Missouri Loves Company

OUTdrive Episode 179 with Janelle Higgins

Today, we’re excited to premier a two part series about economic development in Missouri. We begin with our guest, Janelle Higgins, the Vice President of Marketing and Communications for Missouri Partnership, a public-private economic development organization that helps attract new businesses to Missouri. If you’ve listened to some of our podcasts before, you know I’m a big supporter of economic development, whether that be business attraction or retention, tourism, job growth or any of the other components that contribute to economic development in rural America.

In her role, Janelle leads their team’s video and visual strategy, develops and implements public relations efforts, and utilizes traditional and digital media to market and promote Missouri throughout the world. If you know much about Missouri, you know that we have an abundance of assets and amenities to talk about and we get into some of those today. We also discuss the types of businesses the partnership is trying to attract, how they’re reaching them, their new marketing campaign they’ve just launched and much more.