Access to Fiber Internet in Rural America

OUTdrive Episode 113 with Rick Lashley

OUTdrive Episode 113 with Rick Lashley Rural Americans and their operations are what keep the world running. Just like anyone else, these business owners, manufacturers and farmers need access to reliable internet, but many rural areas lack a reliable connection or wifi. GoNetspeed, a fiber internet provider formerly known as Otelco, is out to change…

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Find Your MO

OUTdrive Episode 112 with Stephen Foutes

OUTdrive Episode 112 with Stephen Foutes Under the umbrella of the Department of Economic Development, the Missouri Division of Tourism oversees the state’s marketing effort to attract visitors to Missouri. And those efforts are pretty important, considering they produce a 13.5 billion-dollar impact. As the Director of Tourism and a lifelong Missourian, Stephen Foutes quite…

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Serving Rural American Communities

OUTdrive Episode 111 with Blake Mills & David Swearingen

OUTdrive Episode 111 with Blake Mills and David Swearingen We are coming up on the best 11 days of the year – the Missouri State Fair. One of our favorite parts of the Fair is interacting with the partners and sponsors who make it all possible. Today, I’m joined by Family Center Farm and Home…

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Seeing the Whole Picture

OUTdrive Episode 110 with Megan Hartman

OUTdrive Episode 110 with Megan Hartman What makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client’s business as a whole, see…

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Be Committed to Marketing

SOLOCAST | Episode 109

OUTdrive Episode 109 | SOLOCAST Getting into business is easy, but it’s just as easy to go out. I’m always amazed at businesses that you’ve never heard of that run a massive advertising campaign to tell the market they’re going out of business. Why didn’t they spend some of those advertising dollars before now? Business…

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Paws with a Purpose

OUTdrive Episode 108: Paws with a Purpose

OUTdrive Episode 108 with Kyle Cory-Yaeggi and Laura Erganian They say a dog is a man’s best friend, but for some individuals, their dog is a lifeline. Right here in rural America, we are privileged to have a nationally recognized organization and facility dedicated to raising, training, and placing service dogs with people in need.…

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Defining Actionable Data

OUTdrive Episode 107 with JJ Reynolds

OUTdrive Episode 107 with JJ Reynolds In today’s world, you can get data on just about anything. This leads to many businesses drowning in reports of thousands of rows of numbers. At Callis, we like to say that “data without action is just trivia,” meaning that unless you can do something with it, it’s just…

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Marketing Real Estate in Rural America

OUTdrive Episode 106

Episode 106 with Dave and Ryan Wiedeman In rural America, we do business with people we know, like and trust, especially with major purchases or services. Buying a home is typically one of the largest investments a person will make in their lifetime and it helps to know someone to be by your side throughout…

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Creating a Big, Bold Brand

OUTdrive Episode 105 with Karley Cunningham

OUTdrive Episode 105 with Karley Cunningham When it comes to “branding,” there is a lot of ambiguity. What is a brand? Can you measure how a brand works? How do you use it as part of a marketing plan? This is where our guest Karley Cunningham, a branding strategist and “Big Thinker,” comes into play.…

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The Value of Continual Learning

OUTdrive Episode 104: The Value of Continual Learning

OUTdrive Episode 104 | SOLOCAST In honor of Memorial Day and the extra-long weekend, I wanted to share a bite-sized podcast with some practical business advice. At Callis we place an emphasis on education and professional development. One of the ways we do that is through our involvement with Agency Management Institute and by being…

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Bringing Broadway to the Backwoods

OUTdrive Episode 103 with Quin Gresham

OUTdrive Episode 103 with Quin Gresham Arrow Rock is a village in central Missouri with a total population of 37. And, each year, more than 33,000 patrons travel to this community to enjoy Broadway-caliber productions at the Lyceum Theatre. Celebrating its 61st season in 2022, the Lyceum is one of Missouri’s oldest professional regional theatres.…

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Using Multichannel Marketing

OUTdrive episode 102 with Aric Bremer

OUTdrive Episode 102 with Aric Bremer While it may seem like the world of advertising is all headed toward the Metaverse, there is still value in traditional marketing. Radio, television, and newspaper, combined with digital components, can make an impact. In this episode of OUTdrive, I sit down with Aric Bremer to discuss how businesses…

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Building Character

OUTdrive Episode 101 with Gary Wheeler

OUTdrive Episode 101 with Gary Wheeler To put it simply, the rural American lifestyle builds character. The people raised in rural America are often the ones who go on to feed, lead, and serve our country. Today’s guest, Missouri Soy’s CEO Gary Wheeler, has done all three. In his role, he continues to spearhead legislation…

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Marketing, Business, and Life Lessons

OUTdrive Episode 100: Marketing, Business, and Life Lessons

OUTdrive Episode 100 with Cliff Callis Happy 100th Episode! We’re celebrating the big 1-0-0 with a very special episode of OUTdrive. This week, we’re turning the mic around to interview our host, the founder and CEO of Callis, Cliff Callis. In this episode, we take an in-depth look at Cliff’s story, the origins of Callis,…

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The Story of a Local Legend

OUTdrive Episode 99 with John Kehde

OUTdrive Episode 99 with John Kehde Small business owners have an inherent responsibility to be active and invested in their community. That’s especially true for OUTdrive guest John Kehde, who took his passion and civic duty to the highest commitment, serving and eventually leading the local government for the city of Sedalia. In this episode,…

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Celebrating the History of Family Farming

OUTdrive Episode 98: Celebrating the History of Family Farming

OUTdrive Episode 98 with Bonita & Taylor Riley Now more than ever, people are invested in where their food comes from. Those who frequent local farmers’ markets have the luxury of knowing exactly where their food is grown and how it’s raised, and they have a chance to connect with the people who produce it.…

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Consistent and Quality Branding

OUTdrive Episode 97 with Brooklyn and Larry White

OUTdrive Episode 97 with Brooklyn & Larry White There is no shortage of beef producers in Central Missouri, but Brook and Larry White of White Angus Ranch are doing things a little different: raising grass-finished beef. Unlike “grass-fed” beef, “grass-finished” means corn and grain are never part of the animal’s diet, resulting in a leaner…

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Supporting Local Farmers’ Markets

Episode 96 with Bev Rollings, Brenda Raetz, and Matt and Kim Tennill

OUTdrive Episode 96 with Bev Rollings, Brenda Raetz, and Matt and Kim Tennill Did you know that the produce in grocery stores travels an average of 1,500 miles before it ends up on your plate? Furthermore, the USDA estimates that on average, a farmer only earns 17.4 cents for every dollar spent on a food…

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Providing Quality Health Care

OUTdrive Episode 95 with Dr. Stuart Braverman

OUTdrive Episode 95 with Dr. Stuart Braverman Access to quality health care is at the core of a healthy community. Rural area hospitals play a vital role in attracting new families and businesses to small and mid-size cities. Sedalia, Missouri is home to a number of care facilities, including the community-owned Bothwell Regional Health Center.…

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Driving Tourism to Trail Towns

OUTdrive Episode 94 with Kim Henderson

OUTdrive Episode 94 with Kim Henderson The Katy Trail State Park is the longest developed rail-trail in the country, spanning 240 miles between Clinton and Machens with 26 trailheads and four fully restored railroad depots along the way. Whether you are a bicyclist, walker, equestrian, nature lover or history buff, the trail offers opportunities for…

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