Posts Tagged ‘Articles’
Stop the Scroll: Building Stronger Social Media Engagement for Your Business
Strategies to capture audience attention across saturated social media platforms Today, it is harder than ever for businesses to stand out in social media feeds filled with fast-paced content, all fighting for user attention. With platforms evolving rapidly through algorithm changes, AI-enhanced features and shifting user habits, companies, especially those targeting rural markets, need fresh…
Read MoreHow AI is Rewriting the Rules of SEO
Shifts in Search Behavior The way people search for information is evolving rapidly. Traditional search engines like Google are no longer the sole starting point. Instead, users are turning to platforms like Reddit, TikTok, Instagram and AI tools such as ChatGPT and Perplexity. At the same time, Google’s introduction of “AI Mode” is transforming the…
Read MoreShould You Keep Marketing During Economic Uncertainty?
Avoid a Common Marketing Mistake by Pushing Ahead When the economy feels shaky, especially with uncertainty around tariffs and market slowdowns, many business owners start looking for places to cut costs. And often, marketing is one of the first things on the chopping block. It might seem like a smart, conservative move; however, in reality,…
Read MoreHow to Maximize Target Audience Reach on a Limited Budget
Marketing on a limited budget is a challenge many organizations face. When your goal is to reach people across an entire state, like the Missouri State Fair does each year, making every marketing dollar count is essential. For the past 25 years, Callis has worked alongside the Missouri State Fair to create the right marketing…
Read MoreKey Marketing Trends from the AMI Digital Summit
Staying ahead in marketing requires continuous learning, which is why the Callis team recently attended the AMI Digital Summit. Hosted by the Agency Management Institute (AMI), this event brings together marketing experts nationwide to discuss the latest trends, technologies and strategies shaping the industry. This year’s summit highlighted several key trends impacting businesses marketing to…
Read MoreOur Top Super Bowl 2025 Ads
Super Bowl LIX was not the ending Chiefs Kingdom had hoped for. After years of magical Mahomes moments and back-to-back Super Bowl victories, this one hurt. The game didn’t go our way, and the post-game sting still lingers. But if there’s one thing about the Super Bowl—win or lose—it’s always more than just a game.…
Read MoreDriving Success Through Marketing Innovation: A Legacy of Creative Progress
In the fast-paced and ever-evolving world of business, innovation is the cornerstone of sustained success. It is not just about staying ahead; it is about adapting, growing and thriving in the face of new challenges and opportunities. For nearly 40 years, Callis has embodied this spirit of innovation, charting a path that has not only…
Read MoreWhitepaper – Future of AI in Business
Explore the power of AI and its impact on businesses with our in-depth whitepaper. Discover how AI is shaping the future of business and marketing, transforming operations and opening up new possibilities. We cover the current state of AI, its marketing use cases and the critical risks you need to navigate. Learn how to maximize…
Read MoreHow to Combine Direct Mail and Digital Advertising to Reach Rural Audiences Effectively
For businesses aiming to connect with rural audiences, standing out means integrating the reliable impact of direct mail with the precision of digital marketing. By combining these methods, you can reach your audience across channels with consistent messaging—maximizing engagement and driving results. Here’s a look at how integrating direct mail with digital targeting using tools…
Read MoreMaximizing AI’s Potential for Businesses
To fully unlock AI’s potential, businesses must approach it with a fresh perspective. A key lesson is that many individuals fall into the trap of viewing new technologies through the lens of old ones—a phenomenon known as Lumière’s Law. When the Lumière brothers invented the motion picture camera, it was initially used to capture real-life…
Read MoreNavigating AI Risks and Copyright Compliance
AI offers incredible opportunities, but it also presents risks, particularly around legal and ethical concerns. Addressing these risks head-on is key to successfully using AI. Key Risks in AI How to Mitigate AI Risks Explore More AI Topics Ready to explore how AI can enhance your business? Review more of our articles on AI or…
Read MoreImplementing AI in Your Business: A Roadmap for Success
Integrating AI into your business is not just a technological change—it’s a cultural shift. Below is a practical roadmap for businesses to successfully implement AI. This starts with the understanding that AI adoption is a long-term process that requires buy-in from leadership and a commitment to experimentation. Creating an AI Council Establishing an AI council…
Read MoreAI’s Impact on Business and Marketing
AI is already having a profound impact on how businesses operate and its influence will only grow. At MAICON, the focus was on how AI will transform everything from marketing strategies to organizational structures and the consensus was clear: AI is reshaping business at every level. Key Impacts of AI “We have the opportunity (and…
Read MoreThe Future of AI in Business: MAICON 2024 Insights
Artificial Intelligence (AI) continues to redefine what’s possible for businesses. At MAICON 2024, leaders from across industries gathered to explore how AI is evolving, how businesses can integrate AI, how to navigate key risks with AI and what the future holds. The conference was a platform for marketing and business professionals to gain insights into…
Read MoreBuilding an Effective Marketing Plan
Why Your Marketing Plan Needs an Annual Review An effective marketing plan is not a one-time project; it’s a living document that needs to be reevaluated yearly. Regular reviews ensure that your focus, audience and messaging align with current market trends and your business’s evolving goals. This proactive approach prevents wasted resources on outdated strategies…
Read MoreThe Power of Using Stories to Tell and Sell
The Impact of Stories Storytelling is a timeless method of communication, deeply rooted in human history. From ancient cave paintings to modern-day advertisements, stories have always been a powerful tool to convey messages and evoke emotions. In the context of marketing, storytelling can create a profound connection with the audience, making them more likely to…
Read MoreWhat it Takes to Create a Great Video
Video has taken the marketing world by storm, suitably catering to our quick-scroll culture and rapidly decreasing attention spans. A good video will grab your attention quickly and deliver information in a way that’s easy to consume. Whether for learning, entertainment, or promotion, video keeps us engaged in a fast-paced digital environment where grabbing and…
Read MoreWhat Is Web Accessibility and Why Does It Matter?
Web accessibility is a crucial area of web development that ensures websites are usable by everyone, including people with disabilities. By designing websites that accommodate all users, you not only comply with legal requirements but also enhance your site’s reach and usability. This inclusivity is crucial where the internet is a vital resource for information,…
Read MoreMaximizing Impact with Integrated Marketing
To deliver consistent messaging and enhance brand recall efficiently, it’s essential to tear down the walls standing between digital marketing, public relations, media, and content creation. This allows for a cohesive strategy that resonates with customers across various platforms and provides a more integrated marketing approach. The Benefits of Integrated Marketing Integrated marketing strategies offer…
Read MoreCrafting a Unified Brand Strategy for Every Platform
Building a dynamic brand strategy is crucial for establishing a meaningful connection with your target audience. It’s about defining your brand’s core values, understanding your audience, and sharing your unique story across various platforms to stand out in the marketplace. Embracing a Multichannel Brand Strategy The shift towards a multichannel strategy ensures your brand’s presence…
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