Conservation & Innovation in Agriculture

Cliff Callis and Erin Ogle's headshots in circles with green border on top of a green field. OUTdrive episode 59: Conservation and Innovation in Agriculture across the bottom in white text. Available on Google Podcasts, Apple Podcasts and Spotify.

OUTdrive Episode 59 with Erin Ogle Agriculture is the backbone of rural America, and there is a significant amount of science and technology at work behind the scenes. In this episode of OUTdrive, Cliff visits with Erin Ogle about her work in the agriculture and environmental fields and her position as the Watershed Project Coordinator…

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The Presence of Contemporary Art in Rural America

OUTdrive Episode 58: The Presence of Contemporary Art with Doug Freed and Cliff Callis

OUTdrive Episode 58 with Doug Freed The work ethic of rural Americans stretches beyond fields and businesses into art galleries and museums across the country. In this episode of OUTdrive, I visit with Doug Freed on his impact on the art culture in the Midwest. Doug is a professional artist, former head of the State…

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2021 Digital Marketing Trends to Have on Your Radar

2021 Digital Marketing Trends in over a black background on top of a photo of a hand holding a smart phone

The marketing landscape is changing, and we understand it can be difficult to know where to focus and allocate resources. Kyle Meek and Sarah Arnett of the Callis team recently attended the 2021 Agency Management Institute (AMI) Digital Summit. At the summit, they met with peers in the digital marketing industry from across the country…

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Exploring Powell Gardens | Embracing the Spirit of Place

Cliff Callis and Tabitha Schmidt's headshots in circles with green border on top of a green field. OUTdrive episode 57: Exploring Powell Gardens | Embracing the Spirit of Place across the bottom in white text. Available on Google Podcasts, Apple Podcasts and Spotify.

OUTdrive Episode 57 with Tabitha Schmidt Nature is part of what makes rural Missouri so special, and few people know that as well as Tabitha Schmidt, this week’s guest on OUTdrive. As Executive Director and President of Powell Gardens, she gets to help showcase the beauty of nature year-round. Powell Gardens, a nearly 1,000 acre…

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Audience Segmentation Through Quantitative Research

Cliff Callis and Susan Baier's headshots in circles with green border on top of a green field. OUTdrive episode 56: Audience Segmentation through Quantitative Research across the bottom in white text. Available on Google Podcasts, Apple Podcasts and Spotify.

OUTdrive Episode 56 with Susan Baier Age range, gender, income – these are the demographics marketers have built their business on for years. However, those traditional categories ignore the most important part of the buying process: the complexity of human behavior and decision-making. In this episode of OUTdrive, Cliff visits with Susan Baier for an…

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The Future of Trade Shows | Trends in 2021

OUTdrive episode 54: The Future of Trade Shows | Trends in 2021 with Scott Hanna

OUTdrive Episode 54 with Scott Hanna Trade shows and events are coming back, but they look a little different than they have in the past. In this episode of OUTdrive, Cliff visits with Scott Hanna about trade shows in a post-COVID-19 environment and industry trends in 2021. Scott is the Vice President of Sales for…

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What are Core Web Vitals and What Do They Mean?

Page Experience Signals: Core Web Vitals

Core web vitals are a popular subject in SEO and the digital marketing industry. You may be wondering what they are and what they mean for your business. Core web vitals are a subset of ranking factors in the Google Search algorithm. These factors, along with others, determine your search engine results page (SERP) rankings.…

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Educating Communications Professionals

OUTdrive episode 53: Educating Communications Professionals with Dr. Joe Moore

OUTdrive Episode 53 with Joe Moore The communications industry is constantly changing, and educators are adapting curriculum to meet the needs of employers. In this episode of OUTdrive, I visit with Dr. Joe Moore about educating today’s communications professionals. Joe is a professor of digital media production at the University of Central Missouri and he…

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Innovation in the Mobile Power Industry

OUTdrive episode 52: Innovation in the Mobile Power Industry with Chuck Justus and Cliff Callis. Available on Spotify, Apple Podcasts and Google Podcasts

The Future of Power OUTdrive Episode 52 with Chuck Justus Clean energy sources are increasingly popular in today’s society, and the mobile power industry is an area in which many are working to improve. In this episode of OUTdrive, Cliff visits with Chuck Justus, founder of Evergreen Mobile Power and Green2Go Rental Power, about innovation…

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Psychology of Ag Sales

OUTdrive episode 51: Psychology of Ag Sales | Learning How to Close the Deal with Cliff Callis and Greg Martinelli

Learning How to Close the Deal OUTdrive Episode 51 with Greg Martinelli Becoming a successful sales professional is a challenge that requires extensive knowledge, a unique skill set and a drive to succeed. In this episode of OUTdrive, Cliff visits with Greg Martinelli about the psychology of sales and learning how to close the deal.…

