Businessmen at a trade show shaking hands.

When writing this, I’m in between a trade show and a plane ride home and wanting to share a nugget dug out of my last couple of days’ experiences. My nugget from the show is…you never know. My planning for the show started a couple of months ago when we started scouring the list of…

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Every now and then, an ad comes along that just makes you feel good.  Maybe it’s the imagery, or the product and the way it’s being used or maybe it’s the music.  In Ford’s new TV commercial, Tow It, it’s all three, and that doesn’t happen every day. Ford F-150 TV Commercial, ‘Tow It’ When…

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young man typing on a laptop

It is amazing how one little word can change everything.  Recently, I was coming out of a public bathroom and read the sign on the inside of the door, which said – Before you leave, turn off the light and close the door.  Think about it.  If you would follow the directions and do exactly…

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Man Researching Items on a Phone

In the ad agency business, no one is going to hire you just because you pick up the phone and ask them to. (If there is someone like that, send me your number and I’ll give you a call.) Same holds true for most every other product, category and industry too. People today want to…

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lightbulb in front of people

All of us have seen highly creative advertising that was imaginative. Remember Spuds MacKenzie? Many times however, that creative was just creative. It wasn’t strategic. It wasn’t built on data. It was just flat creative. You have to wonder how effective it was. For advertising to be effective though, it must be built on data…

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An Alexa Voice Device - Where is Voice Search Heading

Recently we added Alexa to our home sound system.  Although she sits inconspicuously in a couple different spots in our house, she stands ready to assist to play music, find recipes, adjust sound levels and serve up any little tidbit of information we desire.  What a woman! I’ve been using Siri on my iPhone for…

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baseball field

Recently, I watched the movie, Moneyball, again. In case you haven’t seen it, It’s a very entertaining baseball movie based on the concept of tracking everything and making decisions based on what the data tells you. In the movie, the concept proved very successful. But it’s the movies, right? In the old days, baseball managers…

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Managing a Content Marketing Team

If you’re managing a content marketing team you are likely well aware of the importance of content, and not just content, but really good content. But how can you lead your content marketing team to consistently and efficiently hammer out new, really good content? There’s no doubt this is a challenging question and I’m guessing…

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generating leads image

New customer leads can come from anywhere.  I think most people would agree with me when I suggest that the best ones are referrals from family and friends.  But more and more, high quality leads are being driven by data-driven marketing systems that combine common sense marketing intelligence with technology. So back to the question,…

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Family watching TV at Christmas - Branding Strategies

The holidays were a great time to relax, unwind and watch some TV (since it was zero degrees outside). I really don’t ever do that but because of the conditions, I did spend time on the couch. One thing that struck me was the number of well-branded TV commercials that ran during this time period.…

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roller coaster tracks

I’ve been thinking about writing about a business mindset for some time now. In fact, I’ve visited with my team about it on multiple occasions. But I’ve been holding off until I really had a day to remember. Monday was that day. Business is Like a Roller Coaster Let me start by saying that when…

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What heppens if Facebook goes away

I was at a CMO conference this past week for the outdoor industry and a very provocative question was posed to the group. What if Facebook goes away? Hmmm. Interesting. Do you have so much invested in building out your social media channel on Facebook that it could become disruptive to your marketing efforts if…

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man walking in the forest

Recently, a prospect used the word “overmarketing” in a new business call when describing what one of their marketing challenges was. I hadn’t thought about overmarketing for a while, and it intrigued me, so I did some reading just to freshen up. One article I read asserted that Overmarketing implies the fundamental difference between selling…

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man using tablet

Even though Black Friday has come and gone, research shows that the remaining weeks of the year are still some of the best email marketing result producers…especially for last minute holiday shoppers. Even though there might be preoccupation by outdoor brands to think about the upcoming show season and year, a final push through December…

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characters standing on an iPad

The conversation is going to happen with or without you. This is a fact and is also my standard response when people say they are afraid to get too aggressive with social media or want to avoid online forums. Outdoor brands are almost always followed and talked about extensively online because they draw enormous passion…

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Real Time Bidding, also called “Real Time Buying”, or “RTB” is an ad industry buzz phrase that’s been around for a few years now. If you haven’t figured out what it might mean to your business, you’re not alone. The concept is confusing, but it’s probably time to get your head around it. The Basics…

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What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from the people that think PR is just writing and sending releases. You can ask 100 PR professionals this question and get 100 different answers. At least one-third, typically the most-experienced…

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