What it Takes to Create a Great Video

What it Takes to Create a Great Video

Video has taken the marketing world by storm, suitably catering to our quick-scroll culture and rapidly decreasing attention spans. A good video will grab your attention quickly and deliver information in a way that’s easy to consume. Whether for learning, entertainment, or promotion, video keeps us engaged in a fast-paced digital environment where grabbing and…

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The Magic of the Missouri State Fair

OUTdrive episode 211 with Kari Mergen

OUTdrive Episode 211 with Kari Mergen Ever wondered what goes into creating an unforgettable fair experience? Kari Mergen, the Marketing Director of the Missouri State Fair, has been at the helm for a decade, carefully balancing between tradition and innovation. Her meticulous organization and flexibility ensure that every year is better than the last for…

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Family Physicians in Rural America

OUTdrive episode 210 with Dr. Levi Harris

OUTdrive Episode 210 with Dr. Levi Harris Dr. Levi Harris began his journey into medicine in southwest Missouri with an early exposure to the field while working in a local veterinary clinic. This experience planted the seeds for his future career of caring for people as a medical doctor as he witnessed firsthand the impact…

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Unique Skill Set Drives Digital Performance

OUTdrive epsiode 209 with Andrew Stallcup

OUTdrive Episode 209 with Andrew Stallcup Andrew Stallcup, a digital marketing strategist at Callis, has a unique background for his role with our marketing agency. After serving in the military working in psychological operations (code word: marketing), Andrew further developed his skill set to evolve into a strategist focusing on the business side of digital.…

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Building Success from the Ground Up

OUTdrive episode 207 with Tim Kondratyuk

OUTdrive Episode 208 with Tim Kondratyuk Tim Kondratyuk’s story is a classic narrative of American determination, tracing his roots back to Ukrainian immigrant parents and a childhood on a Missouri farm. As the eldest of nine, Tim’s early life was defined by hard work and resilience, qualities that have served him well in his entrepreneurial…

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What Is Web Accessibility and Why Does It Matter?

Website Accessibility - Keyboard with and Accessibility Key

Web accessibility is a crucial area of web development that ensures websites are usable by everyone, including people with disabilities. By designing websites that accommodate all users, you not only comply with legal requirements but also enhance your site’s reach and usability. This inclusivity is crucial where the internet is a vital resource for information,…

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Virtual Team Building with a Twist

OUTdrive Episode 207 with Mike Cavers

OUTdrive Episode 207 with Mike Cavers As the creative director of Outback Team Building and Training, Mike Cavers’s journey began in Ottawa, Canada, where his love for entertainment took root. His early years were marked by a natural talent for engaging audiences, which he cultivated through lead roles in high school plays and further developed…

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Lights, Camera, Marketing

OUTdrive episode 206 with Nicholas Harrison

OUTdrive Episode 206 with Nicholas Harrison Nicholas Harrison, a Canadian-born author, actor, and self-proclaimed Jedi, has led an extraordinary life that intertwines with the world of entertainment and creativity. With a Ph.D. in film and theater history, Nick’s career spans 35 years, covering various roles from a fight director and stunt performer to a morning…

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The Art of Attracting Crowds

OUTdrive episode 205 with Gary Slater

OUTdrive Episode 205 with Gary Slater Ever wonder how the Missouri and Iowa State Fairs became such beloved events? According to Gary Slater, formerly the director of both fairs, “It’s all about vision and teamwork.” Gary’s insights into the art of drawing crowds to these agricultural, entertainment and community celebrations reveal a shared belief in…

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A Vision for the Missouri State Fair

OUTdrive episode 204 with Jason Moore

OUTdrive Episode 204 with Jason Moore It’s not every day you meet someone who has built their career from the ground up. Jason Moore’s rise from a homebuilder to carpenter at the Missouri State Fairgrounds to Missouri State Fair director is a testament to his dedication, hard work, and passion. His journey began with hands-on…

