Supporting Life Without Limitations

OUTdrive Episode 71 with David Kramer

OUTdrive Episode 71 with David Kramer From a young age, we are taught that there are “no limits” to what we can accomplish. For individuals with disabilities, those mantras would be difficult to believe, much less accomplish, without the proper resources from Center for Human Services. CHS provides exceptional services and support for nearly 5,000…

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What #FacebookDown Means for Your Content Marketing

What Facebook Being Down Means

Last week, Facebook and other connected apps including Instagram and WhatsApp were down for nearly a day. In fact, many users were left wondering if the platform was gone for good given the recent news coverage surrounding them. Although it’s surprising and frustrating when you can’t access frequently used apps, this isn’t the first time…

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Cultivating the Future of Missouri Agriculture

OUTdrive Episode 70 with Wendy Loges

OUTdrive Episode 70 with Wendy Loges The State Fair is an annual celebration of Missouri agriculture and related industries. Within that celebration, there is an ongoing mission to foster success in future farmers and industry leaders. One of the organizations that provides support for that mission is the Missouri State Fair Foundation. For this episode,…

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Hitting Your Target

OUTdrive Episode 69 | Hitting Your Target with Chuck Wahr

OUTdrive Episode 69 with Chuck Wahr When it comes to firearms, accuracy is everything, and to hit your target many times, you’ll want a good set of optics. The same can be said about business. To reach a consumer, you need a marketing team with sights accurately set on your target audience. In this episode…

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Missouri Grown | Celebrating the Agriculture Industry

LIVE FROM THE FAIR - OUTdrive Episode 69 with Davin Althoff

LIVE FROM THE FAIR – OUTdrive Episode 68 with Davin Althoff Though many Missourians are surrounded by agriculture everyday, the State Fair is the only time of year that goods from the whole state are together in one place. From pears to pork, hundreds of fresh and nutritious products are grown by the men and…

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A Taste of the Missouri Wine Industry

LIVE FROM THE FAIR OUTdrive Episode 68 with Jim Anderson

LIVE FROM THE FAIR – OUTdrive Episode 67 with Jim Anderson The Missouri State Fair offers numerous opportunities to learn about the agricultural industry in Missouri, including the state’s well-established wine industry. In this episode of the “Live from the Fair” series, I sit down with Jim Anderson, Executive Director of the Missouri Wine and…

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Event Planning for the 11-Day State Fair

Live from the Fair: OUTdrive Episode 66 with Kari Mergen

LIVE FROM THE FAIR – OUTdrive Episode 66 with Kari Mergen The scope of organizing the Missouri State Fair can be difficult to comprehend. Think of it this way: you’re planning a wedding and inviting 350,000 guests that you have to entertain, feed and house for 11 days. Luckily for you, this is all hypothetical,…

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Video Marketing Trends in 2021

2021 Video Marketing Trends

As part of our 2021 marketing trends series, we are diving into trends in video marketing and how you can incorporate video into your marketing strategy. Video continues to perform well, with individuals watching over one billion hours of video on YouTube each day.1 It is personal, easy to consume and provides a feeling of…

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Operating the Missouri State Fair | 11 Days & Beyond

LIVE FROM THE FAIR – OUTdrive Episode 65 with Mark Wolfe The Missouri State Fair only comes around once a year for 11 days. But, it takes every bit of the other 354 days of the year to make it happen. To kick-off OUTdrive’s “Live from the Fair” series, I sat down with the director…

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The Power and Reach of Missouri Corn

OUTdrive Episode 64 with Bradley Shad In the summertime, there is nothing quite like corn on the cob. Sweet, juicy, buttery – everyone knows it’s the perfect pairing for dinner or a cookout. What many people don’t know is that the corn growing in rows along the side of the road will be harvested well…

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Behind the Call: Making a Career of America’s Pastime

OUTdrive Podcast Episode 63 Behind the Call: Making a Career of America’s Pastime

OUTdrive Episode 63 with Bill Brown Baseball may be America’s Pastime, but for play-by-play announcer Bill Brown, the sport spans a lifetime. In this episode of OUTdrive, I visit with Bill about the journey from his childhood as a baseball fan in rural Missouri, all the way to the MLB broadcast booth. Bill is a…

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Crisis Communications & Audience Segmentation | Part 2

Outdrive Episode 62 Crisis Communications & Audience Segmentation with Mark Thomas

OUTdrive Episode 62 with Mark Thomas During season one of OUTdrive, we had Mark Thomas on the show to discuss crisis communications and audience segmentation. The episode aired during the early stages of the COVID pandemic, and the discussion was very insightful and well-received by audience members. For this episode, we invited Mark back on…

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What is the Topic Cluster Content Marketing Strategy?

