Posts Tagged ‘Articles’
Interactive Social Media Content
As social media continues to evolve, so does the challenge of producing organic content that performs well on social platforms. For the last year or so, the leading social platform, Facebook, has been making updates to its algorithms in an effort to better facilitate closer connections with family and friends. They are also working to…
Read MoreWhat is PR Voice? | Why Voice in Public Relations Matters
There are very few things that get my heart beating faster than sounding off a turkey call just before daylight and hearing the thunderous bellow of a gobble echo through the woods in response. Missouri spring turkey season recently came to a close and I was fortunate enough to be able to spend some time…
Read MoreLet’s go Live!
I have grown up with social media since the popularity of AOL Instant Messenger (AIM) and MySpace. I have seen social sites rise and fall. The internet and cell phones have changed the way we view the world. Live video is helping shape that new view. In fact, according to Vimeo Livestream, 82% of people…
Read MoreOne Little Word
It is amazing how one little word can change everything. Recently, I was coming out of a public bathroom and read the sign on the inside of the door, which said – Before you leave, turn off the light and close the door. Think about it. If you would follow the directions and do exactly…
Read MoreContent Marketing and LinkedIn Advertising
LinkedIn has steadily grown since the platform launched in 2003 and has evolved into much more than a place to simply “find a job.” Today, LinkedIn has over 610 million active users around the world.1 It is a platform for people and businesses to connect, network and communicate. LinkedIn has evolved into much more than…
Read MoreCan PR Be Your Ace in the Hole?
New marketing technologies and opportunities often result in a shift in marketing investments. Unfortunately, it seems that traditional PR has drawn the short straw in some cases, as it seems that fewer brands are employing the trusted and proven Public Relations strategy. With the continuous revolving door of the digital world today, we’ve seen digital…
Read MoreWhy the User Experience (UX) is so Important
As a new mom, I have become a huge fan of convenience. I have always enjoyed shopping at stores, shops and malls, but now Amazon and online shopping have become my best friend. It has made me appreciate those companies who really think about their customers and their online experiences and go a step above…
Read MoreWhy Now is a Great Time to Add New Energy to Your Instagram Strategy
Instagram is one of the fastest growing social media sites out there. With more than 500 million active users a day, and expecting to add almost 27 million more by 2020, Instagram holds many opportunities to connect with your audience and make positive impressions.1 In 2018, 71% of people ages 18-24 used Instagram compared to…
Read MoreThe Buyer Wants to Buy
In the ad agency business, no one is going to hire you just because you pick up the phone and ask them to. (If there is someone like that, send me your number and I’ll give you a call.) Same holds true for most every other product, category and industry too. People today want to…
Read MoreAmazon Advertising Platform | Why you may want to consider it
Quick, think of the fields that Amazon is a leader! If you are like me, you probably thought of online shopping, in-home assistants, technology solutions and streaming entertainment. These are all good answers and have contributed to the reported 206.1 Million unique users for Amazon sites, just in the month of December 2018.1 There is at…
Read MoreChoosing Your Website Platform
What platform is your website built on? Not sure? You’re not alone. Yet deciding the answer to this question should be an important aspect of your next site build, because it is a decision that will impact your organization for years to come. A website platform is the set of foundational tools upon which a…
Read MoreWhy Reddit Should be on Your Radar as a Business
Have you heard of Reddit? Chances are you have, but may not have a good understanding of the platform, and the ways you can utilize it in your marketing program. According to Bustle, Reddit, established in 2005, is the 7th most used site in the United States, only ranking behind Google, YouTube, Facebook, Amazon, Yahoo!,…
Read MoreInnovation Drives Sales
We’ve recently attended a few trade shows for the industries in which we work. One of note was the SHOT Show in Vegas. SHOT is an acronym for the Shooting, Hunting, and Outdoor Trade Show. It’s the biggest dealer and distributor show in the Outdoor industry. With approximately 12 miles of exhibits, we had the…
Read MoreData + Insight = Great Creative
All of us have seen highly creative advertising that was imaginative. Remember Spuds MacKenzie? Many times however, that creative was just creative. It wasn’t strategic. It wasn’t built on data. It was just flat creative. You have to wonder how effective it was. For advertising to be effective though, it must be built on data…
Read More7 Reasons Why You Should Be Using Influencer Marketing
Influencer marketing is a form of marketing that focuses on creating strategic messages and delivering those messages to individuals that have influence over your target audience. An influencer can be a blogger, YouTuber, Instagrammer, journalist, a popular forum personality or even a retail sales associate. Rather than the more traditional marketing approach of communicating directly…
Read MoreWhat is OTT Advertising?
Before we dive too deep into OTT advertising, I want to define what OTT is for those who are unfamiliar with the term. OTT or Over-the-Top television/media is the internet streaming option for television content and movies without a traditional TV contract. These services can be accessed on a phone, tablet, computer or even a…
Read MoreHow Long Should My Content Be?
Content Marketing continues to grow in importance and it continues to gain larger and larger portions of the marketing resource pie, and for good reason–it works. In a recent Content Marketing Institute podcast, Content Marketing pros Joe Pulizzi and Robert Rose go as far as to suggest that within 10 years, Content Marketing will lose…
Read MoreShould I Change my Creative Approach? 5 Indicators that Now is the Time
The best explanation of what makes great advertising or messaging was given to me a long time ago but it still holds steadfast today. The most effective way to deliver an advertising message is to do so in an unexpected way. Why? Because you don’t see it coming so it is powerful and sticks with…
Read MoreWhy You Should Get to Know Your Social Media Audiences
Getting to know your social media followers is an important component of any successful social media marketing campaign. Market research allows us to get to know everything we can about customers so we can use that intel to go find new customers. In a similar fashion, we want to get to know everything we can…
Read MoreWhen To Use Programmatic Advertising
Have you ever been fishing without any luck? Spent most of your day trying with nothing to show for it? I know I have. After days like that, I always go through all the what ifs. What if I had tried at a different time, at a different spot or with a different bait? Maybe…
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