Using Multichannel Marketing

OUTdrive episode 102 with Aric Bremer

OUTdrive Episode 102 with Aric Bremer While it may seem like the world of advertising is all headed toward the Metaverse, there is still value in traditional marketing. Radio, television, and newspaper, combined with digital components, can make an impact. In this episode of OUTdrive, I sit down with Aric Bremer to discuss how businesses…

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Building Character

OUTdrive Episode 101 with Gary Wheeler

OUTdrive Episode 101 with Gary Wheeler To put it simply, the rural American lifestyle builds character. The people raised in rural America are often the ones who go on to feed, lead, and serve our country. Today’s guest, Missouri Soy’s CEO Gary Wheeler, has done all three. In his role, he continues to spearhead legislation…

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Marketing, Business, and Life Lessons

OUTdrive Episode 100: Marketing, Business, and Life Lessons

OUTdrive Episode 100 with Cliff Callis Happy 100th Episode! We’re celebrating the big 1-0-0 with a very special episode of OUTdrive. This week, we’re turning the mic around to interview our host, the founder and CEO of Callis, Cliff Callis. In this episode, we take an in-depth look at Cliff’s story, the origins of Callis,…

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The Story of a Local Legend

OUTdrive Episode 99 with John Kehde

OUTdrive Episode 99 with John Kehde Small business owners have an inherent responsibility to be active and invested in their community. That’s especially true for OUTdrive guest John Kehde, who took his passion and civic duty to the highest commitment, serving and eventually leading the local government for the city of Sedalia. In this episode,…

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Celebrating the History of Family Farming

OUTdrive Episode 98: Celebrating the History of Family Farming

OUTdrive Episode 98 with Bonita & Taylor Riley Now more than ever, people are invested in where their food comes from. Those who frequent local farmers’ markets have the luxury of knowing exactly where their food is grown and how it’s raised, and they have a chance to connect with the people who produce it.…

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Consistent and Quality Branding

OUTdrive Episode 97 with Brooklyn and Larry White

OUTdrive Episode 97 with Brooklyn & Larry White There is no shortage of beef producers in Central Missouri, but Brook and Larry White of White Angus Ranch are doing things a little different: raising grass-finished beef. Unlike “grass-fed” beef, “grass-finished” means corn and grain are never part of the animal’s diet, resulting in a leaner…

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Supporting Local Farmers’ Markets

Episode 96 with Bev Rollings, Brenda Raetz, and Matt and Kim Tennill

OUTdrive Episode 96 with Bev Rollings, Brenda Raetz, and Matt and Kim Tennill Did you know that the produce in grocery stores travels an average of 1,500 miles before it ends up on your plate? Furthermore, the USDA estimates that on average, a farmer only earns 17.4 cents for every dollar spent on a food…

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Providing Quality Health Care

OUTdrive Episode 95 with Dr. Stuart Braverman

OUTdrive Episode 95 with Dr. Stuart Braverman Access to quality health care is at the core of a healthy community. Rural area hospitals play a vital role in attracting new families and businesses to small and mid-size cities. Sedalia, Missouri is home to a number of care facilities, including the community-owned Bothwell Regional Health Center.…

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Driving Tourism to Trail Towns

OUTdrive Episode 94 with Kim Henderson

OUTdrive Episode 94 with Kim Henderson The Katy Trail State Park is the longest developed rail-trail in the country, spanning 240 miles between Clinton and Machens with 26 trailheads and four fully restored railroad depots along the way. Whether you are a bicyclist, walker, equestrian, nature lover or history buff, the trail offers opportunities for…

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The Path Less Traveled

OUTdrive Episode 93 with Rob Hughes

OUTdrive Episode 93 with Rob Hughes Some of us chose our own paths in life. For others, the path is chosen for us. And if you’re Rob Hughes, the senior minister at Broadway Church in Sedalia, Missouri, the path will call you to ministry after years of working in a completely unrelated career field. In…

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Pursuing Opportunities

OUTdrive Episode 92 with Cesar Marin

OUTdrive Episode 92 with Cesar Marin Community is defined as “a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.” A strong sense of community is part of what makes rural America a great place to live, work and raise a family. In this episode of OUTdrive, our guest…

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Propane: Resilient & Clean Energy

OUTdrive Episode 91 with Joe Calhoun

OUTdrive Episode 91 with Joe Calhoun Alternative energy solutions are a major point of discussion these days. One solution that is often overlooked is propane. Propane is being used across all industries to meet the need for a resilient, cleaner, greener energy solution, and the need for remote power where it isn’t readily available. In…

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Buying, Building, & Developing Real Estate

OUTdrive Episode 90 with Russell Childers

OUTdrive Episode 90 with Russell Childers Entrepreneurship has evolved over the years, but one thing is for certain, the American Dream is still alive and well for those who are willing to work for it. In this episode of OUTdrive, I sit down with business owner Russell Childers to learn more about what it takes…

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Speaking to Your Audience

OUTdrive Episode 89 with Ben Frederickson

OUTdrive Episode 89 with Ben Frederickson Sports columnist Ben Frederickson returns to OUTdrive to chat about all things sports and writing. Ben shares his hot takes on Mizzou Basketball, the possible outcomes of the MLB lockout, and the Blue’s chances at another playoff run. We also dive a little deeper into storytelling, such as creating…

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Marketing the Lake of the Ozarks

OUTdrive Episode 88 with Eric Homan

OUTdrive Episode 88 with Eric Homan The Lake of the Ozarks flew under the radar for many years, and was considered a hidden gem for those that knew about it. That was until May 2020, when viral videos during the pandemic made headlines and popularity of the Netflix series “Ozark” brought attention from around the…

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The Benefit of Community Programs

OUTdrive Episode: 87 with Gary Beckman

OUTdrive Episode 87 with Gary Beckman It’s often said “it takes a village” to raise a child, and our guest in this episode of OUTdrive believes that to be true. Gary Beckman is the Executive Director of the Boys and Girls Club of West Central Missouri. He outlines the importance of programs and activities available…

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Producing a Podcast

OUTdrive Episode 86 Producing a Podcast

OUTdrive Episode 86 | SOLOCAST Have you ever wondered what goes into producing a podcast? In this episode of OUTdrive, I break down the production cycle of our podcast from week to week. And, I answer the most frequently asked questions about our podcast, such as cost, technology and equipment needs, and ROI. After producing…

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Creating Content | Podcasts, Social Media and More

OUTdrive Episode 85 with Ivy Reynolds

OUTdrive Episode 85 with Ivy Reynolds When it comes to creating content, the sports world is blazing the trail. High-quality videos and graphics on social media are a huge part of a program’s communication and marketing strategy, and other industries should be taking note. In this episode of OUTdrive, I chat with Callis account executive…

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Soybeans are an Economic Driver

OUTdrive Episode 84 with Casey Wasser

OUTdrive Episode 84 with Casey Wasser The Missouri Department of Agriculture announced the results of an economic contribution study that showed a contribution of nearly $94 billion to the economy and more than one in every 10 jobs is supported by agriculture. Crop production, which includes grains and oil seeds, ranked first in value of…

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Meeting the Demand for Pet Care in America

OUTdrive Episode 83 with Collin Funkhouser

OUTdrive Episode 83 with Collin Funkhouser An ASPCA survey revealed that nearly 23 million Americans welcomed a pet during the height of the pandemic in 2020 – aptly referred to as “pandemic puppies.” And, according to a study by the American Veterinary Medical Association, a majority (75%-85%) of pet owners think of their pets as…

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