Multi-Media Marketing in Rural America

OUTdrive episode 47. Multi media marketing in rural America, with Jeff Moore and Cliff Callis

OUTdrive Episode 47 with Jeff Moore In this episode of OUTdrive, Cliff visits with Jeff Moore about multi-media marketing in rural America. Jeff is strategic sales director at Farm Progress, one of America’s most trusted sources for agricultural news and resources. He is passionate about building relationships with others and works with clients across the…

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Lifestyle Marketing in Rural America

OUTdrive episode 46: Lifestyle Marketing in Rural America with Shawn Wozniak

OUTdrive Episode 46 with Shawn Wozniak In this episode of OUTdrive, Cliff visits with Shawn Wozniak about lifestyle marketing in rural America. Shawn is MEC Outdoors manager at Mayville Engineering Company and is passionate about the outdoors and living the rural lifestyle. He understands the MEC Outdoors customer because he is one himself and he…

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Blending New Tech with Rural American Integrity

OUTdrive episode 45: Blending New Tech with Rural American Integrity, with Steven Burger

OUTdrive Episode 45 with Steven Burger In this episode of OUTdrive, Cliff Callis visits with Steven Burger, president and the third-generation owner to operate Burgers’ Smokehouse. Steven’s family laid a strong foundation and he continues to build upon it while remaining true to the company’s history and values. Burgers’ Smokehouse success is powered by generations…

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You Never Know | Managing the Sales Funnel and Strategic Planning

OUTdrive episode 44 You Never Know solocast

Recognizing Opportunities and Nurturing Relationships OUTdrive Episode 44: Solocast with Cliff Callis Not too long ago, in Super Bowl LV, Tampa Bay totally dominated our favorite, the KC Chiefs. All season, KC had found a way to win as the Buccaneers slowly built up a really strong team. Coming into the game, I was feeling…

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Celebrating the Past, Present and Future

Celebrating the Past, Present and Future. OUTdrive episode 43 with Michael Sweeney

Shared “Somethingness” and Common Bonds That Bring Us Together OUTdrive Episode 43 with Michael Sweeney In this episode of OUTdrive, Cliff visits with Michael Sweeney, Missouri State Bicentennial Coordinator for The State Historical Society of Missouri (SHSMO). In his role, Michael works with the Missouri Bicentennial Commission and a variety of state organizations and agencies…

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Engaging Audiences Through Experiences

OUTdrive episode 42. Engaging Audiences Through Experiences with Thomas MacAulay

Engagement Strategies for Rural America OUTdrive Episode 42 with Thomas MacAulay In this episode of OUTdrive, Cliff visits with Thomas MacAulay, Executive Director and CEO of Professional Outdoor Media Association (POMA). An experienced marketing professional, Thomas is passionate about continuous growth to deliver excellent results for his organization and his industry. Keep reading for more…

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Sharing the Stories of Rural America

OUTdrive Episode 41 Sharing the Stories of Rural America with Andrew McCrea and Cliff Callis

Turning the Ordinary into the Extraordinary OUTdrive Episode 41 with Andrew McCrea In this episode of OUTdrive, Cliff Callis visits with Dr. Andrew McCrea, creator of the daily radio program “The American Countryside,” which is heard on over 100 radio stations and satellite nationwide. Andrew’s TV broadcasts are seen on weekends on RFD-TV. “The American…

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Rodeo and Rural American Values

Rodeo and Rural American Values Chris Pyle OUTdrive episode 40

Rural America Communications Strategies OUTdrive Episode 40 with Chris Pyle In this episode of OUTdrive, Cliff visits with Chris Pyle, an assistant superintendent with the Sedalia, Missouri 200 school district, a rancher and rodeo announcer. Whether it is making a difference in students’ lives through education or announcing at a national rodeo, Chris is a…

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Educating Audiences Through Entertaining Content

Educating Audiences Through Entertaining Content Caroline Sicht of The Farm Story OUTdrive podcast

Sharing Stories from the Farm with the World OUTdrive Episode 39 with Caroline Sicht In this episode of OUTdrive, Cliff visits with Caroline Sicht, founder and owner of The Farm Story. Caroline grew up on her family beef farm and has made it her life’s passion to share her love for and knowledge of agriculture…

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Life and Work in Rural America

Life and Work in Rural America John Simmons Podcast

Growth & Collaboration with a Common-Sense Approach OUTdrive Episode 38 with John Simmons In this episode of OUTdrive, Cliff visits with John Simmons, Community Development Director for the city of Sedalia, Missouri. John is passionate about his city, and he and his team are instrumental in creating a pro-business environment to recruit new businesses and…

