Creating the Best Customer Experience Matt Boatright

Helping Others, Meeting Customer Needs and Adapting to Changes OUTdrive Episode 20 with Matt Boatright In this episode of OUTdrive, Cliff visits with Matt Boatright, an experienced financial advisor who serves as Sedalia/Pettis County Market President for Wood & Huston Bank. Matt’s dedication to serving customers compliments his strong work ethic and focus on personal…

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Power of Voice in Rural America Tom Brand

Reaching Audiences Through Radio OUTdrive Episode 19 with Tom Brand In this episode of OUTdrive, Cliff visits with Tom Brand, Executive Director for the National Association of Farm Broadcasting (NAFB). A lifelong lover of the rural American way of life and passionate about agriculture, Tom provides value to NAFB member stations and guides farm broadcasters…

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The Spirit of Connection Christine Tew

Communication and Relationships in Rural America OUTdrive Episode 18 with Christine Tew In this episode of OUTdrive, Cliff visits with Christine Tew, an experienced public relations expert currently serving as Director of Communications and Public Relations for the Missouri Soybean Association. Christine’s resume is impressive, and her personal dedication to the ag industry and helping…

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Wilson Toellner CPA Team OUTdrive

Integrating Core Values and New Technologies for Growth OUTdrive Episode 17 with the Wilson Toellner CPA Team In this episode of OUTdrive, Cliff visits with Ron Toellner, Alaina Gump and Adam Wolfe, partners of Wilson-Toellner CPA. Together, they lead a team of more than 40 individuals to provide traditional CPA firm services, as well as…

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Dan Cassidy Building a Strong Marketing Mix OUTdrive

Meeting Your Audience Where They Are OUTdrive Episode 16 with Dan Cassidy In this episode of OUTdrive, Cliff visits with Dan Cassidy, Chief Administrative Officer of the Missouri Farm Bureau Federation and Affiliated Companies. A passionate advocate for U.S. agricultural policy, Dan understands the importance of building a strong marketing mix, meeting your audience where…

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Digital Marketing in rural America Kyle Meek OUTdrive

Emerging Marketing Technologies OUTdrive Episode 15 with Kyle Meek In this episode of OUTdrive, Cliff visits with Kyle Meek, Digital Marketing Manager at Callis. Cliff and Kyle discuss emerging technologies and digital marketing methods including social media, SEO, data and automation and the future of Artificial Intelligence (AI). They also dive into the importance of…

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Building a Team for Success Lori Wightman OUTdrive podcast

Strategic Planning Through Scenario Planning OUTdrive Episode 14 with Lori Wightman In this episode of OUTdrive, Cliff visits with Lori Wightman, CEO of Bothwell Regional Health Center. A passionate leader and experienced healthcare provider, Lori understands the importance of hiring great people to build a strong team and the importance of strategic planning to achieve…

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Rural American Core Values Dr. Joanna Anderson

Understanding Your Community OUTdrive Episode 13 with Dr. Joanna Anderson In this episode of OUTdrive, Cliff visits with Dr. Joanna Anderson, President of State Fair Community College (SFCC). A passionate educator and lover of the rural American lifestyle, Dr. Anderson leads students and faculty to success in 14 counties in central Missouri. Read more for…

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Cycle of Service Kyle Herrick

Positioning Your Brand to be Top-of-Mind OUTdrive Episode 12 with Kyle Herrick In this episode of OUTdrive, Cliff visits with Kyle Herrick, president of Bryant Motors, an auto dealer in Sedalia, Missouri. A successful businessman and involved community member, Kyle is dedicated to serving customers with a positive attitude and attention to detail. Keep reading…

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Communicating Your Value Proposition Jessica Craig

The Importance of Reducing Risk and Building Relationships OUTdrive Episode 11 with Jessica Craig In this episode of OUTdrive, Cliff visits with Jessica Craig, Executive Director of Economic Development Sedalia-Pettis County. An involved community member and lover of the rural American way of life, Jessica leads the charge in creating new wealth in the community.…

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Identifying and Serving a Niche Drew McLellan

The Power of Content Marketing and What’s Next with AI, Artificial Intelligence OUTdrive Episode 10 with Drew McLellan In this episode of OUTdrive, Cliff visits with Drew McLellan, owner of Agency Management Institute (AMI) and McLellan Marketing Group (MMG). A friend and agency peer, Drew serves more than 250 small to midsize agencies, helping them…

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Staying the Course Solocast

Forward Progress Through Challenging Times OUTdrive Episode 9 Today is the primary election day throughout America. As we jump into our topic of Staying the Course, I want to encourage you to get out and vote. It’s our constitutional right and responsibility as citizens of the United States of America and our country needs your…

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Creative Differentiation Steve Ahrens

Digital Streaming TV and the Power of Video OUTdrive Episode 8 with Steve Ahrens In this episode of OUTdrive, Cliff has the opportunity to visit with Steve Ahrens, president and CEO of the Missouri Propane Gas Association (MPGA) and the Executive Director of the Missouri Propane Education and Research Council (MOPERC). As a client and…

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Engaging Rural America with the Unexpected Roy Huntington

The Importance of Communications and Personal Connections OUTdrive Episode 7 with Roy Huntington One of the key components of a successful business is relationships with customers and exceptional service to those customers. However, many companies struggle to find the best strategies to build relationships and develop brand loyalty with their customer base. New strategies continue…

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Trust but Confirm Kari Mergen

The Concept of Welcoming New Perspectives in a Marketing Environment OUTdrive Episode 6 with Kari Mergen As professionals, we are always looking for ways to build a stronger team to provide the best results possible. A strong leadership philosophy is vital to the success of a team and company. One example of a great leadership…

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Mark Russell Listen to Understand

The Power of Building Relationships in Rural America OUTdrive Episode 5 with Mark Russell With technology being used in nearly every aspect of our lives, it is challenging to cultivate personal relationships. One way to build these relationships is by listening to fully understand the needs of our audience. As a professional, this means taking…

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David Coffman Ways to Grow as a Marketing and Business Professional

Innovative Ways to Grow in Rural American Marketing OUTdrive Episode 4 with David Coffman As professionals, it can be easy to get stuck in a routine. As humans, we tend to gravitate toward what we know and are comfortable with. However, it is important that we embrace new ideas and technologies to stay up to…

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Video marketing film crew outside

Video is a powerful form of communication that continues to grow in relevance and effectiveness. If a picture is worth a thousand words, think about the worth of a video. There’s a lot of reasons video production should be on your radar to help you effectively reach rural American audiences. In this article, we’ll discuss…

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Nip Neidert Power of a Personal Brand

OUTdrive Episode 3 with Nip Neidert Whether you are entering the job force for the first time or closing your one hundredth deal, you must understand the importance of a strong personal brand. It is no secret that people want to do business with people that they know, like and trust. Developing a strong personal…

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Where Do We Grow COVID-19 solocast

A Look Beyond COVID-19 in Marketing to Rural America OUTdrive Episode 2: Solocast with Cliff Callis Hello and welcome to OUTdrive, a new weekly podcast that takes you down the roads of rural America, from a marketing perspective. I’m Cliff Callis, host of the show and President of Callis, a full-service advertising agency that specializes…

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