The Power of Marketing Personas

The Power of Personas

Building a marketing plan without knowing your audience is like building a house without blueprints. Who are you trying to reach, and with what message or goal in mind? Identifying these things is vital to an effective marketing plan. Whether you are a small business developing your first campaign, or a well-established large corporation, personas…

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Defining Actionable Data

OUTdrive Episode 107 with JJ Reynolds

OUTdrive Episode 107 with JJ Reynolds In today’s world, you can get data on just about anything. This leads to many businesses drowning in reports of thousands of rows of numbers. At Callis, we like to say that “data without action is just trivia,” meaning that unless you can do something with it, it’s just…

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Marketing Real Estate in Rural America

OUTdrive Episode 106

Episode 106 with Dave and Ryan Wiedeman In rural America, we do business with people we know, like and trust, especially with major purchases or services. Buying a home is typically one of the largest investments a person will make in their lifetime and it helps to know someone to be by your side throughout…

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Creating a Big, Bold Brand

OUTdrive Episode 105 with Karley Cunningham

OUTdrive Episode 105 with Karley Cunningham When it comes to “branding,” there is a lot of ambiguity. What is a brand? Can you measure how a brand works? How do you use it as part of a marketing plan? This is where our guest Karley Cunningham, a branding strategist and “Big Thinker,” comes into play.…

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The Value of Continual Learning

OUTdrive Episode 104: The Value of Continual Learning

OUTdrive Episode 104 | SOLOCAST In honor of Memorial Day and the extra-long weekend, I wanted to share a bite-sized podcast with some practical business advice. At Callis we place an emphasis on education and professional development. One of the ways we do that is through our involvement with Agency Management Institute and by being…

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Bringing Broadway to the Backwoods

OUTdrive Episode 103 with Quin Gresham

OUTdrive Episode 103 with Quin Gresham Arrow Rock is a village in central Missouri with a total population of 37. And, each year, more than 33,000 patrons travel to this community to enjoy Broadway-caliber productions at the Lyceum Theatre. Celebrating its 61st season in 2022, the Lyceum is one of Missouri’s oldest professional regional theatres.…

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Using Multichannel Marketing

OUTdrive episode 102 with Aric Bremer

OUTdrive Episode 102 with Aric Bremer While it may seem like the world of advertising is all headed toward the Metaverse, there is still value in traditional marketing. Radio, television, and newspaper, combined with digital components, can make an impact. In this episode of OUTdrive, I sit down with Aric Bremer to discuss how businesses…

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Lesson 18 – Admit You Don’t Know Everything

Lesson 18 - Admit You Don't Know Everything

Back in the early 2000’s, marketers were beginning to understand the importance and dynamics of search engine optimization (SEO). Certainly it was all new to us but our clients were starting to hear and read about it too. There were lots of theories and approaches and everyone thought theirs was the best. The real drive…

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Building Character

OUTdrive Episode 101 with Gary Wheeler

OUTdrive Episode 101 with Gary Wheeler To put it simply, the rural American lifestyle builds character. The people raised in rural America are often the ones who go on to feed, lead, and serve our country. Today’s guest, Missouri Soy’s CEO Gary Wheeler, has done all three. In his role, he continues to spearhead legislation…

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The Do’s and Don’ts of Working With Media

The Do's and Don'ts of Working with Media

College Basketball Hall of Fame Coach John Wooden once famously said, “Confidence comes from being prepared.” Just like Coach Wooden prepared his teams for success, media training can help prepare you to speak to the media or give a public presentation about your company. Our at-a-glance do’s and don’ts will give you the confidence to…

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Marketing, Business, and Life Lessons

OUTdrive Episode 100: Marketing, Business, and Life Lessons

OUTdrive Episode 100 with Cliff Callis Happy 100th Episode! We’re celebrating the big 1-0-0 with a very special episode of OUTdrive. This week, we’re turning the mic around to interview our host, the founder and CEO of Callis, Cliff Callis. In this episode, we take an in-depth look at Cliff’s story, the origins of Callis,…

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The Story of a Local Legend

OUTdrive Episode 99 with John Kehde

OUTdrive Episode 99 with John Kehde Small business owners have an inherent responsibility to be active and invested in their community. That’s especially true for OUTdrive guest John Kehde, who took his passion and civic duty to the highest commitment, serving and eventually leading the local government for the city of Sedalia. In this episode,…

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Celebrating the History of Family Farming

OUTdrive Episode 98: Celebrating the History of Family Farming

OUTdrive Episode 98 with Bonita & Taylor Riley Now more than ever, people are invested in where their food comes from. Those who frequent local farmers’ markets have the luxury of knowing exactly where their food is grown and how it’s raised, and they have a chance to connect with the people who produce it.…

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Consistent and Quality Branding

OUTdrive Episode 97 with Brooklyn and Larry White

OUTdrive Episode 97 with Brooklyn & Larry White There is no shortage of beef producers in Central Missouri, but Brook and Larry White of White Angus Ranch are doing things a little different: raising grass-finished beef. Unlike “grass-fed” beef, “grass-finished” means corn and grain are never part of the animal’s diet, resulting in a leaner…

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Supporting Local Farmers’ Markets

Episode 96 with Bev Rollings, Brenda Raetz, and Matt and Kim Tennill

OUTdrive Episode 96 with Bev Rollings, Brenda Raetz, and Matt and Kim Tennill Did you know that the produce in grocery stores travels an average of 1,500 miles before it ends up on your plate? Furthermore, the USDA estimates that on average, a farmer only earns 17.4 cents for every dollar spent on a food…

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Providing Quality Health Care

OUTdrive Episode 95 with Dr. Stuart Braverman

OUTdrive Episode 95 with Dr. Stuart Braverman Access to quality health care is at the core of a healthy community. Rural area hospitals play a vital role in attracting new families and businesses to small and mid-size cities. Sedalia, Missouri is home to a number of care facilities, including the community-owned Bothwell Regional Health Center.…

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Driving Tourism to Trail Towns

OUTdrive Episode 94 with Kim Henderson

OUTdrive Episode 94 with Kim Henderson The Katy Trail State Park is the longest developed rail-trail in the country, spanning 240 miles between Clinton and Machens with 26 trailheads and four fully restored railroad depots along the way. Whether you are a bicyclist, walker, equestrian, nature lover or history buff, the trail offers opportunities for…

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Lesson 11 – Pray About It

Lesson 11 - Pray About It

In the late ’90s, one of our clients asked if we could design and manufacture a product that they could sell to their customers to commemorate their 50th anniversary. I really think they could have built it themselves but staying true to their business and products, they wanted someone else to do it. What an…

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The Path Less Traveled

OUTdrive Episode 93 with Rob Hughes

OUTdrive Episode 93 with Rob Hughes Some of us chose our own paths in life. For others, the path is chosen for us. And if you’re Rob Hughes, the senior minister at Broadway Church in Sedalia, Missouri, the path will call you to ministry after years of working in a completely unrelated career field. In…

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LESSON 10 – IF YOU WANT SOMETHING BAD ENOUGH…

Lesson 10 - If You Want Something Bad Enough...

For many of our agency staffers who grew up in Sedalia, they’ve been going to the Missouri State Fair since they were kids. Some showed livestock there. Some worked there and others just enjoyed all the many things you can do there. Simply put, we love the fair! Once our agency proved that it knew…

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