUTdrive, Cliff visits with Dana Kelchner, Account Supervisor at Callis. Dana plays a leading role in strategy, creative and content development at the agency and oversees services and projects to ensure the effective communication of brand stories for clients. They…

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While we would have liked to see our home state KC Chiefs come out on top in Super Bowl LV, it’s always a privilege to have your team in the big game. And although the Bucs took home the Lombardi trophy, the Callis team still enjoyed watching the game and show. As always, there were…

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The Marketing Landscape in 2021

The COVID-19 pandemic has impacted people and businesses around the world. However, we’re optimistic that we’re beginning to see the light at the end of the tunnel. Vaccines are currently being distributed across the nation and new medicines are becoming readily available. Business keeps carrying on and so do we. During the onset and early…

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Fueling Rural America OUTdrive Episode 36 with James Greer

Blending Old School Values with New Tech OUTdrive Episode 36 with James Greer In this episode of OUTdrive, Cliff visits with James Greer, Senior Vice President of Supply and Transportation for MFA Oil Company. James has a longstanding history in the oil and gas industry and remains passionate about fueling America. His experience and commitment…

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Artificial Intelligence (AI): A New Way of Doing Business Aric Snyder Jr. OUTdrive Episode 35

Using Technology for Business Growth OUTdrive Episode 35 with Aric Snyder Jr. In this episode of OUTdrive, Cliff visits with Aric Snyder Jr., President and CEO of Inter-State Studio and Publishing Co., the nation’s largest family-owned school portrait company. Aric is passionate about utilizing new technologies and strategies to lead the company into the future…

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Meeting the Needs of the Marketplace Paul Dick OUTdrive episode 34

Process Improvements & Workforce Development in Rural America OUTdrive Episode 34 with Paul Dick In this episode of OUTdrive, Cliff visits with Paul Dick, Operations Leader of Industrial Technologies & Services (ITS) Americas at Ingersoll Rand. Paul is passionate about meeting the needs of the marketplace by partnering with businesses, communities and colleagues to achieve…

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Telling Compelling Stories Ben Frederickson OUTdrive

Strategic Content in Rural America OUTdrive Episode 33 with Ben Frederickson In this episode of OUTdrive, Cliff visits with Ben Frederickson, a sports columnist for the St. Louis Post-Dispatch. Better known by readers as BenFred, Ben shares his passion for sports through stories that capture and engage readers and listeners across a variety of platforms.…

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Value-Added Marketing Solutions Patti DeWalt OUTdrive

Digital Marketing and Advertising Strategies OUTdrive Episode 32 with Patti DeWalt In this episode of OUTdrive, Cliff visits with Patti DeWalt, Director of Marketing at Butler Manufacturing. Patti leverages her extensive experience to develop and guide the brand’s marketing strategy to cultivate lasting partnerships with Butler builders, retain current customers and grow market share. Read…

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Man listening to podcast outside

The Benefits of Podcasts for Listeners and Hosts Podcasts are one of the fastest-growing ways to consume content, with an estimated 88 million listeners last year.1 Podcasts have grown in popularity because they are easy to access and consume, are tailored to individual interests and are a great source of knowledge and information. Many listeners…

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Live Streaming Content and Online Experiences

Reaching Audiences Where They Are OUTdrive Episode 31 with Chad McMullin In this episode of OUTdrive, Cliff visits with Chad McMullin, Senior Minister at First Christian Church of Sedalia, Missouri. Passionate about ministry, church leadership and his community, Chad understands the importance of personalized communications to reach audiences and build relationships. Read more on their…

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Bridging the Gap Between Urban and Rural America Davin Althoff

The Public Perception of Agriculture OUTdrive Episode 30 with Davin Althoff In this episode of OUTdrive, Cliff visits with Davin Althoff, Division Director Agriculture Business Development at the Missouri Department of Agriculture. A lifelong farmer and experienced marketer and manager, Davin is driven by the passion to provide opportunities for Missouri farmers and agribusinesses. Read…

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Behavioral Targeting and Personalization Pat Burke OUTdrive

Driving Sales Through Marketing Resources and the Power of Humility OUTdrive Episode 29 with Pat Burke In this episode of OUTdrive, Cliff visits with Pat Burke, Marketing and Communications Manager at Gavilon Group, LLC, who is passionate about connecting agricultural producers to the global economy to deliver exceptional results. Read more for their thoughts on…

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Understanding the Rural American Mindset Tim Barnes OUTdrive

Accountability, Preparation and Dedication OUTdrive Episode 28 with Tim Barnes In this episode of OUTdrive, Cliff visits with Tim Barnes, a former NFL player who returned to his roots to live, work and play in rural Missouri. A great example of a hardworking and dedicated small town guy, Tim lived out the childhood dreams of…

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Why Gen Z Matters & Marketing Considerations

Gen Z is an important up-and-coming market segment and it’s not too early to start to think about this generation in your marketing efforts. What is Gen Z and why is it important? Gen Z is the group of people born between 1995- 2010. As of this year, Gen Z makes up 41% of the…

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Relationships in Rural America and Worldwide Adam Braverman OUTdrive

The Concept of ‘Smarketing’, Leveraging Brand Apostles and Effective Grassroots Marketing OUTdrive Episode 27 with Adam Braverman In this episode of OUTdrive, Cliff visits with Adam Braverman, Director of Sales & Marketing at Capstone Precision Group. An accomplished sales and marketing professional based in rural America, Adam is passionate about building strong relationships with customers,…

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Digital Marketing Trends Webinar

View our webinar and gain insight into trends in the digital space that you can apply to help you strategically build your brand and grow your business. Trends include actionable insights for websites, SEO, content, advertising methods, automation, AI, privacy laws and more.

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Living the Dream Derrick Mein OUTdrive

Common Themes in Sporting Clays and Marketing OUTdrive Episode 26 with Derrick Mein In this episode of OUTdrive, Cliff visits with Derrick Mein, a renowned athlete in the shooting sports world, most recently named the 2020 National Sporting Clays champion and a member of the U.S. Olympic team. His hard work, dedication and passion for…

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Resurgence in Rural America OUTdrive Scott Benbrook

Growth, Opportunity & Hard Work OUTdrive Episode 25 with Scott Benbrook In this episode of OUTdrive, Cliff visits with Scott Benbrook, Chief Financial Officer of Elliot Management Services Co. An experienced professional in the finance and banking industries, Scott is passionate about growing rural America, one business at a time. In his position, Scott manages…

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Meeting Customer Needs Abby Carere OUTdrive Podcast

Connecting Communities OUTdrive Episode 24 with Abby Carere In this episode of OUTdrive, Cliff visits with Abby Carere, Vice President of Sales and Marketing for Conexon. An accomplished professional with a breadth of knowledge and experience in communication technologies, Abby is passionate about connecting rural communities through partnerships with electric cooperatives. She leads the company’s…

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