Telling Compelling Stories Ben Frederickson OUTdrive

Strategic Content in Rural America OUTdrive Episode 33 with Ben Frederickson In this episode of OUTdrive, Cliff visits with Ben Frederickson, a sports columnist for the St. Louis Post-Dispatch. Better known by readers as BenFred, Ben shares his passion for sports through stories that capture and engage readers and listeners across a variety of platforms.…

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Value-Added Marketing Solutions Patti DeWalt OUTdrive

Digital Marketing and Advertising Strategies OUTdrive Episode 32 with Patti DeWalt In this episode of OUTdrive, Cliff visits with Patti DeWalt, Director of Marketing at Butler Manufacturing. Patti leverages her extensive experience to develop and guide the brand’s marketing strategy to cultivate lasting partnerships with Butler builders, retain current customers and grow market share. Read…

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Live Streaming Content and Online Experiences

Reaching Audiences Where They Are OUTdrive Episode 31 with Chad McMullin In this episode of OUTdrive, Cliff visits with Chad McMullin, Senior Minister at First Christian Church of Sedalia, Missouri. Passionate about ministry, church leadership and his community, Chad understands the importance of personalized communications to reach audiences and build relationships. Read more on their…

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Bridging the Gap Between Urban and Rural America Davin Althoff

The Public Perception of Agriculture OUTdrive Episode 30 with Davin Althoff In this episode of OUTdrive, Cliff visits with Davin Althoff, Division Director Agriculture Business Development at the Missouri Department of Agriculture. A lifelong farmer and experienced marketer and manager, Davin is driven by the passion to provide opportunities for Missouri farmers and agribusinesses. Read…

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Behavioral Targeting and Personalization Pat Burke OUTdrive

Driving Sales Through Marketing Resources and the Power of Humility OUTdrive Episode 29 with Pat Burke In this episode of OUTdrive, Cliff visits with Pat Burke, Marketing and Communications Manager at Gavilon Group, LLC, who is passionate about connecting agricultural producers to the global economy to deliver exceptional results. Read more for their thoughts on…

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Understanding the Rural American Mindset Tim Barnes OUTdrive

Accountability, Preparation and Dedication OUTdrive Episode 28 with Tim Barnes In this episode of OUTdrive, Cliff visits with Tim Barnes, a former NFL player who returned to his roots to live, work and play in rural Missouri. A great example of a hardworking and dedicated small town guy, Tim lived out the childhood dreams of…

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Relationships in Rural America and Worldwide Adam Braverman OUTdrive

The Concept of ‘Smarketing’, Leveraging Brand Apostles and Effective Grassroots Marketing OUTdrive Episode 27 with Adam Braverman In this episode of OUTdrive, Cliff visits with Adam Braverman, Director of Sales & Marketing at Capstone Precision Group. An accomplished sales and marketing professional based in rural America, Adam is passionate about building strong relationships with customers,…

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Living the Dream Derrick Mein OUTdrive

Common Themes in Sporting Clays and Marketing OUTdrive Episode 26 with Derrick Mein In this episode of OUTdrive, Cliff visits with Derrick Mein, a renowned athlete in the shooting sports world, most recently named the 2020 National Sporting Clays champion and a member of the U.S. Olympic team. His hard work, dedication and passion for…

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Resurgence in Rural America OUTdrive Scott Benbrook

Growth, Opportunity & Hard Work OUTdrive Episode 25 with Scott Benbrook In this episode of OUTdrive, Cliff visits with Scott Benbrook, Chief Financial Officer of Elliot Management Services Co. An experienced professional in the finance and banking industries, Scott is passionate about growing rural America, one business at a time. In his position, Scott manages…

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Meeting Customer Needs Abby Carere OUTdrive Podcast

Connecting Communities OUTdrive Episode 24 with Abby Carere In this episode of OUTdrive, Cliff visits with Abby Carere, Vice President of Sales and Marketing for Conexon. An accomplished professional with a breadth of knowledge and experience in communication technologies, Abby is passionate about connecting rural communities through partnerships with electric cooperatives. She leads the company’s…