Pillar and cluster content graphic

As part of the AMI Digital Trends blog series, we’re discussing current trends in content marketing. Developing a content marketing strategy can be challenging. Where do you start? What do you include? Content should provide value to your readers or customers, provide a strong return on investment and establish authority. How do you accomplish this?…

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Insights from OUTdrive Guests

OUTdrive episode 61: Insights from OUTdrive Guests. Solocast with Cliff Callis. Available on Apple, Spotify and Google Podcasts

OUTdrive Episode 61 | Solocast OUTdrive has been airing each week for over a year now with this being the 61st episode. In every episode, I ask guests to share something they think others would find interesting or beneficial, and their responses are always insightful. In this episode, I chose to revisit each episode and…

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Rural Roots to International Affairs

Cliff Callis and John Ashford's headshots in circles with green border on top of a green field. OUTdrive episode 60: Rural Roots to International Affairs across the bottom in white text. Available on Google Podcasts, Apple Podcasts and Spotify.

OUTdrive Episode 60 with John Ashford Rural American roots run deep, even when an individual no longer lives and works here. In this episode of OUTdrive, I visit with John Ashford, co-founder, Chairman and CEO of The Hawthorn Group L.C. The Hawthorne Group is an international public affairs and public relations firm that John co-founded…

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Conservation & Innovation in Agriculture

Cliff Callis and Erin Ogle's headshots in circles with green border on top of a green field. OUTdrive episode 59: Conservation and Innovation in Agriculture across the bottom in white text. Available on Google Podcasts, Apple Podcasts and Spotify.

OUTdrive Episode 59 with Erin Ogle Agriculture is the backbone of rural America, and there is a significant amount of science and technology at work behind the scenes. In this episode of OUTdrive, Cliff visits with Erin Ogle about her work in the agriculture and environmental fields and her position as the Watershed Project Coordinator…

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The Presence of Contemporary Art in Rural America

OUTdrive Episode 58: The Presence of Contemporary Art with Doug Freed and Cliff Callis

OUTdrive Episode 58 with Doug Freed The work ethic of rural Americans stretches beyond fields and businesses into art galleries and museums across the country. In this episode of OUTdrive, I visit with Doug Freed on his impact on the art culture in the Midwest. Doug is a professional artist, former head of the State…

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2021 Digital Marketing Trends to Have on Your Radar

2021 Digital Marketing Trends in over a black background on top of a photo of a hand holding a smart phone

The marketing landscape is changing, and we understand it can be difficult to know where to focus and allocate resources. Kyle Meek and Sarah Arnett of the Callis team recently attended the 2021 Agency Management Institute (AMI) Digital Summit. At the summit, they met with peers in the digital marketing industry from across the country…

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Exploring Powell Gardens | Embracing the Spirit of Place

Cliff Callis and Tabitha Schmidt's headshots in circles with green border on top of a green field. OUTdrive episode 57: Exploring Powell Gardens | Embracing the Spirit of Place across the bottom in white text. Available on Google Podcasts, Apple Podcasts and Spotify.

OUTdrive Episode 57 with Tabitha Schmidt Nature is part of what makes rural Missouri so special, and few people know that as well as Tabitha Schmidt, this week’s guest on OUTdrive. As Executive Director and President of Powell Gardens, she gets to help showcase the beauty of nature year-round. Powell Gardens, a nearly 1,000 acre…

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Audience Segmentation Through Quantitative Research

Cliff Callis and Susan Baier's headshots in circles with green border on top of a green field. OUTdrive episode 56: Audience Segmentation through Quantitative Research across the bottom in white text. Available on Google Podcasts, Apple Podcasts and Spotify.

OUTdrive Episode 56 with Susan Baier Age range, gender, income – these are the demographics marketers have built their business on for years. However, those traditional categories ignore the most important part of the buying process: the complexity of human behavior and decision-making. In this episode of OUTdrive, Cliff visits with Susan Baier for an…

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