Posts Tagged ‘Articles’
What are Core Web Vitals and What Do They Mean?
Core web vitals are a popular subject in SEO and the digital marketing industry. You may be wondering what they are and what they mean for your business. Core web vitals are a subset of ranking factors in the Google Search algorithm. These factors, along with others, determine your search engine results page (SERP) rankings.…
Read MoreWhy First-Party Data Matters
Data is and will continue to be critical in the marketing world. It provides valuable insights that can be used to make better decisions. It can be leveraged strategically to identify consumer behaviors, uncover purchasing patterns, develop effective messaging and target prospective customers accurately. Plain and simple, effectively utilizing data improves marketing efforts and return…
Read MoreThe Clubhouse Social App | What It Is and What You Need to Know
What is Clubhouse? Clubhouse is an audio-only social media platform that seemed to generate some chatter and excitement over the past year. Perhaps it was the exclusivity of the app, the chance to converse with celebrities, the “new” factor or that people really do like the concept of social audio, or some or all of…
Read MoreThe Power of Using Stories to Tell and Sell
Storytelling is the most powerful way to put ideas into the world. – Robert McKee People have been putting ideas into the world with stories for thousands of years. From cave drawings that depicted the wild woolly mammoth chasing slow-running humans to your uncle’s famous tale of “the one that got away,” stories can educate…
Read More2021 Super Bowl Ads
While we would have liked to see our home state KC Chiefs come out on top in Super Bowl LV, it’s always a privilege to have your team in the big game. And although the Bucs took home the Lombardi trophy, the Callis team still enjoyed watching the game and show. As always, there were…
Read MoreThe Marketing Landscape in 2021
The COVID-19 pandemic has impacted people and businesses around the world. However, we’re optimistic that we’re beginning to see the light at the end of the tunnel. Vaccines are currently being distributed across the nation and new medicines are becoming readily available. Business keeps carrying on and so do we. During the onset and early…
Read MoreLeveraging Podcasts for Personal and Business Growth
The Benefits of Podcasts for Listeners and Hosts Podcasts are one of the fastest-growing ways to consume content, with an estimated 88 million listeners last year.1 Podcasts have grown in popularity because they are easy to access and consume, are tailored to individual interests and are a great source of knowledge and information. Many listeners…
Read MoreWhy Gen Z Matters To Your Marketing Strategy
Gen Z is an important up-and-coming market segment and it’s not too early to start to think about this generation in your marketing efforts. What is Gen Z and why is it important? Gen Z is the group of people born between 1995- 2010. As of this year, Gen Z makes up 41% of the…
Read More‘Tis the Season for Direct Mail
How Big Data and Traditional Tactics are Merging Together Direct mail is back and bigger than ever. As consumers spend more time at home, it is increasingly important to meet them where they are. Many brands such as Amazon, Target, Walmart and other household names are opting for mailboxes in addition to inboxes, using direct…
Read MoreTried and True Messaging Strategies
In marketing, many things change but some remain the same. As new trends emerge, brands must remember the power of proven messaging strategies that provide results. Whether it is radio, video or a news release, brands have the opportunity to incorporate messaging strategies that have been used for decades to provide powerful results. Capitalize on…
Read MoreStaying on Top of Digital Marketing Trends
Recently, members of the Callis team attended an AMI (Agency Management Institute) Digital Summit. AMI is a management consulting firm that specializes in helping marketing agencies like us take their performance to the next level and keep improving. The Digital Summit is an interactive workshop where digital teams from agencies working across the country come…
Read MoreLead Marketing Systems: Where Do Leads Come From?
New customer leads can come from anywhere. We think most people would agree with us when we suggest that the best ones are referrals from family and friends. But more and more, high quality leads are being driven by data-supported marketing systems that combine common sense marketing intelligence with technology. So back to the question, which…
Read MoreMobile Website VS. Mobile App: Which is Better?
In a busy world, it is more important than ever to meet people where they are. With over 275 million smartphone users in the U.S. alone1, this means meeting your audience through a strong mobile presence. Whether it is through a website or mobile app, an optimized digital presence is the core of a strategic…
Read MoreUtilizing Local SEO to Grow Your Business
In the age of technology, search engines are one of the most effective ways for consumers to find your business. Whether they are searching for a local restaurant for dinner or information about a new product, about 81% of people search online for a product or service1. As a company, it is important to invest…
Read MoreWhy Brands Should Be Using Video Marketing to Target Rural America
Video is a powerful form of communication that continues to grow in relevance and effectiveness. If a picture is worth a thousand words, think about the worth of a video. There’s a lot of reasons video production should be on your radar to help you effectively reach rural American audiences. In this article, we’ll discuss…
Read MoreThe Evolution of a Rural America Marketing Podcast: Buckle Up for OUTdrive
By now, you may have seen our teaser graphics in emails or social media about something exciting cookin’ at Callis. Well friends, we are pleased to announce the launch of a new podcast, OUTdrive, which will be hitting the airwaves next week. Why a podcast? There are a lot of reasons to consider starting a…
Read MoreWhy You Should Measure Digital Marketing KPIs
We’ve seen a lot of changes over the last few months. We’ve all been impacted by COVID-19 and the effects of the pandemic have been felt far and wide. In rural America, we’re beginning to see businesses open back up and life carrying on in what will be our new normal for the immediate future. …
Read MoreLeveraging Zoom Through Facebook Live
Out in rural America, businesses are beginning to re-open and consumers are starting to slowly venture out into public. Things are not what they were pre-pandemic and likely won’t be for a while. We’re all adjusting the best we can to what will become the new normal for the immediate future. In the image above,…
Read MoreMarketing Strategies to Lead your Brand into the Future
COVID-19 has changed and will continue to change our lives and our customers’ lives long after we start to settle into a new normal. In our OUTthink article last week, Act Like a Boy Scout and Be Prepared, we discussed getting ready for what’s ahead by planning for the market recovery right now, if you…
Read MoreAct Like a Boy Scout and Be Prepared.
Many of us kids who grew up in rural America were Boy Scouts. If we didn’t learn it on the farm, it’s where we learned how to tie knots, camp, shoot and canoe. It’s where we honed skills that became lifelong habits. It’s where we learned how to be prepared for whatever might come your way. Certainly however,…
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