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Maximizing Impact with Integrated Marketing

Maximizing Impact with Integrated Marketing

To deliver consistent messaging and enhance brand recall efficiently, it’s essential to tear down the walls standing between digital marketing, public relations, media, and content creation. This allows for a cohesive strategy that resonates with customers across various platforms and provides a more integrated marketing approach. The Benefits of Integrated Marketing Integrated marketing strategies offer…

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Transforming Rural Health Care

OUTdrive Episode 203 with Dr. Misty Todd

OUTdrive Episode 203 with Dr. Misty Todd Growing up on a farm teaches the value of community and caring—not just for the land and animals, but for the people around us. Dr. Misty Todd grew up on a farm in northeast Missouri, where she learned the values of diligence, community service, and caring for others,…

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Adapting to Changes in Industry

OUTdrive episode 202 with Mike Hill

OUTdrive Episode 202 with Mike Hill In today’s competitive industry, marketing strategies like trade shows and fostering long-term client relationships are crucial for sustainable business growth. Mike Hill, general manager of Big Rocks Engineering, a company making significant strides in the manufacturing and engineering sector, shares the importance of trade shows in their marketing strategy.…

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Navigating the World of Travel

OUTdrive episode 201 with Jamie Anderson

OUTdrive Episode 201 with Jamie Anderson Crafting the perfect trip is not just about finding a spot on the sand, it’s about creating a travel experience that dives deeper into your passions. Jamie Anderson is an independent travel consultant known for her personalized travel planning and rural Missouri charm. Despite the digital age making travel…

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Banking on Community

OUTdrive episode 200 with Doug Fish

OUTdrive Episode 200 with Doug Fish Doug Fish, CEO of BTC Bank, is a true embodiment of rural American values and a visionary in community banking. From his humble beginnings on a small dairy farm to leading BTC Bank’s expansion to 23 locations across Missouri and Iowa, his story is one of hard work and…

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Crafting a Unified Brand Strategy for Every Platform

Creating a Unified Brand Strategy for Every Platform

Building a dynamic brand strategy is crucial for establishing a meaningful connection with your target audience. It’s about defining your brand’s core values, understanding your audience, and sharing your unique story across various platforms to stand out in the marketplace. Embracing a Multichannel Brand Strategy The shift towards a multichannel strategy ensures your brand’s presence…

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Where Manufacturing Meets Marketing

OUTdrive episode 199 with Michael Eaton

OUTdrive Episode 199 with Michael Eaton It’s fascinating how chance encounters can lead to monumental projects and a pivotal moment that completely changes the course of your career. In this episode, Michael Eaton, the Executive Director of the Missouri Association of Manufacturers, recounts the ‘God moments’ that led to his incredible journey from architecture to…

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Connecting Business Buyers and Sellers

OUTdrive episode 198 with Wayne Swisher

OUTdrive Episode 198 with Wayne Swisher Sometimes, the best investment is in the next generation. Seasoned entrepreneur Wayne Swisher collaborated with his wife Kelly to create Waymaker, a platform to connect retiring business owners with young, aspiring entrepreneurs. Together, they encourage every individual to stay active in business and community life, regardless of age, and…

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The Voice Behind the Brand

OUTdrive Episode 197 with Michael Ashcraft

OUTdrive Episode 197 with Michael Ashcraft Ever wonder what it takes to bring a brand to life? It’s not just about the visuals; it’s the voice that often resonates with us. Today’s guest, Michael Ashcraft, a professional voice and on-screen talent who you may know as the voice of the Missouri State Fair, dives into…

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From Farm Roots to a Creative Career

OUTdrive Episode 196 with Linda Harris Can you imagine mastering a skill set that’s 852 hours in the making? That’s the reality for students in the graphic design program at the Career Technology Center (CTC) at State Fair Community College, where instructor Linda Harris molds the creative minds of tomorrow. With an emphasis on industry-standard…

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