Lesson 2 – Trust Me

Lesson 2 - Trust Me

Back in 1988, there were some folks who thought Cliff was crazy and that he would never make it in the advertising agency biz in such a small, rural market. There were people he had to convince so he would ask them to trust him. He used the word so frequently that our employees at…

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Soybeans are an Economic Driver

OUTdrive Episode 84 with Casey Wasser

OUTdrive Episode 84 with Casey Wasser The Missouri Department of Agriculture announced the results of an economic contribution study that showed a contribution of nearly $94 billion to the economy and more than one in every 10 jobs is supported by agriculture. Crop production, which includes grains and oil seeds, ranked first in value of…

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Lesson 1 – Listen

Lesson 1 - Listen

As we reflect on our first year in business, way back in 1987, we are reminded of how important it is to listen…to your head, your heart and your gut. When Cliff founded the agency, his mind told him there was nobody else doing what he set out to do. His heart confirmed that he…

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Meeting the Demand for Pet Care in America

OUTdrive Episode 83 with Collin Funkhouser

OUTdrive Episode 83 with Collin Funkhouser An ASPCA survey revealed that nearly 23 million Americans welcomed a pet during the height of the pandemic in 2020 – aptly referred to as “pandemic puppies.” And, according to a study by the American Veterinary Medical Association, a majority (75%-85%) of pet owners think of their pets as…

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Callis Turns 35

Celebrating Callis Turns 35

This year marks the 35th anniversary of the founding of Callis & Associates. To celebrate this milestone, we are launching the #CallisTurns35 campaign across our digital and social platforms. Every week for the next 35 weeks, we will post a lesson from each year Callis has been in business and spotlight a client or project…

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Year In Review

OUTdrive Episode 82: Year in Review

OUTdrive Episode 82 | Solocast We are just a few short days away from turning the page to 2022. We’ve had another great year here at Callis in large part because our clients saw success and growth. In this episode of OUTdrive, I’m taking a drive down the 2021 memory lane. We had a number…

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Automotive Insights | From Motown to Rural America

OUTdrive Episode 81 with Karl Kramer

OUTdrive Episode 81 with Karl Kramer Often referred to as The Automotive Capital of the World and Motor City (Motown), Detroit, Michigan is home to General Motors (GM) headquarters. GM led global annual vehicle sales for 77 consecutive years from 1931 through 2007, and is still among the world’s largest automakers by vehicle unit sales.…

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Changes in Social Shopping

Individuals use social media for a variety of reasons, but its influence extends beyond the screen into everyday life. It is a source of information and it influences people’s opinions, behaviors and purchases.1 One of the fastest-growing uses of social media is social shopping. Platforms continue to expand into e-commerce and introduce new features for…

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The Impact and Sustainability of Missouri Pork

OUTdrive Episode 80 with Don Nikodim

OUTdrive Episode 80 with Don Nikodim Missouri’s pig farmers really know how to bring home the bacon – literally. According to the Missouri Department of Agriculture, in 2016, agriculture, forestry and related industries contributed $88.4 billion of the state’s economy. Pork production alone had about a $1 billion impact on Missouri’s bottom line. For this…

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Getting Started

OUTdrive Episode 79 with Jack Kempton

OUTdrive Episode 79 with Jack Kempton Everyone starts somewhere. For those who are well into their career, that statement might take you back to your humble beginnings. For those taking the first steps in their career, like our guest in this episode, they are right in the middle of that somewhere. In this episode of…

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A Season of Gratitude

OUTdrive Episode 78: A Season of Gratitude

OUTdrive Episode 78 | SOLOCAST Every year, Thanksgiving is a time to express our gratitude and count our blessings. This year, it has been extra special as people gather once again and families reunite after spending previous holidays apart. In this episode of OUTdrive, I take a break from our typical podcast conversations to give…

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Affordable Education in Rural America

OUTdrive Episode 77 with Joe Gilgour

OUTdrive Episode 77 with Joe Gilgour For many in rural America, a college degree seems unattainable due to the cost. According to a 2021 report by U.S. News, the national average student loan debt is currently $30,000. But, higher education doesn’t have to mean a higher price tag. In this episode of OUTdrive, I sit…

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Finding Your Niche in the Market

OUTdrive Episode 76 with Brendan Hurley

OUTdrive Episode 76 with Brendan Hurley In today’s marketplace, it pays to specialize. Customers aren’t as much looking for generalists; they want specialists to fit their needs, especially when it comes to insurance, retirement and benefits packages. In this episode of OUTdrive, I sit down with Brendan Hurley, who has found his stride in the…

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Why is it Important to Keep Your Website Updated?

Benefits of Website Updates

For businesses out here in rural America, a strong digital presence is vital for connecting with local and non-local customers. With almost two billion websites in the world, chances are your company has its own website that connects your audience to your brand. Your website is one of the first places people go when seeking…

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Innovation in the Midwest

OUTdrive Episode 75 with Jason Robertson

OUTdrive Episode 75 with Jason Robertson It used to be that you had to move to New York or Los Angeles to pursue a career in a forward-thinking industry. In 2021, that’s no longer the case, as innovation is happening all across the Midwest. In this episode of OUTdrive, I visit with long-time acquaintance Jason…

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Fundraising With Passion and Precision

OUTdrive Episode 74 with Karin Cox

OUTdrive Episode 74 with Karin Cox The idea of fundraising has often been reduced to door-to-door sales of cookies and coupon books. But for non-profit organizations, raising funds is crucial to providing community services and requires gifts larger than the cost of a popcorn tin. In this episode of OUTdrive, I sat down with Karin…

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Business is About People

OUTdrive Episode 73 with Bob Wolf

OUTdrive Episode 73 with Bob Wolf “Business is not about business, it’s about people.” Those of us who have stayed loyal to a company based on their customer service know this to be true. In this episode of OUTdrive, I reconnect with an old friend and former business partner Bob Wolf to discuss building trusting…

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Shop Talk | Agencies, Brands & the Digital Front

Bold: OUTdrive Episode 72 with Randy Herbertson

OUTdrive Episode 72 with Randy Herbertson As America moves toward a post-pandemic world, hybrid workplaces, Zoom meetings, and social selling are here to stay. Whether you have embraced the transition to a more digital mindset or not, your customers have, and your brand needs to meet them where they are. For this episode of OUTdrive,…

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Supporting Life Without Limitations

OUTdrive Episode 71 with David Kramer

OUTdrive Episode 71 with David Kramer From a young age, we are taught that there are “no limits” to what we can accomplish. For individuals with disabilities, those mantras would be difficult to believe, much less accomplish, without the proper resources from Center for Human Services. CHS provides exceptional services and support for nearly 5,000…

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What #FacebookDown Means for Your Content Marketing

What Facebook Being Down Means

Last week, Facebook and other connected apps including Instagram and WhatsApp were down for nearly a day. In fact, many users were left wondering if the platform was gone for good given the recent news coverage surrounding them. Although it’s surprising and frustrating when you can’t access frequently used apps, this isn’t the first time…

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