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Effective Video Marketing Strategies

OUTdrive episode 50: Effective Video Marketing Strategies with Cliff Callis and T.J. Kilian. Available on Spotify, Apple Podcasts, Google Podcasts and other platforms

Reaching Audiences Through Visual Storytelling OUTdrive Episode 50 with T.J. Kilian Video marketing is one of the most effective ways to connect with audiences in today’s digital world. It enables companies to connect with viewers through powerful storytelling. In this episode of OUTdrive, Cliff visits with T.J. Kilian about effective video marketing.  T.J. is the…

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Tradition and Pride | Fairs in Rural America

OUTdrive episode 49 with Mark Wolfe: Tradition and Pride Fairs in Rural America

OUTdrive Episode 49 with Mark Wolfe In this episode of OUTdrive, Cliff visits with Mark Wolfe about the tradition and pride that set the foundation for fairs in rural America. Mark is the Director of the Missouri State Fair and strategically leads efforts for the greatest ten days of Missouri summer. This year marks the…

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Why First-Party Data Matters

First-party data and why it matters

Data is and will continue to be critical in the marketing world. It provides valuable insights that can be used to make better decisions. It can be leveraged strategically to identify consumer behaviors, uncover purchasing patterns, develop effective messaging and target prospective customers accurately. Plain and simple, effectively utilizing data improves marketing efforts and return…

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Representing the People of Rural America

OUTdrive episode 48: Representing the People of Rural America with Brad Pollitt and Cliff Callis

Legislation and Family Values OUTdrive Episode 48 with Brad Pollitt In this episode of OUTdrive, Cliff visits with Missouri State Representative Brad Pollitt about legislation and family values in rural America. Brad represents district 52, which includes parts of Johnson and Pettis counties. As a long-time resident of Missouri, he understands the needs of the…

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Multi-Media Marketing in Rural America

OUTdrive episode 47. Multi media marketing in rural America, with Jeff Moore and Cliff Callis

OUTdrive Episode 47 with Jeff Moore In this episode of OUTdrive, Cliff visits with Jeff Moore about multi-media marketing in rural America. Jeff is strategic sales director at Farm Progress, one of America’s most trusted sources for agricultural news and resources. He is passionate about building relationships with others and works with clients across the…

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Lifestyle Marketing in Rural America

OUTdrive episode 46: Lifestyle Marketing in Rural America with Shawn Wozniak

OUTdrive Episode 46 with Shawn Wozniak In this episode of OUTdrive, Cliff visits with Shawn Wozniak about lifestyle marketing in rural America. Shawn is MEC Outdoors manager at Mayville Engineering Company and is passionate about the outdoors and living the rural lifestyle. He understands the MEC Outdoors customer because he is one himself and he…

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Blending New Tech with Rural American Integrity

OUTdrive episode 45: Blending New Tech with Rural American Integrity, with Steven Burger

OUTdrive Episode 45 with Steven Burger In this episode of OUTdrive, Cliff Callis visits with Steven Burger, president and the third-generation owner to operate Burgers’ Smokehouse. Steven’s family laid a strong foundation and he continues to build upon it while remaining true to the company’s history and values. Burgers’ Smokehouse success is powered by generations…

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The Clubhouse Social App | What It Is and What You Need to Know

Clubhouse social app

What is Clubhouse? Clubhouse is an audio-only social media platform that seemed to generate some chatter and excitement over the past year. Perhaps it was the exclusivity of the app, the chance to converse with celebrities, the “new” factor or that people really do like the concept of social audio, or some or all of…

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Celebrating the Past, Present and Future

Celebrating the Past, Present and Future. OUTdrive episode 43 with Michael Sweeney

Shared “Somethingness” and Common Bonds That Bring Us Together OUTdrive Episode 43 with Michael Sweeney In this episode of OUTdrive, Cliff visits with Michael Sweeney, Missouri State Bicentennial Coordinator for The State Historical Society of Missouri (SHSMO). In his role, Michael works with the Missouri Bicentennial Commission and a variety of state organizations and agencies…

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Engaging Audiences Through Experiences

OUTdrive episode 42. Engaging Audiences Through Experiences with Thomas MacAulay

Engagement Strategies for Rural America OUTdrive Episode 42 with Thomas MacAulay In this episode of OUTdrive, Cliff visits with Thomas MacAulay, Executive Director and CEO of Professional Outdoor Media Association (POMA). An experienced marketing professional, Thomas is passionate about continuous growth to deliver excellent results for his organization and his industry. Keep reading for more…

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