Person using smart phone in field

In the age of technology, search engines are one of the most effective ways for consumers to find your business. Whether they are searching for a local restaurant for dinner or information about a new product, about 81% of people search online for a product or service1. As a company, it is important to invest…

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Trust but Confirm Kari Mergen

The Concept of Welcoming New Perspectives in a Marketing Environment OUTdrive Episode 6 with Kari Mergen As professionals, we are always looking for ways to build a stronger team to provide the best results possible. A strong leadership philosophy is vital to the success of a team and company. One example of a great leadership…

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Mark Russell Listen to Understand

The Power of Building Relationships in Rural America OUTdrive Episode 5 with Mark Russell With technology being used in nearly every aspect of our lives, it is challenging to cultivate personal relationships. One way to build these relationships is by listening to fully understand the needs of our audience. As a professional, this means taking…

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David Coffman Ways to Grow as a Marketing and Business Professional

Innovative Ways to Grow in Rural American Marketing OUTdrive Episode 4 with David Coffman As professionals, it can be easy to get stuck in a routine. As humans, we tend to gravitate toward what we know and are comfortable with. However, it is important that we embrace new ideas and technologies to stay up to…

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Video marketing film crew outside

Video is a powerful form of communication that continues to grow in relevance and effectiveness. If a picture is worth a thousand words, think about the worth of a video. There’s a lot of reasons video production should be on your radar to help you effectively reach rural American audiences. In this article, we’ll discuss…

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Nip Neidert Power of a Personal Brand

OUTdrive Episode 3 with Nip Neidert Whether you are entering the job force for the first time or closing your one hundredth deal, you must understand the importance of a strong personal brand. It is no secret that people want to do business with people that they know, like and trust. Developing a strong personal…

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Where Do We Grow COVID-19 solocast

A Look Beyond COVID-19 in Marketing to Rural America OUTdrive Episode 2: Solocast with Cliff Callis Hello and welcome to OUTdrive, a new weekly podcast that takes you down the roads of rural America, from a marketing perspective. I’m Cliff Callis, host of the show and President of Callis, a full-service advertising agency that specializes…

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OUTdrive, the Callis story

A Rural America Marketing Niche and the Evolution of OUTdrive OUTdrive Episode 1: Solocast with Cliff Callis This is an exciting week for us. At Callis, we’re launching our new podcast OUTdrive. If you have never been to rural America, you may be in for some big surprises when you hear stories about the way…

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Man using phone leaning on four wheeler in a field

We’ve seen a lot of changes over the last few months. We’ve all been impacted by COVID-19 and the effects of the pandemic have been felt far and wide. In rural America, we’re beginning to see businesses open back up and life carrying on in what will be our new normal for the immediate future. …

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Zoom Facebook Live screengrab

Out in rural America, businesses are beginning to re-open and consumers are starting to slowly venture out into public. Things are not what they were pre-pandemic and likely won’t be for a while. We’re all adjusting the best we can to what will become the new normal for the immediate future.  In the image above,…

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Recovery planning for brands graphic

COVID-19 continues to challenge business leaders and marketers with a continuously changing environment. This detailed presentation maps emerging trends and consumer sentiment throughout the COVID-19 journey. In this report, we’ll take a look at where we’ve been and look forward to where we’re going to help you craft a recovery plan that leads your brand forward.

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tunnel bridge facing the light

COVID-19 has changed and will continue to change our lives and our customers’ lives long after we start to settle into a new normal. In our OUTthink article last week, Act Like a Boy Scout and Be Prepared, we discussed getting ready for what’s ahead by planning for the market recovery right now, if you…

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Boy Scouts Be Prepared Badge

Many of us kids who grew up in rural America were Boy Scouts. If we didn’t learn it on the farm, it’s where we learned how to tie knots, camp, shoot and canoe. It’s where we honed skills that became lifelong habits. It’s where we learned how to be prepared for whatever might come your way. Certainly however,…

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Using social media during uncertain times

In today’s climate, people are turning to social media more than ever. Social media provides ways to connect and interact with friends and family through this time of physical distancing. People are eager for interaction. As a result, social media can be a very effective platform for brands to maintain their visibility during this uncertain…

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man using computer

Websites are an integral component of almost every marketing or communications program. They are more important today than ever with the challenges we’re facing due to the COVID-19 pandemic. Strategic adjustments to your website that offer help, provide timely and relevant information and humanize your brand can help your company survive this time of hardship…

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positivity and inspirational word cloud

The COVID-19 situation has certainly changed life as we know it. Things are going to be different for a while, especially for the immediate future. As folks are social distancing, working remotely and settling in to a new normal, the question of “What should we be saying in our marketing messaging?” naturally presents itself. In…

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Covid-19 Image

The last few weeks have been crazy to say the least with the COVID-19 pandemic. The uncertainty revolving around the situation has disrupted our normal way of life. Our thoughts and prayers go out to our leaders, our healthcare workers and all those directly impacted by the coronavirus as we navigate through this challenging time.…

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How about those Chiefs!!! Super Bowl LIV was very special for Missouri. Our Kansas City Chiefs made an amazing comeback to beat the San Francisco 49ers and bring the Lombardi Trophy home to Kansas City. Super Bowl LIV was fun to watch, and featured some great ads. In this special edition of OUTthink, we’ll share…

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Businessmen at a trade show shaking hands.

When writing this, I’m in between a trade show and a plane ride home and wanting to share a nugget dug out of my last couple of days’ experiences. My nugget from the show is…you never know. My planning for the show started a couple of months ago when we started scouring the list of…

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