Talking Agency Trends

OUTdrive episode 130: Talking Agency Trends with Megan Hartman

OUTdrive Episode 130 with Megan Hartman The time between Thanksgiving and Christmas can feel like sprinting through a marathon, especially for those in the marketing industry. We know many of our listeners are back at it, too, grinding away to catch up on emails and tasks following the Thanksgiving holiday. That’s why we made today’s…

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Finding the Honey Hole

OUTdrive Episode 128 with Brian Sowers

OUTdrive Episode 128 with Brian Sowers “If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” There are very few things you can do throughout your whole life, but fishing is one of them. And, there is hardly a…

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A Business Approach to Marketing

OUTdrive Episode 125 with Darren Grove

OUTdrive Episode 125 with Darren Grove At Callis, we take pride in putting together a great marketing team to develop and execute the best insights and strategies for our clients. Part of that comes from finding people with all types of business-related backgrounds, like sales, finance, or communications. Darren Grove, one of our account executives,…

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Agriculture Education | Teaching More Than Farming

OUTdrive Episode 124 with Keith Dietzschold

OUTdrive Episode 124 with Keith Dietzschold Did you know that Missouri youth involved in agriculture education courses directly contribute to the state’s economy? In 2021 alone, Missouri FFA students generated over $58 million dollars of income through their supervised agriculture experience and work-based programs. And, those work experiences are not just farming-based, they are in…

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Benefits of Rural Community Colleges

OUTdrive Episode 123 with Dr. Brent Bates

OUTdrive Episode 123 with Dr. Brent Bates Community colleges offer accessible and affordable training and education to a diverse demographic of students. This brings value and economy to the rural communities in which they serve. In this episode, Cliff chats with Dr. Brent Bates, the president of State Fair Community College, to discuss how community…

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Marketing Authenticity

OUTdrive Episode 122 with Lorin Fahrmeier

OUTdrive Episode 122 with Lorin Fahrmeier Today’s market is lacking in what consumers crave most: authenticity. However, a recent surge in agritourism has many Missouri farmers opening their gates for visitors to buy locally sourced products, support small businesses, learn about agriculture firsthand and enjoy a family-friendly outing. It really doesn’t get more authentic than…

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Getting the Most Out of Life

OUTdrive Episode 121 with Dr. Doug Kiburz

OUTdrive Episode 121 with Dr. Doug Kiburz Some people just know how to get the most out of life. You know the ones – who are always pursuing a new hobby or interest. They are involved in community boards and organizations. They are always in the know about the next big thing in town, most…

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Pursuing the Higher Good

OUTdrive episode 120 with Andrew Dawson

OUTdrive Episode 120 with Andrew Dawson Local governments address issues that have an impact on nearly everyone who lives, works or plays within city limits. If you look around rural communities, you’ll see that many public servants are our neighbors, co-workers, and local business owners. Unlike federal lawmakers, these individuals actually have skin in the…

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Brand, Customer, and Employee Loyalty

OUTdrive episode 119 with Kyle & Kelsey Weymuth

OUTdrive Episode 119 with Kyle and Kelsey Weymuth The long-term success of a business hinges on loyalty. Every day, companies are competing for brand loyalty, customer loyalty, and employee loyalty. This might be most evident in the car industry. Purchases are few and far between and a customer usually has their mind made up before…

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Celebrating 35 Years

Solocast Episode 118: Celebrating 35 Years

OUTdrive Episode 118 | SOLOCAST 2022 is a significant year for Callis & Associates – it’s our 35th Anniversary! Back in January, we started our #CallisTurns35 initiative on our digital and social channels. Every week for the first 35 weeks of 2022, we shared a lesson from each year Callis has been in business and…

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Consulting in Rural America

OUTdrive Episode 116 with Rebecca Mankin

OUTdrive Episode 116 with Rebecca Mankin CEO’s have a lot on their plate, and managing finances is a critical part of running a business. Many small to medium-size companies can’t justify a full-time CFO, meaning this responsibility often falls on the owner. But, there are financial support options for businesses that just need a little…

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Cultivating Consumer Relationships

OUTdrive Episode 115 with Stacy Dohle

OUTdrive Episode 115 with Stacy Dohle A visit to the Gerken Dairy Center is a tradition for many who attend the Missouri State Fair. Ice cream, milking demos, and, of course, the butter cow sculpture, are just a few of the great things you can find inside the dairy barn. But, it also serves a…

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2022 Agritourism Conference Presentation

2022 Agri Tourism Conference slide show on screen

In July of 2022, the Callis team was tasked with presenting at the Agritourism Conference in Joplin, Missouri, presented by Missouri Farm Bureau and Missouri Grown. The annual event, held at various locations around the state, provides resources, tools, and networking opportunities to those working in the agritourism industry. These are often small or family-owned…

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Marketing Missouri Agriculture

OUTdrive Episode 114 with Taylor Tuttle

OUTdrive Episode 114 with Taylor Tuttle We believe some of the best agriculturists come from the state of Missouri; not just farmers and ranchers, but bee-keepers, winemakers, orchard owners, and many others, as well. The Missouri Grown program was established to share the stories and the farm-to-table experiences available to rural and urban communities statewide.…

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Access to Fiber Internet in Rural America

OUTdrive Episode 113 with Rick Lashley

OUTdrive Episode 113 with Rick Lashley Rural Americans and their operations are what keep the world running. Just like anyone else, these business owners, manufacturers and farmers need access to reliable internet, but many rural areas lack a reliable connection or wifi. GoNetspeed, a fiber internet provider formerly known as Otelco, is out to change…

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Find Your MO

OUTdrive Episode 112 with Stephen Foutes

OUTdrive Episode 112 with Stephen Foutes Under the umbrella of the Department of Economic Development, the Missouri Division of Tourism oversees the state’s marketing effort to attract visitors to Missouri. And those efforts are pretty important, considering they produce a 13.5 billion-dollar impact. As the Director of Tourism and a lifelong Missourian, Stephen Foutes quite…

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Serving Rural American Communities

OUTdrive Episode 111 with Blake Mills & David Swearingen

OUTdrive Episode 111 with Blake Mills and David Swearingen We are coming up on the best 11 days of the year – the Missouri State Fair. One of our favorite parts of the Fair is interacting with the partners and sponsors who make it all possible. Today, I’m joined by Family Center Farm and Home…

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Seeing the Whole Picture

OUTdrive Episode 110 with Megan Hartman

OUTdrive Episode 110 with Megan Hartman What makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client’s business as a whole, see…

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Be Committed to Marketing

SOLOCAST | Episode 109

OUTdrive Episode 109 | SOLOCAST Getting into business is easy, but it’s just as easy to go out. I’m always amazed at businesses that you’ve never heard of that run a massive advertising campaign to tell the market they’re going out of business. Why didn’t they spend some of those advertising dollars before now? Business…

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Paws with a Purpose

OUTdrive Episode 108: Paws with a Purpose

OUTdrive Episode 108 with Kyle Cory-Yaeggi and Laura Erganian They say a dog is a man’s best friend, but for some individuals, their dog is a lifeline. Right here in rural America, we are privileged to have a nationally recognized organization and facility dedicated to raising, training, and placing service dogs with people in need.…

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