Resurgence in Rural America OUTdrive Scott Benbrook

Growth, Opportunity & Hard Work OUTdrive Episode 25 with Scott Benbrook In this episode of OUTdrive, Cliff visits with Scott Benbrook, Chief Financial Officer of Elliot Management Services Co. An experienced professional in the finance and banking industries, Scott is passionate about growing rural America, one business at a time. In his position, Scott manages…

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Meeting Customer Needs Abby Carere OUTdrive Podcast

Connecting Communities OUTdrive Episode 24 with Abby Carere In this episode of OUTdrive, Cliff visits with Abby Carere, Vice President of Sales and Marketing for Conexon. An accomplished professional with a breadth of knowledge and experience in communication technologies, Abby is passionate about connecting rural communities through partnerships with electric cooperatives. She leads the company’s…

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Building a Successful Business Rural America Rob Lamm OUTdrive

Planning, Thriving and Living OUTdrive Episode 23 with Rob Lamm In this episode of OUTdrive, Cliff visits with Rob Lamm, founder, President and CEO of LammTech, an innovative IT company. A spirited and dedicated businessman, Rob meets individual client needs through integrated information technology solutions, commitment and personal connections. Read more for key insights of…

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Opportunities of the Fall Season OUTdrive Solocast Cliff Callis

Connecting with Rural Audiences OUTdrive Episode 22 It’s fall and it’s a great time of year out here in rural America. The temperature is starting to cool off at night yet the days are still warm and sunny. The evenings are perfect for bonfires, cornhole games and sweatshirts. To many, the fall season is a…

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Crisis Communications & Audience Segmentation OUTdrive Mark Thomas

The Process of Strategy, Messaging & Creative OUTdrive Episode 21 with Mark Thomas In this episode of OUTdrive, Cliff visits with Mark Thomas, Director of Marketing and Communications for Area Cooperative Educational Services (ACES) in North Haven Connecticut. An accomplished marketing professional with a proven track record, Mark is passionate about crisis communications, staying on…

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Creating the Best Customer Experience Matt Boatright

Helping Others, Meeting Customer Needs and Adapting to Changes OUTdrive Episode 20 with Matt Boatright In this episode of OUTdrive, Cliff visits with Matt Boatright, an experienced financial advisor who serves as Sedalia/Pettis County Market President for Wood & Huston Bank. Matt’s dedication to serving customers compliments his strong work ethic and focus on personal…

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Power of Voice in Rural America Tom Brand

Reaching Audiences Through Radio OUTdrive Episode 19 with Tom Brand In this episode of OUTdrive, Cliff visits with Tom Brand, Executive Director for the National Association of Farm Broadcasting (NAFB). A lifelong lover of the rural American way of life and passionate about agriculture, Tom provides value to NAFB member stations and guides farm broadcasters…

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The Spirit of Connection Christine Tew

Communication and Relationships in Rural America OUTdrive Episode 18 with Christine Tew In this episode of OUTdrive, Cliff visits with Christine Tew, an experienced public relations expert currently serving as Director of Communications and Public Relations for the Missouri Soybean Association. Christine’s resume is impressive, and her personal dedication to the ag industry and helping…

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Wilson Toellner CPA Team OUTdrive

Integrating Core Values and New Technologies for Growth OUTdrive Episode 17 with the Wilson Toellner CPA Team In this episode of OUTdrive, Cliff visits with Ron Toellner, Alaina Gump and Adam Wolfe, partners of Wilson-Toellner CPA. Together, they lead a team of more than 40 individuals to provide traditional CPA firm services, as well as…

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Dan Cassidy Building a Strong Marketing Mix OUTdrive

Meeting Your Audience Where They Are OUTdrive Episode 16 with Dan Cassidy In this episode of OUTdrive, Cliff visits with Dan Cassidy, Chief Administrative Officer of the Missouri Farm Bureau Federation and Affiliated Companies. A passionate advocate for U.S. agricultural policy, Dan understands the importance of building a strong marketing mix, meeting your audience where…

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Digital Marketing in rural America Kyle Meek OUTdrive

Emerging Marketing Technologies OUTdrive Episode 15 with Kyle Meek In this episode of OUTdrive, Cliff visits with Kyle Meek, Digital Marketing Manager at Callis. Cliff and Kyle discuss emerging technologies and digital marketing methods including social media, SEO, data and automation and the future of Artificial Intelligence (AI). They also dive into the importance of…

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Building a Team for Success Lori Wightman OUTdrive podcast

Strategic Planning Through Scenario Planning OUTdrive Episode 14 with Lori Wightman In this episode of OUTdrive, Cliff visits with Lori Wightman, CEO of Bothwell Regional Health Center. A passionate leader and experienced healthcare provider, Lori understands the importance of hiring great people to build a strong team and the importance of strategic planning to achieve…

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Rural American Core Values Dr. Joanna Anderson

Understanding Your Community OUTdrive Episode 13 with Dr. Joanna Anderson In this episode of OUTdrive, Cliff visits with Dr. Joanna Anderson, President of State Fair Community College (SFCC). A passionate educator and lover of the rural American lifestyle, Dr. Anderson leads students and faculty to success in 14 counties in central Missouri. Read more for…

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Cycle of Service Kyle Herrick

Positioning Your Brand to be Top-of-Mind OUTdrive Episode 12 with Kyle Herrick In this episode of OUTdrive, Cliff visits with Kyle Herrick, president of Bryant Motors, an auto dealer in Sedalia, Missouri. A successful businessman and involved community member, Kyle is dedicated to serving customers with a positive attitude and attention to detail. Keep reading…

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Communicating Your Value Proposition Jessica Craig

The Importance of Reducing Risk and Building Relationships OUTdrive Episode 11 with Jessica Craig In this episode of OUTdrive, Cliff visits with Jessica Craig, Executive Director of Economic Development Sedalia-Pettis County. An involved community member and lover of the rural American way of life, Jessica leads the charge in creating new wealth in the community.…

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Identifying and Serving a Niche Drew McLellan

The Power of Content Marketing and What’s Next with AI, Artificial Intelligence OUTdrive Episode 10 with Drew McLellan In this episode of OUTdrive, Cliff visits with Drew McLellan, owner of Agency Management Institute (AMI) and McLellan Marketing Group (MMG). A friend and agency peer, Drew serves more than 250 small to midsize agencies, helping them…

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Staying the Course Solocast

Forward Progress Through Challenging Times OUTdrive Episode 9 Today is the primary election day throughout America. As we jump into our topic of Staying the Course, I want to encourage you to get out and vote. It’s our constitutional right and responsibility as citizens of the United States of America and our country needs your…

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Creative Differentiation Steve Ahrens

Digital Streaming TV and the Power of Video OUTdrive Episode 8 with Steve Ahrens In this episode of OUTdrive, Cliff has the opportunity to visit with Steve Ahrens, president and CEO of the Missouri Propane Gas Association (MPGA) and the Executive Director of the Missouri Propane Education and Research Council (MOPERC). As a client and…

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Engaging Rural America with the Unexpected Roy Huntington

The Importance of Communications and Personal Connections OUTdrive Episode 7 with Roy Huntington One of the key components of a successful business is relationships with customers and exceptional service to those customers. However, many companies struggle to find the best strategies to build relationships and develop brand loyalty with their customer base. New strategies continue…

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Trust but Confirm Kari Mergen

The Concept of Welcoming New Perspectives in a Marketing Environment OUTdrive Episode 6 with Kari Mergen As professionals, we are always looking for ways to build a stronger team to provide the best results possible. A strong leadership philosophy is vital to the success of a team and company. One example of a great leadership…

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