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The Art of Storytelling

The Art of Storytelling Dana Kelchner OUTdrive

Engaging Rural America Through Story OUTdrive Episode 37 with Dana Kelchner In this episode of OUTdrive, Cliff visits with Dana Kelchner, Account Supervisor at Callis. Dana plays a leading role in strategy, creative and content development at the agency and oversees services and projects to ensure the effective communication of brand stories for clients. They…

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Fueling Rural America

Fueling Rural America OUTdrive Episode 36 with James Greer

Blending Old School Values with New Tech OUTdrive Episode 36 with James Greer In this episode of OUTdrive, Cliff visits with James Greer, Senior Vice President of Supply and Transportation for MFA Oil Company. James has a longstanding history in the oil and gas industry and remains passionate about fueling America. His experience and commitment…

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Artificial Intelligence (AI): A New Way of Business

Artificial Intelligence (AI): A New Way of Doing Business Aric Snyder Jr. OUTdrive Episode 35

Using Technology for Business Growth OUTdrive Episode 35 with Aric Snyder Jr. In this episode of OUTdrive, Cliff visits with Aric Snyder Jr., President and CEO of Inter-State Studio and Publishing Co., the nation’s largest family-owned school portrait company. Aric is passionate about utilizing new technologies and strategies to lead the company into the future…

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Meeting the Needs of the Marketplace

Meeting the Needs of the Marketplace Paul Dick OUTdrive episode 34

Process Improvements & Workforce Development in Rural America OUTdrive Episode 34 with Paul Dick In this episode of OUTdrive, Cliff visits with Paul Dick, Operations Leader of Industrial Technologies & Services (ITS) Americas at Ingersoll Rand. Paul is passionate about meeting the needs of the marketplace by partnering with businesses, communities and colleagues to achieve…

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Telling Compelling Stories

Telling Compelling Stories Ben Frederickson OUTdrive

Strategic Content in Rural America OUTdrive Episode 33 with Ben Frederickson In this episode of OUTdrive, Cliff visits with Ben Frederickson, a sports columnist for the St. Louis Post-Dispatch. Better known by readers as BenFred, Ben shares his passion for sports through stories that capture and engage readers and listeners across a variety of platforms.…

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Value-Added Marketing Solutions

Value-Added Marketing Solutions Patti DeWalt OUTdrive

Digital Marketing and Advertising Strategies OUTdrive Episode 32 with Patti DeWalt In this episode of OUTdrive, Cliff visits with Patti DeWalt, Director of Marketing at Butler Manufacturing. Patti leverages her extensive experience to develop and guide the brand’s marketing strategy to cultivate lasting partnerships with Butler builders, retain current customers and grow market share. Read…

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Live Streaming Content and Online Experiences

Live Streaming Content and Online Experiences

Reaching Audiences Where They Are OUTdrive Episode 31 with Chad McMullin In this episode of OUTdrive, Cliff visits with Chad McMullin, Senior Minister at First Christian Church of Sedalia, Missouri. Passionate about ministry, church leadership and his community, Chad understands the importance of personalized communications to reach audiences and build relationships. Read more on their…

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Bridging the Gap Between Rural and Urban America

Bridging the Gap Between Urban and Rural America Davin Althoff

The Public Perception of Agriculture OUTdrive Episode 30 with Davin Althoff In this episode of OUTdrive, Cliff visits with Davin Althoff, Division Director Agriculture Business Development at the Missouri Department of Agriculture. A lifelong farmer and experienced marketer and manager, Davin is driven by the passion to provide opportunities for Missouri farmers and agribusinesses. Read…

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Behavioral Targeting and Personalization

Behavioral Targeting and Personalization Pat Burke OUTdrive

Driving Sales Through Marketing Resources and the Power of Humility OUTdrive Episode 29 with Pat Burke In this episode of OUTdrive, Cliff visits with Pat Burke, Marketing and Communications Manager at Gavilon Group, LLC, who is passionate about connecting agricultural producers to the global economy to deliver exceptional results. Read more for their thoughts on…

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Understanding the Rural American Mindset

Understanding the Rural American Mindset Tim Barnes OUTdrive

Accountability, Preparation and Dedication OUTdrive Episode 28 with Tim Barnes In this episode of OUTdrive, Cliff visits with Tim Barnes, a former NFL player who returned to his roots to live, work and play in rural Missouri. A great example of a hardworking and dedicated small town guy, Tim lived out the childhood dreams of…

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