positivity and inspirational word cloud

The COVID-19 situation has certainly changed life as we know it. Things are going to be different for a while, especially for the immediate future. As folks are social distancing, working remotely and settling in to a new normal, the question of “What should we be saying in our marketing messaging?” naturally presents itself. In…

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Covid-19 Image

The last few weeks have been crazy to say the least with the COVID-19 pandemic. The uncertainty revolving around the situation has disrupted our normal way of life. Our thoughts and prayers go out to our leaders, our healthcare workers and all those directly impacted by the coronavirus as we navigate through this challenging time.…

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How about those Chiefs!!! Super Bowl LIV was very special for Missouri. Our Kansas City Chiefs made an amazing comeback to beat the San Francisco 49ers and bring the Lombardi Trophy home to Kansas City. Super Bowl LIV was fun to watch, and featured some great ads. In this special edition of OUTthink, we’ll share…

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Artificial Intelligence in Marketing

Artificial Intelligence, or AI, is the process of utilizing data to generate insights to improve performance and efficiency. The marketing industry is in the early stages of adopting AI, but it is poised to have a huge impact on marketing in the coming years. To give you an idea of just how big of an…

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farmer holding a phone

At Callis, we’re proponents of research. For over 30 years, we’ve used research to build out and execute strategic marketing programs that deliver results for our clients, helping them build their brands and grow their businesses. To help you better understand the rural American consumer, we’ve compiled some compelling market research applicable to the rural…

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farmer-at-computer

Approximately one fifth of our Nation’s population lives in what’s commonly considered rural America. Some of these people making up this portion of our country live in rural areas and communities, spanning from the east coast to the west, and from our northern and southern borders. Some even live and work in areas outside of…

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woman in car in rural America

Rural America is more than just a place. It’s a mindset and a way of life and it’s different than any other place in the world. In spite of some misconceptions, rural America is not defined by endless rows of corn, bean and wheat fields and dead-end roads. It is defined by the people. People…

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YouTube Advertising on a TV

YouTube is a large and fast-growing website. It is the second most visited website in the world, outscored only by its parent company, Google. YouTube’s large reach and popularity make it a prime venue for advertising. This guide will give you the basics on YouTube advertising and why it might be right for your business.…

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neon trade show sign at event

There are many different ways to leverage an event. You may choose to host an event, sponsor an event, or participate in some way as yourself or representing your business. In any capacity, utilizing event-based marketing strategies can help you generate leads, engage with current and potential customers, build your brand recognition, learn new practices,…

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agile man doing handstand outdoors

There is no doubt about it, we live in a fast-paced world. Trying to get, and keep, the attention of potential customers and clients can seem like an uphill battle. What worked yesterday may seem like it’s not working today and what worked today may not work tomorrow. In some cases, you need to change…

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Rural American Mail Box

You open your mailbox and see a postcard with your name on it. No, it’s not your favorite aunt sending warm wishes from Las Vegas, it’s a promotion from a local grocery store that you frequent. Chances are, you aren’t too disappointed to hear from your grocer instead of your aunt. If you are like…

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Callis Content Matrix

In this series, we’re looking at the types of content most effectively used at various stages in the sales cycle. Our first two posts discussed entertaining content – designed to capture a new audience’s interest in a product. Today, we’ll look at a type of emotional content geared toward people who are further along in…

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smartphone at sunset

Hear this: shoppers turn to mobile first, yet most marketers still construct their messages with a desktop first approach, and later port it to mobile. It’s understandable.  Mobile rapidly overtook desktop. Even industries normally slow to adopt new technology have joined in.  It’s all happened so quickly that many business sites still haven’t fully implemented a…

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If you haven’t added Instagram to your marketing mix, it is definitely worth considering. Currently, Instagram has over 400 million active users and those users stay active with 56% visiting the platform every day. Of those 56%, 35% report visiting several times a day. Who is on Instagram? Your customers are on Instagram. (Primarily the…

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Callis Content Matrix

If you’ve ever been challenged to create organizational content, you know it can be a daunting task. Though creating great content (or great anything) is never easy, the first challenge is gathering enough information to get started down the right path. Companies marketing to the outdoor sports, agriculture, and midwest lifestyle categories have a lot to…

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I’m a numbers guy. I count the steps on stairways, know how many minutes it takes (and the precise distance) to get anywhere in town that I normally drive, and track fuel efficiency over time. It’s no wonder that when it comes to marketing programs, I track the living daylights out of them, too. We…

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Now what? It’s common to find yourself wondering “what direction should I take?” as you choose your next outdoor sports content topic, whether you’ve just started incorporating content in your marketing efforts or you’ve been doing it for a while now. Maybe you’re planning a blog post, an article, a video, or some other type…

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