Posts Tagged ‘Articles’
How Does YouTube Advertising Work?
YouTube is a large and fast-growing website. It is the second most visited website in the world, outscored only by its parent company, Google. YouTube’s large reach and popularity make it a prime venue for advertising. This guide will give you the basics on YouTube advertising and why it might be right for your business.…
Read MoreMarketing Ideas for Events
There are many different ways to leverage an event. You may choose to host an event, sponsor an event, or participate in some way as yourself or representing your business. In any capacity, utilizing event-based marketing strategies can help you generate leads, engage with current and potential customers, build your brand recognition, learn new practices,…
Read MoreWhat is Agile Marketing?
There is no doubt about it, we live in a fast-paced world. Trying to get, and keep, the attention of potential customers and clients can seem like an uphill battle. What worked yesterday may seem like it’s not working today and what worked today may not work tomorrow. In some cases, you need to change…
Read MoreCreative Direct Mail Campaigns
You open your mailbox and see a postcard with your name on it. No, it’s not your favorite aunt sending warm wishes from Las Vegas, it’s a promotion from a local grocery store that you frequent. Chances are, you aren’t too disappointed to hear from your grocer instead of your aunt. If you are like…
Read MoreWhat is Repurposing Content in Marketing?
We all look for ways to save time and money, and we want to get the most out of our efforts once we create something great. One way we can do that in the business and marketing world is to repurpose content. There are two major ways to make the most out of your content.…
Read MoreWhy Online Reputation Management is Important
What do you do when looking for a new product or service? If you are like me and everyone else in the world, I start with a Google or Amazon search. If a brand I trust appears, I will look at their offerings first. I don’t always have experience with the brands in the search…
Read MorePodcast Advertising
Podcasts are continuing to grow in popularity with more and more active subscribers and listeners. According to MarketingProfs, nearly 30% of Americans now listen to at least one podcast on a regular basis, and more than 70 million people actively look for engaging podcast content.1 Podcast advertising presents some unique opportunities for your brand to…
Read MoreText Me
SMS Mobile Marketing Statistics & Text Marketing Best Practices Text message marketing, or SMS marketing, has been becoming more and more popular due to its effectiveness. SMS marketing is short for short message service marketing and is a marketing tactic that uses permission-based text messaging to communicate promotional messages straight to the mobile devices of…
Read MoreInteractive Social Media Content
As social media continues to evolve, so does the challenge of producing organic content that performs well on social platforms. For the last year or so, the leading social platform, Facebook, has been making updates to its algorithms in an effort to better facilitate closer connections with family and friends. They are also working to…
Read MoreWhat is PR Voice? | Why Voice in Public Relations Matters
There are very few things that get my heart beating faster than sounding off a turkey call just before daylight and hearing the thunderous bellow of a gobble echo through the woods in response. Missouri spring turkey season recently came to a close and I was fortunate enough to be able to spend some time…
Read MoreLet’s go Live!
I have grown up with social media since the popularity of AOL Instant Messenger (AIM) and MySpace. I have seen social sites rise and fall. The internet and cell phones have changed the way we view the world. Live video is helping shape that new view. In fact, according to Vimeo Livestream, 82% of people…
Read MoreOne Little Word
It is amazing how one little word can change everything. Recently, I was coming out of a public bathroom and read the sign on the inside of the door, which said – Before you leave, turn off the light and close the door. Think about it. If you would follow the directions and do exactly…
Read MoreContent Marketing and LinkedIn Advertising
LinkedIn has steadily grown since the platform launched in 2003 and has evolved into much more than a place to simply “find a job.” Today, LinkedIn has over 610 million active users around the world.1 It is a platform for people and businesses to connect, network and communicate. LinkedIn has evolved into much more than…
Read MoreCan PR Be Your Ace in the Hole?
New marketing technologies and opportunities often result in a shift in marketing investments. Unfortunately, it seems that traditional PR has drawn the short straw in some cases, as it seems that fewer brands are employing the trusted and proven Public Relations strategy. With the continuous revolving door of the digital world today, we’ve seen digital…
Read MoreWhy the User Experience (UX) is so Important
As a new mom, I have become a huge fan of convenience. I have always enjoyed shopping at stores, shops and malls, but now Amazon and online shopping have become my best friend. It has made me appreciate those companies who really think about their customers and their online experiences and go a step above…
Read MoreWhy Now is a Great Time to Add New Energy to Your Instagram Strategy
Instagram is one of the fastest growing social media sites out there. With more than 500 million active users a day, and expecting to add almost 27 million more by 2020, Instagram holds many opportunities to connect with your audience and make positive impressions.1 In 2018, 71% of people ages 18-24 used Instagram compared to…
Read MoreThe Buyer Wants to Buy
In the ad agency business, no one is going to hire you just because you pick up the phone and ask them to. (If there is someone like that, send me your number and I’ll give you a call.) Same holds true for most every other product, category and industry too. People today want to…
Read MoreAmazon Advertising Platform | Why you may want to consider it
Quick, think of the fields that Amazon is a leader! If you are like me, you probably thought of online shopping, in-home assistants, technology solutions and streaming entertainment. These are all good answers and have contributed to the reported 206.1 Million unique users for Amazon sites, just in the month of December 2018.1 There is at…
Read MoreChoosing Your Website Platform
What platform is your website built on? Not sure? You’re not alone. Yet deciding the answer to this question should be an important aspect of your next site build, because it is a decision that will impact your organization for years to come. A website platform is the set of foundational tools upon which a…
Read MoreWhy Reddit Should be on Your Radar as a Business
Have you heard of Reddit? Chances are you have, but may not have a good understanding of the platform, and the ways you can utilize it in your marketing program. According to Bustle, Reddit, established in 2005, is the 7th most used site in the United States, only ranking behind Google, YouTube, Facebook, Amazon, Yahoo!,…
Read More