Posts Tagged ‘Articles’
‘Tis the Season for Direct Mail
How Big Data and Traditional Tactics are Merging Together Direct mail is back and bigger than ever. As consumers spend more time at home, it is increasingly important to meet them where they are. Many brands such as Amazon, Target, Walmart and other household names are opting for mailboxes in addition to inboxes, using direct…
Read MoreTried and True Messaging Strategies
In marketing, many things change but some remain the same. As new trends emerge, brands must remember the power of proven messaging strategies that provide results. Whether it is radio, video or a news release, brands have the opportunity to incorporate messaging strategies that have been used for decades to provide powerful results. Capitalize on…
Read MoreStaying on Top of Digital Marketing Trends
Recently, members of the Callis team attended an AMI (Agency Management Institute) Digital Summit. AMI is a management consulting firm that specializes in helping marketing agencies like us take their performance to the next level and keep improving. The Digital Summit is an interactive workshop where digital teams from agencies working across the country come…
Read MoreLead Marketing Systems: Where Do Leads Come From?
New customer leads can come from anywhere. We think most people would agree with us when we suggest that the best ones are referrals from family and friends. But more and more, high quality leads are being driven by data-supported marketing systems that combine common sense marketing intelligence with technology. So back to the question, which…
Read MoreMobile Website VS. Mobile App: Which is Better?
In a busy world, it is more important than ever to meet people where they are. With over 275 million smartphone users in the U.S. alone1, this means meeting your audience through a strong mobile presence. Whether it is through a website or mobile app, an optimized digital presence is the core of a strategic…
Read MoreUtilizing Local SEO to Grow Your Business
In the age of technology, search engines are one of the most effective ways for consumers to find your business. Whether they are searching for a local restaurant for dinner or information about a new product, about 81% of people search online for a product or service1. As a company, it is important to invest…
Read MoreWhy Brands Should Be Using Video Marketing to Target Rural America
Video is a powerful form of communication that continues to grow in relevance and effectiveness. If a picture is worth a thousand words, think about the worth of a video. There’s a lot of reasons video production should be on your radar to help you effectively reach rural American audiences. In this article, we’ll discuss…
Read MoreThe Evolution of a Rural America Marketing Podcast: Buckle Up for OUTdrive
By now, you may have seen our teaser graphics in emails or social media about something exciting cookin’ at Callis. Well friends, we are pleased to announce the launch of a new podcast, OUTdrive, which will be hitting the airwaves next week. Why a podcast? There are a lot of reasons to consider starting a…
Read MoreWhy You Should Measure Digital Marketing KPIs
We’ve seen a lot of changes over the last few months. We’ve all been impacted by COVID-19 and the effects of the pandemic have been felt far and wide. In rural America, we’re beginning to see businesses open back up and life carrying on in what will be our new normal for the immediate future. …
Read MoreLeveraging Zoom Through Facebook Live
Out in rural America, businesses are beginning to re-open and consumers are starting to slowly venture out into public. Things are not what they were pre-pandemic and likely won’t be for a while. We’re all adjusting the best we can to what will become the new normal for the immediate future. In the image above,…
Read MoreMarketing Strategies to Lead your Brand into the Future
COVID-19 has changed and will continue to change our lives and our customers’ lives long after we start to settle into a new normal. In our OUTthink article last week, Act Like a Boy Scout and Be Prepared, we discussed getting ready for what’s ahead by planning for the market recovery right now, if you…
Read MoreAct Like a Boy Scout and Be Prepared.
Many of us kids who grew up in rural America were Boy Scouts. If we didn’t learn it on the farm, it’s where we learned how to tie knots, camp, shoot and canoe. It’s where we honed skills that became lifelong habits. It’s where we learned how to be prepared for whatever might come your way. Certainly however,…
Read MoreWays to Leverage Social Media During Uncertain Times
In today’s climate, people are turning to social media more than ever. Social media provides ways to connect and interact with friends and family through this time of physical distancing. People are eager for interaction. As a result, social media can be a very effective platform for brands to maintain their visibility during this uncertain…
Read MoreIs Your Website Relevant? | COVID-19 Website Considerations
Websites are an integral component of almost every marketing or communications program. They are more important today than ever with the challenges we’re facing due to the COVID-19 pandemic. Strategic adjustments to your website that offer help, provide timely and relevant information and humanize your brand can help your company survive this time of hardship…
Read MoreCOVID-19 Marketing Messaging | What Do You Say?
The COVID-19 situation has certainly changed life as we know it. Things are going to be different for a while, especially for the immediate future. As folks are social distancing, working remotely and settling in to a new normal, the question of “What should we be saying in our marketing messaging?” naturally presents itself. In…
Read MoreWhat COVID-19 Means for Marketers
The last few weeks have been crazy to say the least with the COVID-19 pandemic. The uncertainty revolving around the situation has disrupted our normal way of life. Our thoughts and prayers go out to our leaders, our healthcare workers and all those directly impacted by the coronavirus as we navigate through this challenging time.…
Read More2020 SUPER BOWL ADS
How about those Chiefs!!! Super Bowl LIV was very special for Missouri. Our Kansas City Chiefs made an amazing comeback to beat the San Francisco 49ers and bring the Lombardi Trophy home to Kansas City. Super Bowl LIV was fun to watch, and featured some great ads. In this special edition of OUTthink, we’ll share…
Read MoreYou Never Know
When writing this, I’m in between a trade show and a plane ride home and wanting to share a nugget dug out of my last couple of days’ experiences. My nugget from the show is…you never know. My planning for the show started a couple of months ago when we started scouring the list of…
Read MoreGreat Scott! Back to the Future with Scenario Planning
The creators of the Back to the Future trilogy were on to something. At the risk of dating myself, the first installment of the three-part movie series debuted the year I graduated from high school and was the highest-grossing movie of 1985. It had cool special effects, catchy songs (Forget Michael J. Fox … I…
Read MoreThe Application of Artificial Intelligence (AI) in Marketing
Artificial Intelligence, or AI, is the process of utilizing data to generate insights to improve performance and efficiency. The marketing industry is in the early stages of adopting AI, but it is poised to have a huge impact on marketing in the coming years. To give you an idea of just how big of an…
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