Every now and then, an ad comes along that just makes you feel good.  Maybe it’s the imagery, or the product and the way it’s being used or maybe it’s the music.  In Ford’s new TV commercial, Tow It, it’s all three, and that doesn’t happen every day. Ford F-150 TV Commercial, ‘Tow It’ When…

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farmer holding a phone

At Callis, we’re proponents of research. For over 30 years, we’ve used research to build out and execute strategic marketing programs that deliver results for our clients, helping them build their brands and grow their businesses. To help you better understand the rural American consumer, we’ve compiled some compelling market research applicable to the rural…

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farmer-at-computer

Approximately one fifth of our Nation’s population lives in what’s commonly considered rural America. Some of these people making up this portion of our country live in rural areas and communities, spanning from the east coast to the west, and from our northern and southern borders. Some even live and work in areas outside of…

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woman in car in rural America

Rural America is more than just a place. It’s a mindset and a way of life and it’s different than any other place in the world. In spite of some misconceptions, rural America is not defined by endless rows of corn, bean and wheat fields and dead-end roads. It is defined by the people. People…

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Now what? It’s common to find yourself wondering “what direction should I take?” as you choose your next outdoor sports content topic, whether you’ve just started incorporating content in your marketing efforts or you’ve been doing it for a while now. Maybe you’re planning a blog post, an article, a video, or some other type…

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