positivity and inspirational word cloud

The COVID-19 situation has certainly changed life as we know it. Things are going to be different for a while, especially for the immediate future. As folks are social distancing, working remotely and settling in to a new normal, the question of “What should we be saying in our marketing messaging?” naturally presents itself. In…

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Covid-19 Image

The last few weeks have been crazy to say the least with the COVID-19 pandemic. The uncertainty revolving around the situation has disrupted our normal way of life. Our thoughts and prayers go out to our leaders, our healthcare workers and all those directly impacted by the coronavirus as we navigate through this challenging time.…

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Businessmen at a trade show shaking hands.

When writing this, I’m in between a trade show and a plane ride home and wanting to share a nugget dug out of my last couple of days’ experiences. My nugget from the show is…you never know. My planning for the show started a couple of months ago when we started scouring the list of…

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back to the future car

The creators of the Back to the Future trilogy were on to something. At the risk of dating myself, the first installment of the three-part movie series debuted the year I graduated from high school and was the highest-grossing movie of 1985. It had cool special effects, catchy songs (Forget Michael J. Fox … I…

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young man typing on a laptop

It is amazing how one little word can change everything.  Recently, I was coming out of a public bathroom and read the sign on the inside of the door, which said – Before you leave, turn off the light and close the door.  Think about it.  If you would follow the directions and do exactly…

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Man Researching Items on a Phone

In the ad agency business, no one is going to hire you just because you pick up the phone and ask them to. (If there is someone like that, send me your number and I’ll give you a call.) Same holds true for most every other product, category and industry too. People today want to…

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man wearing watch in field

We’ve recently attended a few trade shows for the industries in which we work. One of note was the SHOT Show in Vegas. SHOT is an acronym for the Shooting, Hunting, and Outdoor Trade Show. It’s the biggest dealer and distributor show in the Outdoor industry. With approximately 12 miles of exhibits, we had the…

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A Man Working on a Strategic Marketing Plan

Planning is a vital component of a successful marketing program. A strategic marketing plan that’s executed well can drive growth for your company. It can help your company achieve a higher level of brand awareness, increase sales and revenues and take valuable market share from your competition. Time and budget are two of the biggest…

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This above all: to thine own self be true

Niche marketing is the concentrated marketing effort to a unique and specific segment of customers. Often parts of larger, more broad customer groups, niche markets have a unique set of demographics and/or product or service needs and desires. The practice of niche marketing can have several benefits to your advertising program. The more targeted your…

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Managing a Content Marketing Team

If you’re managing a content marketing team you are likely well aware of the importance of content, and not just content, but really good content. But how can you lead your content marketing team to consistently and efficiently hammer out new, really good content? There’s no doubt this is a challenging question and I’m guessing…

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generating leads image

New customer leads can come from anywhere.  I think most people would agree with me when I suggest that the best ones are referrals from family and friends.  But more and more, high quality leads are being driven by data-driven marketing systems that combine common sense marketing intelligence with technology. So back to the question,…

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roller coaster tracks

I’ve been thinking about writing about a business mindset for some time now. In fact, I’ve visited with my team about it on multiple occasions. But I’ve been holding off until I really had a day to remember. Monday was that day. Business is Like a Roller Coaster Let me start by saying that when…

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Disney at Christmas

Customer Service Tips from Walt We Can All Learn From Walt I was fortunate to spend a day recently attending the Disney Institute’s Approach to Business Excellence seminar. As expected, customer service tips was a huge part of the presentation. Disney is well known for employee empowerment or empowering their employees to make decisions without…

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Customer purchasing an item on a tablet

Effective marketing is about relevance. The better we can respond to and fulfill the needs of our customers and potential customers, the more effective we will be in driving them to act and make a purchase. Why Customers Buy What They Buy Today, consumers must wade through an avalanche of emails, web pages, social media…

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drinks in the sand

Wait…what? You may be asking yourselves, “Did I read this title correctly?” Yes, you did. Corona said it perfectly in their popular marketing campaign “Find your beach.” Corona suggests finding your place where you can unwind and rest your mind, and finding your place where you can detach from the busy and stressful world we…

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dart on dartboard

Ad agencies can be called a lot of things; creative agencies, PR firms, marketing agencies, digital agencies, etc. Some agencies have specialties or focus in specific areas and that is often reflected in what they call themselves. The “definitive” Wikipedia describes ad agencies as “a business dedicated to creating, planning, and handling advertising and sometimes…

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man standing looking over canyon

Economic trends are cyclical and ever-changing. Business sales increase and decrease with changes in the market, industry and a wide variety of other factors. There will be ups and there will be downs, regardless of your product or industry. When you find yourself on one of the periodic downward trends and your sales have taken…

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man walking in the forest

Recently, a prospect used the word “overmarketing” in a new business call when describing what one of their marketing challenges was. I hadn’t thought about overmarketing for a while, and it intrigued me, so I did some reading just to freshen up. One article I read asserted that Overmarketing implies the fundamental difference between selling…

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neon trade show sign at event

We’ve all heard the sayings “It’s not what you know, it’s who you know,” or “You can’t have too many friends,” or “If you want to go fast go alone, and if you want to go far go with others.” These are all very true. In business, the contacts we create and maintain are essential…

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