Exciting Opportunities for a Clean Future

OUTdrive episode 146 with Tucker Perkins

OUTdrive Episode 146 with Tucker Perkins The propane industry is changing, and innovation and new technologies are driving this misunderstood clean energy to the top of the energy charts. In this fascinating episode, Cliff visits with Tucker Perkins, the President and CEO of PERC, the Propane Education and Research Council. Learn how the industry has…

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Making People Happy

OUTdrive episode 145 with Katie Imler

OUTdrive Episode 145 with Katie Imler Ice Cream Factory owners Katie and Shannon Imler love to make people happy, and they do it with ice cream. What started out as a scoop shop in Eldon serving the ice cream they make by hand has turned into a bustling operation selling 30-plus flavors in over 2,000…

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Business and Marketing Go Hand in Hand

Two people shaking hands with the text Business and Marketing Go Hand in Hand

Many may view business and marketing as separate endeavors, but at the end of the day, the two go hand in hand. Marketing and business complement each other as naturally as ice cream and good times – more on that later. The same can be said for sales and marketing, but they too both benefit…

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Public Relations Strategy

OUTdrive Episode 142 with Tricia Hansen-Horn

OUTdrive Episode 142 with Tricia Hansen-Horn At some point, every organization will need public relations support. This can come in several different forms, like reputation management, public affairs, or crisis communications, which is why it’s important to take an integrated marketing approach, combining advertising and strategic communications efforts. For nearly 25 years, Dr. Tricia Hansen-Horn…

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Our Favorite Super Bowl Ads in 2023

Our Tops Super Bowl Ads of 2023

Super Bowl Sunday can be considered the mecca of entertainment. From the big game and halftime show to the parties and commercials, it really has something for everyone. And, 2023 did not disappoint. For the first time in years, both the game and the commercials had us glued to the TV from kick-off to the…

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Talking the Big Game

OUTdrive Episode 140 with Ivy Reynolds

OUTdrive Episode 140 with Ivy Reynolds It’s almost that time of year again. When friends and family gather together around the TV to watch commercials, and maybe catch some football in between. That’s right – it’s time for the Super Bowl. In this episode, Ivy Reynolds returns to OUTdrive to talk all things advertising during…

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Trade Shows: Past, Present, and Future

OUTdrive episode 139 | Trade Shows: Past, Present, and Future

OUTdrive Episode 139 | SOLOCAST There is no better place to connect with a number and variety of customers and potential customers than at a trade show. It gives you the opportunity to launch new products or services in a venue where you can draw extra excitement from people interested in your industry. Today’s episode…

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Combining Vision and Opportunity

OUTdrive Episode 138 with Gary McMullin

OUTdrive Episode 138 with Gary McMullin In the midst of an increasingly digital world, the demand for blue-collar jobs and industry workers is still prevalent, and maybe even amplified. But even in trades like welding, construction, and manufacturing, customer service and satisfaction drive future business and opportunities. Today’s story is proof that with a vision…

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Cream of the Crop

OUTdrive Episode 137 with Michael Hemme

OUTdrive Episode 137 with Michael Hemme A key component of marketing and sales rests in the people behind the product or service. As a marketing agency based in rural America, we love a good story, especially if it has local roots and ties to agriculture. Today’s episode has all three components. I sat down with…

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Mass Communications from the Bottom Up

OUTdrive Episode 136 with Sean Hadley

OUTdrive Episode 136 with Sean Hadley Did you know St. Louis claims the fourth largest sewer district in the country, only behind New York, Los Angeles, and Chicago? The Metropolitan St. Louis Sewer District (MSD) is responsible for servicing nearly 10,000 miles of pipeline and over a million customers. So, you may be wondering what…

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Top OUTdrive Podcasts of 2022

Top OUTdrive Podcasts of 2022

OUTdrive Episode 135 | SOLOCAST 5… 4… 3… 2… 1… Happy New Year! We hope you had a safe and fun weekend celebrating the start of the new year. Now that 2023 is officially here, we thought it was the perfect time to take a look back at our top downloaded episodes from 2022. In…

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Company Culture

OUTdrive episode 134: Company Culture

OUTdrive Episode 134 | SOLOCAST Culture is intangible, but you can feel it when you walk in a room. How would you describe the culture at your company? Whether it is clearly defined or not, every organization has a certain feel – or a “vibe” as the cool kids call it these days. At Callis,…

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Showing How Missouri Farmers Care

OUTdrive Episode 133 with Ashley McCarty

OUTdrive Episode 133 with Ashley McCarty Those of us who live, work and play in rural America know how important farmers are to our society. But, not everyone lives in a region surrounded by farms and farmland, which is why Missouri Farmers Care was established to promote the growth of Missouri agriculture and rural communities…

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Getting Back to Grassroots Marketing

OUTdrive Episode 132 with Brad Loos

OUTdrive Episode 132 with Brad Loos There are no less than a million things you can be doing digitally to reach your audience, and it’s easy to fall into the idea that you need to have a presence on every new media channel out there. Sometimes, you just need to get back to grassroots marketing.…

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Twitter Changes and Brand Security

A person scrolling Twitter on a smart phone

How Do the Changes to Twitter Impact Brands? With all the recent changes to Twitter and other big tech companies, many are wondering if their relationship with these companies should also change. Questions about brand safety, security and the possible migration of end-users have many wondering which channels are now best for their brand. Big…

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Navigating Complex Communications

OUTdrive Episode 131 with Jon Doolittle

OUTdrive Episode 131 with Jon Doolittle There is no denying that healthcare is complex. Terminology, technology, and insurance just scratch the surface of understanding the system. This impacts the way hospitals and healthcare systems communicate with stakeholders, from the messaging they use to the media platform they use to get it out there. In this…

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Talking Agency Trends

OUTdrive episode 130: Talking Agency Trends with Megan Hartman

OUTdrive Episode 130 with Megan Hartman The time between Thanksgiving and Christmas can feel like sprinting through a marathon, especially for those in the marketing industry. We know many of our listeners are back at it, too, grinding away to catch up on emails and tasks following the Thanksgiving holiday. That’s why we made today’s…

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Connecting with People Through Loyalty

OUTdrive episode 129 with Mark Ross-Smith

OUTdrive Episode 129 with Mark Ross-Smith Every loyalty program should be designed to do one primary function: connect people; connect people to the things they want, to the rewards they can earn, or the status they want to attain. For example, we see commercials all the time for companies emphasizing their points, miles, and perks…

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Why Your Brand Matters

A notepad on a desk with someone drawing a chart for why branding is important

Your brand is one of your most valuable assets. Although not tangible, it is seen, recognized and shared amongst the public. Your brand should invoke feelings from your customers. It is why shoppers will bypass the competition and choose your product, even if the price is higher. Your favorite sports team has a uniform. People…

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Finding the Honey Hole

OUTdrive Episode 128 with Brian Sowers

OUTdrive Episode 128 with Brian Sowers “If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” There are very few things you can do throughout your whole life, but fishing is one of them. And, there is hardly a…

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