neon trade show sign at event

We’ve all heard the sayings “It’s not what you know, it’s who you know,” or “You can’t have too many friends,” or “If you want to go fast go alone, and if you want to go far go with others.” These are all very true. In business, the contacts we create and maintain are essential…

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soccer player

About a month ago I noticed a new advertising campaign that Always, a Proctor and Gamble company, produced titled, #LikeAGirl, and naturally I was curious. Growing up, I had heard this phrase several times around friends, school mates, and from coaches. This campaign has emphasized the importance that phrases and words can have in advertising…

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Soccer stadium

Over the last few days, the World Cup soccer fever has taken hold.  Thousands of spectators, and in some cases, crazy fanatics, are crowding into bars, outdoor venues and of course Brazil to cheer their country’s teams on to victory.  I’ve been a soccer fan forever and have always enjoyed watching World Cup games that…

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We have all heard this famous quote before, and although it may be overplayed or even a bit cliché now, this saying holds a lot of meaning, and not just in a literal sense. The saying does emphasize the importance of dressing for the job you want. And that is not saying that your current…

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Sure, it’s important for sales professionals to learn how to sell by building up competencies in various areas. These include interpersonal communications, active listening, problem solving, time management and follow-up skills, just to name a few. However, these skills need to be laid on a foundation based on the understanding of the reasons why people…

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Forget everything your parents taught you. OK, that’s a bit extreme, but it may be time to part with one bit of parental advice.  “Don’t talk to strangers” was no doubt sound advice when we were kids, and it still is for today’s youth.  But as business people, the psychological remnants of that advice can…

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Recently I spent a week in Baltimore at the annual Electric Power trade show. It was my third time attending the event, which is a show geared to utilities, independent power producers, equipment and service providers. I was there representing ProEnergy Services. As their marketing partner, we help them prepare for the show by designing…

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