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Building a Successful Business Rural America Rob Lamm OUTdrive

Planning, Thriving and Living OUTdrive Episode 23 with Rob Lamm In this episode of OUTdrive, Cliff visits with Rob Lamm, founder, President and CEO of LammTech, an innovative IT company. A spirited and dedicated businessman, Rob meets individual client needs through integrated information technology solutions, commitment and personal connections. Read more for key insights of…

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Opportunities of the Fall Season OUTdrive Solocast Cliff Callis

Connecting with Rural Audiences OUTdrive Episode 22 It’s fall and it’s a great time of year out here in rural America. The temperature is starting to cool off at night yet the days are still warm and sunny. The evenings are perfect for bonfires, cornhole games and sweatshirts. To many, the fall season is a…

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Crisis Communications & Audience Segmentation OUTdrive Mark Thomas

The Process of Strategy, Messaging & Creative OUTdrive Episode 21 with Mark Thomas In this episode of OUTdrive, Cliff visits with Mark Thomas, Director of Marketing and Communications for Area Cooperative Educational Services (ACES) in North Haven, Connecticut. An accomplished marketing professional with a proven track record, Mark is passionate about crisis communications, staying on…

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Creating the Best Customer Experience Matt Boatright

Helping Others, Meeting Customer Needs and Adapting to Changes OUTdrive Episode 20 with Matt Boatright In this episode of OUTdrive, Cliff visits with Matt Boatright, an experienced financial advisor who serves as Sedalia/Pettis County Market President for Wood & Huston Bank. Matt’s dedication to serving customers compliments his strong work ethic and focus on personal…

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Power of Voice in Rural America Tom Brand

Reaching Audiences Through Radio OUTdrive Episode 19 with Tom Brand In this episode of OUTdrive, Cliff visits with Tom Brand, Executive Director for the National Association of Farm Broadcasting (NAFB). A lifelong lover of the rural American way of life and passionate about agriculture, Tom provides value to NAFB member stations and guides farm broadcasters…

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The Spirit of Connection Christine Tew

Communication and Relationships in Rural America OUTdrive Episode 18 with Christine Tew In this episode of OUTdrive, Cliff visits with Christine Tew, an experienced public relations expert currently serving as Director of Communications and Public Relations for the Missouri Soybean Association. Christine’s resume is impressive, and her personal dedication to the ag industry and helping…

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Wilson Toellner CPA Team OUTdrive

Integrating Core Values and New Technologies for Growth OUTdrive Episode 17 with the Wilson Toellner CPA Team In this episode of OUTdrive, Cliff visits with Ron Toellner, Alaina Gump and Adam Wolfe, partners of Wilson-Toellner CPA. Together, they lead a team of more than 40 individuals to provide traditional CPA firm services, as well as…

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Dan Cassidy Building a Strong Marketing Mix OUTdrive

Meeting Your Audience Where They Are OUTdrive Episode 16 with Dan Cassidy In this episode of OUTdrive, Cliff visits with Dan Cassidy, Chief Administrative Officer of the Missouri Farm Bureau Federation and Affiliated Companies. A passionate advocate for U.S. agricultural policy, Dan understands the importance of building a strong marketing mix, meeting your audience where…

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Digital Marketing in rural America Kyle Meek OUTdrive

Emerging Marketing Technologies OUTdrive Episode 15 with Kyle Meek In this episode of OUTdrive, Cliff visits with Kyle Meek, Digital Marketing Manager at Callis. Cliff and Kyle discuss emerging technologies and digital marketing methods including social media, SEO, data and automation and the future of Artificial Intelligence (AI). They also dive into the importance of…

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Building a Team for Success Lori Wightman OUTdrive podcast

Strategic Planning Through Scenario Planning OUTdrive Episode 14 with Lori Wightman In this episode of OUTdrive, Cliff visits with Lori Wightman, CEO of Bothwell Regional Health Center. A passionate leader and experienced healthcare provider, Lori understands the importance of hiring great people to build a strong team and the importance of strategic planning to achieve…

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