Posts by Callis Team
The Art of Relationship-Driven Marketing
OUTdrive Episode 221 with Josie Gregory Have you ever wondered what it takes to be an account executive at a marketing agency in rural America? Josie Gregory, the newest account executive at Callis, breaks it down in our latest episode. From communication and strategy to research and project management, the role involves wearing multiple hats.…
Read MoreGetting Started Right
OUTdrive Episode 220 with Lilly Garrett To truly thrive, startups must prioritize validation over assumptions—driving their success with real data instead of guesswork. Lilly Garrett, a marketing strategist based in London and co-founder of MAXIA Marketing, understands the importance of validating product ideas and establishing strong marketing foundations. Lilly began her entrepreneurial path at 19,…
Read MoreAuthentic Marketing is Key
OUTdrive Episode 219 with Megan Elsey Good marketing isn’t just about crafting the perfect campaign—it’s about building genuine relationships and maintaining transparency with your audience in a competitive landscape. Authenticity is key! Megan Elsey, Director of Marketing & PR at MJE and MJE Livestock Equipment, emphasizes the importance of genuine content over polished productions. In…
Read MoreBuilding an Effective Marketing Plan
Why Your Marketing Plan Needs an Annual Review An effective marketing plan is not a one-time project; it’s a living document that needs to be reevaluated yearly. Regular reviews ensure that your focus, audience and messaging align with current market trends and your business’s evolving goals. This proactive approach prevents wasted resources on outdated strategies…
Read MoreThe Three-Legged Stool of Marketing
OUTdrive Episode 218 with Brad Grupe Ever heard of the “three-legged stool” of marketing? Brad Grupe, owner and broker agent for Town and Country Insurance, uses this metaphor to describe the balance needed between marketing, client relationships and community service. Effective marketing requires a deep understanding of consumer behavior and strategic thinking, especially in industries…
Read MoreThe Power of Storytelling
OUTdrive Episode 217 with Bing Schimmelpfenning By leveraging storytelling, embracing modern marketing tools, and fostering collaboration, rural businesses and organizations can thrive in a changing economic landscape. Bing Schimmelpfenning, the executive director of the Harrisonville Chamber of Commerce, emphasizes that effective marketing is all about telling your story—whether it’s about a product, service, or personal…
Read MoreSlam Dunking Social Media
OUTdrive Episode 216 with Ryan Anderson From demanding time commitments to the need to think quickly on your feet, promoting sporting events can be a whirlwind. Ryan Anderson, Assistant Athletic Director for Communications at the University of Central Missouri (UCM), provides an inside look into sports marketing during our latest episode. Utilizing traditional advertising and…
Read MoreFair, Family & Fun
OUTdrive Episode 215 with Paul Beykirch You probably know that the Missouri State Fair draws thousands of people from across the Midwest each year. To some, it may seem like the fair just happens, when actually, a lot goes into it. One of those people who help make it happen is Paul Beykirch, president of…
Read MoreThe Power of Using Stories to Tell and Sell
The Impact of Stories Storytelling is a timeless method of communication, deeply rooted in human history. From ancient cave paintings to modern-day advertisements, stories have always been a powerful tool to convey messages and evoke emotions. In the context of marketing, storytelling can create a profound connection with the audience, making them more likely to…
Read MoreThe Best Hidden Gems of Sedalia
OUTdrive Episode 214 with Carolyn Crooker, Kyle Herrick and Rick Yeager Tourism is a powerful driver for local economies, and Sedalia is no exception. The Sedalia Convention & Visitors Bureau (CVB) is committed to showcasing our city’s unique offerings. Joining us today are Carolyn Crooker, Kyle Herrick and Rick Yeager from the Sedalia CVB to…
Read MoreHoops, Heartland, and Heroes
OUTdrive Episode 213 with Kim Anderson Kim Anderson’s journey from rural America to professional athletics and coaching paints a vivid picture of the evolving landscape of college sports, the influence of marketing, and the distinct characteristics of rural communities. Kim’s roots in rural America, shaped by his father’s role as a basketball coach, laid the…
Read MoreBuilding a Foundation for the Future
OUTdrive Episode 212 with Karri Wilson Karri Wilson’s story is deeply rooted in the agricultural lifestyle of rural America. Growing up on a farm near the Missouri State Fairgrounds in Sedalia, Karri developed a love for horses and a strong work ethic that has shaped her personal and professional life. Her background in social work…
Read MoreWhat it Takes to Create a Great Video
Video has taken the marketing world by storm, suitably catering to our quick-scroll culture and rapidly decreasing attention spans. A good video will grab your attention quickly and deliver information in a way that’s easy to consume. Whether for learning, entertainment, or promotion, video keeps us engaged in a fast-paced digital environment where grabbing and…
Read MoreThe Magic of the Missouri State Fair
OUTdrive Episode 211 with Kari Mergen Ever wondered what goes into creating an unforgettable fair experience? Kari Mergen, the Marketing Director of the Missouri State Fair, has been at the helm for a decade, carefully balancing between tradition and innovation. Her meticulous organization and flexibility ensure that every year is better than the last for…
Read MoreFamily Physicians in Rural America
OUTdrive Episode 210 with Dr. Levi Harris Dr. Levi Harris began his journey into medicine in southwest Missouri with an early exposure to the field while working in a local veterinary clinic. This experience planted the seeds for his future career of caring for people as a medical doctor as he witnessed firsthand the impact…
Read MoreUnique Skill Set Drives Digital Performance
OUTdrive Episode 209 with Andrew Stallcup Andrew Stallcup, a digital marketing strategist at Callis, has a unique background for his role with our marketing agency. After serving in the military working in psychological operations (code word: marketing), Andrew further developed his skill set to evolve into a strategist focusing on the business side of digital.…
Read MoreBuilding Success from the Ground Up
OUTdrive Episode 208 with Tim Kondratyuk Tim Kondratyuk’s story is a classic narrative of American determination, tracing his roots back to Ukrainian immigrant parents and a childhood on a Missouri farm. As the eldest of nine, Tim’s early life was defined by hard work and resilience, qualities that have served him well in his entrepreneurial…
Read MoreWhat Is Web Accessibility and Why Does It Matter?
Web accessibility is a crucial area of web development that ensures websites are usable by everyone, including people with disabilities. By designing websites that accommodate all users, you not only comply with legal requirements but also enhance your site’s reach and usability. This inclusivity is crucial where the internet is a vital resource for information,…
Read MoreVirtual Team Building with a Twist
OUTdrive Episode 207 with Mike Cavers As the creative director of Outback Team Building and Training, Mike Cavers’s journey began in Ottawa, Canada, where his love for entertainment took root. His early years were marked by a natural talent for engaging audiences, which he cultivated through lead roles in high school plays and further developed…
Read MoreLights, Camera, Marketing
OUTdrive Episode 206 with Nicholas Harrison Nicholas Harrison, a Canadian-born author, actor, and self-proclaimed Jedi, has led an extraordinary life that intertwines with the world of entertainment and creativity. With a Ph.D. in film and theater history, Nick’s career spans 35 years, covering various roles from a fight director and stunt performer to a morning…
Read More