Posts Tagged ‘Articles’
Maximizing Potential: Benefits of Website Maintenance and Updates
Your website’s launch was a significant milestone, but the process doesn’t end there. In fact, it’s just the beginning. Regularly updating your website is a strategic move that holds numerous benefits for sustained success. Establishing a Successful Content Marketing and SEO Program A website isn’t just an online brochure – it’s a dynamic platform for…
Read MoreThe Value of a Brand
In a surprising move, Twitter, the social media giant known for its iconic bird logo and 280-character tweets, recently announced its decision to rebrand as “X.” The news took the internet by storm, sparking discussions among users, analysts, and industry experts. For those companies considering a rebrand, using X can become either a cautionary tale…
Read MoreRACE Model: The Key to New PR Success
In the world of public relations (PR), leveraging opportunities and developing a strategic plan is crucial for businesses to set themselves apart, enhance their reputation, and drive profitability. While PR can have different meanings for different companies, the key lies in adopting a strategic approach. The RACE model–Research, Action planning, Communication, and Evaluation–can help businesses…
Read MoreOngoing Success with the PR Cycle
In today’s fast-paced digital landscape, establishing and maintaining a strong public relations (PR) program is crucial for businesses to effectively communicate with their target audience. By implementing an ongoing PR cycle, you can ensure that your brand remains in the public eye, drives customer engagement and ultimately contributes to your company’s success. The key steps…
Read MoreThree Reasons Why People Buy
Consumer behavior, once thought of as whimsical, has developed into a science. Sure, consumers can be fickle, but understanding the basic motivations behind purchasing decisions can play a huge role in your company’s success. 1. Want To Be Well Liked/Need To Impress An overwhelming majority of consumers want to be well-liked or at least feel…
Read MoreIs it Time for a Checkup?
Collect the Data Every good company seems to want more. More customers, more good reviews, more efficiency and more revenue come to mind. But in order to get more, you must first prepare for more. Recently, Callis conducted a thorough self-evaluation. A survey was sent to senior leaders and to all departments. They were asked…
Read MoreBusiness and Marketing Go Hand in Hand
Many may view business and marketing as separate endeavors, but at the end of the day, the two go hand in hand. Marketing and business complement each other as naturally as ice cream and good times – more on that later. The same can be said for sales and marketing, but they too both benefit…
Read MoreOur Favorite Super Bowl Ads in 2023
Super Bowl Sunday can be considered the mecca of entertainment. From the big game and halftime show to the parties and commercials, it really has something for everyone. And, 2023 did not disappoint. For the first time in years, both the game and the commercials had us glued to the TV from kick-off to the…
Read MoreWhy Online Reputation Management is Important
It used to be that word-of-mouth advertising was the goose that laid the golden egg. One satisfied customer told another who in turn told another until your business was full of happy customers all eager to spend money. Today’s customers are just as willing to spread the news about your business, but these water-cooler conversations…
Read MoreTwitter Changes and Brand Security
How Do the Changes to Twitter Impact Brands? With all the recent changes to Twitter and other big tech companies, many are wondering if their relationship with these companies should also change. Questions about brand safety, security and the possible migration of end-users have many wondering which channels are now best for their brand. Big…
Read MoreWhy Your Brand Matters
Your brand is one of your most valuable assets. Although not tangible, it is seen, recognized and shared amongst the public. Your brand should invoke feelings from your customers. It is why shoppers will bypass the competition and choose your product, even if the price is higher. Your favorite sports team has a uniform. People…
Read MoreWhy Online Accuracy Matters
Sometimes the tiniest things make a big difference. Business owners today are so busy thinking about their product, customer satisfaction, payroll, hiring or a host of other legitimate concerns, that they may overlook the most mundane of tasks. Simply assuming that your online contact information is correct may be one of those tasks and have…
Read MoreFive Tips for Creating an Organic Content Plan
This year marks the 35th anniversary of the founding of Callis & Associates. To celebrate this milestone, in January we launched the #CallisTurns35 campaign across our digital and social platforms. Every week for the first 35 weeks of the year, we shared a lesson from each year Callis has been in business and highlighted clients…
Read MoreLesson 35 – Focus on What Makes Sense
Over the years, we have tried to identify companies and organizations that we felt might make great partners, based on our experience, expertise, values and interests. When we have found one, we want them to know so they can get to know us, hopefully like us and eventually trust us with a project or business.…
Read MoreLesson 34 – Be Welcoming and Be Sincere
When it was first announced that Nucor Steel was coming to town, it was a big deal, and the entire community was excited at the possibilities of what this might mean in growth for the region. The Nucor folks came in slowly and it was obvious that they were committed to selecting the right people…
Read MoreLesson 33 – Look Beyond Your Core
We are strong proponents of niching down and focusing on your core competencies with your products and services. It makes you better at it, it increases your efficiencies and you become known for it. But from time to time, you should look outside your core for things that you could make or offer that just…
Read MoreLesson 32 – Appreciate Referrals
Nothing is better than word-of-mouth advertising. In our business, that means one of our past or current clients saying good things about us to someone we would like to do business with. A great example of this happened a couple of years ago and we continue to enjoy the benefits of that today. Russ Childers…
Read MoreLesson 31 – Do Your Research
Whenever we have the opportunity and budget to do research for a client, we’re enthused! It makes the results of our job so much better. Of course, not every project demands research and not every client can justify it. One who does though is Bothwell Regional Health Center. We’ve been working with Bothwell for many…
Read MoreLesson 30 – Over-Communicate
We’ve found over the past 35 years that you can’t communicate too much. Sure, you can wear people out with boring stories about all your travels, but when you’re working on a project, especially highly-technical and complicated ones like we work on, you can’t communicate enough. Going back a few years, we were fortunate to…
Read MoreLesson 29 – Invest in Your Community
Back in 2015, our city faced the need and the opportunity to pass a Use Tax that would be used to fund needed infrastructure and services. The issue made a lot of sense, and in fact, we had worked with their state association a couple of years prior to create a templated campaign that all…
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