Winning Strategies for Authentic Connections
OUTdrive Episode 224 with Shannon McCarthy Reaching rural audiences requires a tailored approach. Dr. Shannon McCarthy, Associate Professor of Marketing at the University of Central Missouri, brings us a unique perspective, having lived on both coasts and in the Midwest. She highlights that while there are differences between urban and rural America, people’s core desires…
Read MoreMaximizing AI’s Potential for Businesses
To fully unlock AI’s potential, businesses must approach it with a fresh perspective. A key lesson is that many individuals fall into the trap of viewing new technologies through the lens of old ones—a phenomenon known as Lumière’s Law. When the Lumière brothers invented the motion picture camera, it was initially used to capture real-life…
Read MoreNavigating AI Risks and Copyright Compliance
AI offers incredible opportunities, but it also presents risks, particularly around legal and ethical concerns. Addressing these risks head-on is key to successfully using AI. Key Risks in AI How to Mitigate AI Risks Explore More AI Topics Ready to explore how AI can enhance your business? Review more of our articles on AI or…
Read MoreImplementing AI in Your Business: A Roadmap for Success
Integrating AI into your business is not just a technological change—it’s a cultural shift. Below is a practical roadmap for businesses to successfully implement AI. This starts with the understanding that AI adoption is a long-term process that requires buy-in from leadership and a commitment to experimentation. Creating an AI Council Establishing an AI council…
Read MoreAI’s Impact on Business and Marketing
AI is already having a profound impact on how businesses operate and its influence will only grow. At MAICON, the focus was on how AI will transform everything from marketing strategies to organizational structures and the consensus was clear: AI is reshaping business at every level. Key Impacts of AI “We have the opportunity (and…
Read MoreThe Future of AI in Business: MAICON 2024 Insights
Artificial Intelligence (AI) continues to redefine what’s possible for businesses. At MAICON 2024, leaders from across industries gathered to explore how AI is evolving, how businesses can integrate AI, how to navigate key risks with AI and what the future holds. The conference was a platform for marketing and business professionals to gain insights into…
Read MoreChatting with AI
OUTdrive Episode 223 with AI-dilene This week’s episode of OUTdrive features a conversation unlike any we’ve had before. Cliff sits down with an unexpected guest—a chatbot named AI-dilene! Together, they dive headfirst into how artificial intelligence is reshaping the world of marketing. Listeners get an inside look at how AI functions, what it can offer…
Read MoreLeveraging Digital Media Strategies
OUTdrive Episode 222 with Rachel Hernandez The landscape of digital media is evolving, and AI is at the forefront. In this episode, Rachel Hernandez, Director of Marketing at Next Net Media, discusses the integration of AI in marketing strategies. While some are apprehensive about these changes, Rachel views them as opportunities for growth and innovation.…
Read MoreThe Art of Relationship-Driven Marketing
OUTdrive Episode 221 with Josie Gregory Have you ever wondered what it takes to be an account executive at a marketing agency in rural America? Josie Gregory, the newest account executive at Callis, breaks it down in our latest episode. From communication and strategy to research and project management, the role involves wearing multiple hats.…
Read MoreGetting Started Right
OUTdrive Episode 220 with Lilly Garrett To truly thrive, startups must prioritize validation over assumptions—driving their success with real data instead of guesswork. Lilly Garrett, a marketing strategist based in London and co-founder of MAXIA Marketing, understands the importance of validating product ideas and establishing strong marketing foundations. Lilly began her entrepreneurial path at 19,…
Read MoreAuthentic Marketing is Key
OUTdrive Episode 219 with Megan Elsey Good marketing isn’t just about crafting the perfect campaign—it’s about building genuine relationships and maintaining transparency with your audience in a competitive landscape. Authenticity is key! Megan Elsey, Director of Marketing & PR at MJE and MJE Livestock Equipment, emphasizes the importance of genuine content over polished productions. In…
Read MoreBuilding an Effective Marketing Plan
Why Your Marketing Plan Needs an Annual Review An effective marketing plan is not a one-time project; it’s a living document that needs to be reevaluated yearly. Regular reviews ensure that your focus, audience and messaging align with current market trends and your business’s evolving goals. This proactive approach prevents wasted resources on outdated strategies…
Read MoreThe Three-Legged Stool of Marketing
OUTdrive Episode 218 with Brad Grupe Ever heard of the “three-legged stool” of marketing? Brad Grupe, owner and broker agent for Town and Country Insurance, uses this metaphor to describe the balance needed between marketing, client relationships and community service. Effective marketing requires a deep understanding of consumer behavior and strategic thinking, especially in industries…
Read MoreThe Power of Storytelling
OUTdrive Episode 217 with Bing Schimmelpfenning By leveraging storytelling, embracing modern marketing tools, and fostering collaboration, rural businesses and organizations can thrive in a changing economic landscape. Bing Schimmelpfenning, the executive director of the Harrisonville Chamber of Commerce, emphasizes that effective marketing is all about telling your story—whether it’s about a product, service, or personal…
Read MoreSlam Dunking Social Media
OUTdrive Episode 216 with Ryan Anderson From demanding time commitments to the need to think quickly on your feet, promoting sporting events can be a whirlwind. Ryan Anderson, Assistant Athletic Director for Communications at the University of Central Missouri (UCM), provides an inside look into sports marketing during our latest episode. Utilizing traditional advertising and…
Read MoreFair, Family & Fun
OUTdrive Episode 215 with Paul Beykirch You probably know that the Missouri State Fair draws thousands of people from across the Midwest each year. To some, it may seem like the fair just happens, when actually, a lot goes into it. One of those people who help make it happen is Paul Beykirch, president of…
Read MoreThe Power of Using Stories to Tell and Sell
The Impact of Stories Storytelling is a timeless method of communication, deeply rooted in human history. From ancient cave paintings to modern-day advertisements, stories have always been a powerful tool to convey messages and evoke emotions. In the context of marketing, storytelling can create a profound connection with the audience, making them more likely to…
Read MoreThe Best Hidden Gems of Sedalia
OUTdrive Episode 214 with Carolyn Crooker, Kyle Herrick and Rick Yeager Tourism is a powerful driver for local economies, and Sedalia is no exception. The Sedalia Convention & Visitors Bureau (CVB) is committed to showcasing our city’s unique offerings. Joining us today are Carolyn Crooker, Kyle Herrick and Rick Yeager from the Sedalia CVB to…
Read MoreHoops, Heartland, and Heroes
OUTdrive Episode 213 with Kim Anderson Kim Anderson’s journey from rural America to professional athletics and coaching paints a vivid picture of the evolving landscape of college sports, the influence of marketing, and the distinct characteristics of rural communities. Kim’s roots in rural America, shaped by his father’s role as a basketball coach, laid the…
Read MoreBuilding a Foundation for the Future
OUTdrive Episode 212 with Karri Wilson Karri Wilson’s story is deeply rooted in the agricultural lifestyle of rural America. Growing up on a farm near the Missouri State Fairgrounds in Sedalia, Karri developed a love for horses and a strong work ethic that has shaped her personal and professional life. Her background in social work…
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