First-party data and why it matters

Data is and will continue to be critical in the marketing world. It provides valuable insights that can be used to make better decisions. It can be leveraged strategically to identify consumer behaviors, uncover purchasing patterns, develop effective messaging and target prospective customers accurately. Plain and simple, effectively utilizing data improves marketing efforts and return…

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OUTdrive episode 48: Representing the People of Rural America with Brad Pollitt and Cliff Callis

Legislation and Family Values OUTdrive Episode 48 with Brad Pollitt In this episode of OUTdrive, Cliff visits with Missouri State Representative Brad Pollitt about legislation and family values in rural America. Brad represents district 52, which includes parts of Johnson and Pettis counties. As a long-time resident of Missouri, he understands the needs of the…

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OUTdrive episode 47. Multi media marketing in rural America, with Jeff Moore and Cliff Callis

OUTdrive Episode 47 with Jeff Moore In this episode of OUTdrive, Cliff visits with Jeff Moore about multi-media marketing in rural America. Jeff is strategic sales director at Farm Progress, one of America’s most trusted sources for agricultural news and resources. He is passionate about building relationships with others and works with clients across the…

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OUTdrive episode 46: Lifestyle Marketing in Rural America with Shawn Wozniak

OUTdrive Episode 46 with Shawn Wozniak In this episode of OUTdrive, Cliff visits with Shawn Wozniak about lifestyle marketing in rural America. Shawn is MEC Outdoors manager at Mayville Engineering Company and is passionate about the outdoors and living the rural lifestyle. He understands the MEC Outdoors customer because he is one himself and he…

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OUTdrive episode 45: Blending New Tech with Rural American Integrity, with Steven Burger

OUTdrive Episode 45 with Steven Burger In this episode of OUTdrive, Cliff Callis visits with Steven Burger, president and the third-generation owner to operate Burgers’ Smokehouse. Steven’s family laid a strong foundation and he continues to build upon it while remaining true to the company’s history and values. Burgers’ Smokehouse success is powered by generations…

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Clubhouse social app

What is Clubhouse? Clubhouse is an audio-only social media platform that seemed to generate some chatter and excitement over the past year. Perhaps it was the exclusivity of the app, the chance to converse with celebrities, the “new” factor or that people really do like the concept of social audio, or some or all of…

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OUTdrive episode 44 You Never Know solocast

Recognizing Opportunities and Nurturing Relationships OUTdrive Episode 44: Solocast with Cliff Callis Not too long ago, in Super Bowl LV, Tampa Bay totally dominated our favorite, the KC Chiefs. All season, KC had found a way to win as the Buccaneers slowly built up a really strong team. Coming into the game, I was feeling…

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Celebrating the Past, Present and Future. OUTdrive episode 43 with Michael Sweeney

Shared “Somethingness” and Common Bonds That Bring Us Together OUTdrive Episode 43 with Michael Sweeney In this episode of OUTdrive, Cliff visits with Michael Sweeney, Missouri State Bicentennial Coordinator for The State Historical Society of Missouri (SHSMO). In his role, Michael works with the Missouri Bicentennial Commission and a variety of state organizations and agencies…

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OUTdrive episode 42. Engaging Audiences Through Experiences with Thomas MacAulay

Engagement Strategies for Rural America OUTdrive Episode 42 with Thomas MacAulay In this episode of OUTdrive, Cliff visits with Thomas MacAulay, Executive Director and CEO of Professional Outdoor Media Association (POMA). An experienced marketing professional, Thomas is passionate about continuous growth to deliver excellent results for his organization and his industry. Keep reading for more…

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OUTdrive Episode 41 Sharing the Stories of Rural America with Andrew McCrea and Cliff Callis

Turning the Ordinary into the Extraordinary OUTdrive Episode 41 with Andrew McCrea In this episode of OUTdrive, Cliff Callis visits with Dr. Andrew McCrea, creator of the daily radio program “The American Countryside,” which is heard on over 100 radio stations and satellite nationwide. Andrew’s TV broadcasts are seen on weekends on RFD-TV. “The American…

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Rodeo and Rural American Values Chris Pyle OUTdrive episode 40

Rural America Communications Strategies OUTdrive Episode 40 with Chris Pyle In this episode of OUTdrive, Cliff visits with Chris Pyle, an assistant superintendent with the Sedalia, Missouri 200 school district, a rancher and rodeo announcer. Whether it is making a difference in students’ lives through education or announcing at a national rodeo, Chris is a…

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The Power of Stories in black text box placed over a rural highway

Storytelling is the most powerful way to put ideas into the world. – Robert McKee People have been putting ideas into the world with stories for thousands of years. From cave drawings that depicted the wild woolly mammoth chasing slow-running humans to your uncle’s famous tale of “the one that got away,” stories can educate…

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Educating Audiences Through Entertaining Content Caroline Sicht of The Farm Story OUTdrive podcast

Sharing Stories from the Farm with the World OUTdrive Episode 39 with Caroline Sicht In this episode of OUTdrive, Cliff visits with Caroline Sicht, founder and owner of The Farm Story. Caroline grew up on her family beef farm and has made it her life’s passion to share her love for and knowledge of agriculture…

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Life and Work in Rural America John Simmons Podcast

Growth & Collaboration with a Common-Sense Approach OUTdrive Episode 38 with John Simmons In this episode of OUTdrive, Cliff visits with John Simmons, Community Development Director for the city of Sedalia, Missouri. John is passionate about his city, and he and his team are instrumental in creating a pro-business environment to recruit new businesses and…

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The Art of Storytelling Dana Kelchner OUTdrive

Engaging Rural America Through Story OUTdrive Episode 37 with Dana Kelchner In this episode of OUTdrive, Cliff visits with Dana Kelchner, Account Supervisor at Callis. Dana plays a leading role in strategy, creative and content development at the agency and oversees services and projects to ensure the effective communication of brand stories for clients. They…

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While we would have liked to see our home state KC Chiefs come out on top in Super Bowl LV, it’s always a privilege to have your team in the big game. And although the Bucs took home the Lombardi trophy, the Callis team still enjoyed watching the game and show. As always, there were…

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The Marketing Landscape in 2021

The COVID-19 pandemic has impacted people and businesses around the world. However, we’re optimistic that we’re beginning to see the light at the end of the tunnel. Vaccines are currently being distributed across the nation and new medicines are becoming readily available. Business keeps carrying on and so do we. During the onset and early…

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Fueling Rural America OUTdrive Episode 36 with James Greer

Blending Old School Values with New Tech OUTdrive Episode 36 with James Greer In this episode of OUTdrive, Cliff visits with James Greer, Senior Vice President of Supply and Transportation for MFA Oil Company. James has a longstanding history in the oil and gas industry and remains passionate about fueling America. His experience and commitment…

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Artificial Intelligence (AI): A New Way of Doing Business Aric Snyder Jr. OUTdrive Episode 35

Using Technology for Business Growth OUTdrive Episode 35 with Aric Snyder Jr. In this episode of OUTdrive, Cliff visits with Aric Snyder Jr., President and CEO of Inter-State Studio and Publishing Co., the nation’s largest family-owned school portrait company. Aric is passionate about utilizing new technologies and strategies to lead the company into the future…

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Meeting the Needs of the Marketplace Paul Dick OUTdrive episode 34

Process Improvements & Workforce Development in Rural America OUTdrive Episode 34 with Paul Dick In this episode of OUTdrive, Cliff visits with Paul Dick, Operations Leader of Industrial Technologies & Services (ITS) Americas at Ingersoll Rand. Paul is passionate about meeting the needs of the marketplace by partnering with businesses, communities and colleagues to achieve…

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