Getting the Most Out of Life

OUTdrive Episode 121 with Dr. Doug Kiburz

OUTdrive Episode 121 with Dr. Doug Kiburz Some people just know how to get the most out of life. You know the ones – who are always pursuing a new hobby or interest. They are involved in community boards and organizations. They are always in the know about the next big thing in town, most…

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Pursuing the Higher Good

OUTdrive episode 120 with Andrew Dawson

OUTdrive Episode 120 with Andrew Dawson Local governments address issues that have an impact on nearly everyone who lives, works or plays within city limits. If you look around rural communities, you’ll see that many public servants are our neighbors, co-workers, and local business owners. Unlike federal lawmakers, these individuals actually have skin in the…

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Brand, Customer, and Employee Loyalty

OUTdrive episode 119 with Kyle & Kelsey Weymuth

OUTdrive Episode 119 with Kyle and Kelsey Weymuth The long-term success of a business hinges on loyalty. Every day, companies are competing for brand loyalty, customer loyalty, and employee loyalty. This might be most evident in the car industry. Purchases are few and far between and a customer usually has their mind made up before…

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Celebrating 35 Years

Solocast Episode 118: Celebrating 35 Years

OUTdrive Episode 118 | SOLOCAST 2022 is a significant year for Callis & Associates – it’s our 35th Anniversary! Back in January, we started our #CallisTurns35 initiative on our digital and social channels. Every week for the first 35 weeks of 2022, we shared a lesson from each year Callis has been in business and…

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Simplifying SEO and Digital Marketing

OUTdrive Episode 117 with Rogelio Rodriguez

OUTdrive Episode 117 with Rogelio Rodriguez We know there can be a lot of complexity surrounding digital marketing, specifically within the topic of Search Engine Optimization. But, when you break it down, SEO can be simplified to crafting the most relevant and accurate answers to your consumer’s frequently asked questions. In this episode, agency owner…

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Consulting in Rural America

OUTdrive Episode 116 with Rebecca Mankin

OUTdrive Episode 116 with Rebecca Mankin CEO’s have a lot on their plate, and managing finances is a critical part of running a business. Many small to medium-size companies can’t justify a full-time CFO, meaning this responsibility often falls on the owner. But, there are financial support options for businesses that just need a little…

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Cultivating Consumer Relationships

OUTdrive Episode 115 with Stacy Dohle

OUTdrive Episode 115 with Stacy Dohle A visit to the Gerken Dairy Center is a tradition for many who attend the Missouri State Fair. Ice cream, milking demos, and, of course, the butter cow sculpture, are just a few of the great things you can find inside the dairy barn. But, it also serves a…

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Marketing Missouri Agriculture

OUTdrive Episode 114 with Taylor Tuttle

OUTdrive Episode 114 with Taylor Tuttle We believe some of the best agriculturists come from the state of Missouri; not just farmers and ranchers, but bee-keepers, winemakers, orchard owners, and many others, as well. The Missouri Grown program was established to share the stories and the farm-to-table experiences available to rural and urban communities statewide.…

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Access to Fiber Internet in Rural America

OUTdrive Episode 113 with Rick Lashley

OUTdrive Episode 113 with Rick Lashley Rural Americans and their operations are what keep the world running. Just like anyone else, these business owners, manufacturers and farmers need access to reliable internet, but many rural areas lack a reliable connection or wifi. GoNetspeed, a fiber internet provider formerly known as Otelco, is out to change…

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Find Your MO

OUTdrive Episode 112 with Stephen Foutes

OUTdrive Episode 112 with Stephen Foutes Under the umbrella of the Department of Economic Development, the Missouri Division of Tourism oversees the state’s marketing effort to attract visitors to Missouri. And those efforts are pretty important, considering they produce a 13.5 billion-dollar impact. As the Director of Tourism and a lifelong Missourian, Stephen Foutes quite…

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Serving Rural American Communities

OUTdrive Episode 111 with Blake Mills & David Swearingen

OUTdrive Episode 111 with Blake Mills and David Swearingen We are coming up on the best 11 days of the year – the Missouri State Fair. One of our favorite parts of the Fair is interacting with the partners and sponsors who make it all possible. Today, I’m joined by Family Center Farm and Home…

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Seeing the Whole Picture

OUTdrive Episode 110 with Megan Hartman

OUTdrive Episode 110 with Megan Hartman What makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client’s business as a whole, see…

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Be Committed to Marketing

SOLOCAST | Episode 109

OUTdrive Episode 109 | SOLOCAST Getting into business is easy, but it’s just as easy to go out. I’m always amazed at businesses that you’ve never heard of that run a massive advertising campaign to tell the market they’re going out of business. Why didn’t they spend some of those advertising dollars before now? Business…

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Paws with a Purpose

OUTdrive Episode 108: Paws with a Purpose

OUTdrive Episode 108 with Kyle Cory-Yaeggi and Laura Erganian They say a dog is a man’s best friend, but for some individuals, their dog is a lifeline. Right here in rural America, we are privileged to have a nationally recognized organization and facility dedicated to raising, training, and placing service dogs with people in need.…

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Defining Actionable Data

OUTdrive Episode 107 with JJ Reynolds

OUTdrive Episode 107 with JJ Reynolds In today’s world, you can get data on just about anything. This leads to many businesses drowning in reports of thousands of rows of numbers. At Callis, we like to say that “data without action is just trivia,” meaning that unless you can do something with it, it’s just…

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Marketing Real Estate in Rural America

OUTdrive Episode 106

Episode 106 with Dave and Ryan Wiedeman In rural America, we do business with people we know, like and trust, especially with major purchases or services. Buying a home is typically one of the largest investments a person will make in their lifetime and it helps to know someone to be by your side throughout…

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Creating a Big, Bold Brand

OUTdrive Episode 105 with Karley Cunningham

OUTdrive Episode 105 with Karley Cunningham When it comes to “branding,” there is a lot of ambiguity. What is a brand? Can you measure how a brand works? How do you use it as part of a marketing plan? This is where our guest Karley Cunningham, a branding strategist and “Big Thinker,” comes into play.…

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The Value of Continual Learning

OUTdrive Episode 104: The Value of Continual Learning

OUTdrive Episode 104 | SOLOCAST In honor of Memorial Day and the extra-long weekend, I wanted to share a bite-sized podcast with some practical business advice. At Callis we place an emphasis on education and professional development. One of the ways we do that is through our involvement with Agency Management Institute and by being…

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Bringing Broadway to the Backwoods

OUTdrive Episode 103 with Quin Gresham

OUTdrive Episode 103 with Quin Gresham Arrow Rock is a village in central Missouri with a total population of 37. And, each year, more than 33,000 patrons travel to this community to enjoy Broadway-caliber productions at the Lyceum Theatre. Celebrating its 61st season in 2022, the Lyceum is one of Missouri’s oldest professional regional theatres.…

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Using Multichannel Marketing

OUTdrive episode 102 with Aric Bremer

OUTdrive Episode 102 with Aric Bremer While it may seem like the world of advertising is all headed toward the Metaverse, there is still value in traditional marketing. Radio, television, and newspaper, combined with digital components, can make an impact. In this episode of OUTdrive, I sit down with Aric Bremer to discuss how businesses…

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