Hottest Marketing Trends

OUTdrive episode 156 | Solocast

OUTdrive Episode | Solocast Twice a year, our agency principals team up with other small agency owners around the country to catch up and help each other be better. We’ve been involved in a peer group for nearly 20 years and it’s one of the reasons we’ve been able to stay relevant and current with…

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Music to Marketing. Naturally.

OUTdrive Episode 155 with John Smiddy

OUTdrive Episode 155 with John Smiddy I always love talking shop with other agency owners. In this intriguing episode, I interview John Smiddy, founder, president and chief strategist at LeadPlan Marketing in Michigan. He’s also the author of the book Stop Guessing Start Marketing and the host of The Marketing Fundamentals Podcast. John got his…

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Sharing the Rural America Story

OUTdrive Episode 154 with Robert Harrington

OUTdrive Episode 154 with Robert Harrington We believe we’ve got it pretty good out here in rural America, where we enjoy a high quality of life, with plenty of great opportunities and a safe environment in which to live, work and play. It may be the world’s best kept secret. Our guest today is a…

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Three Reasons Why People Buy

Three Reason Why People Buy

Consumer behavior, once thought of as whimsical, has developed into a science. Sure, consumers can be fickle, but understanding the basic motivations behind purchasing decisions can play a huge role in your company’s success. 1. Want To Be Well Liked/Need To Impress An overwhelming majority of consumers want to be well-liked or at least feel…

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Coming Full Circle

OUTdrive episode 153 with Jim Marino

OUTdrive Episode 153 with Jim Marino It’s always amazing how one experience in life prepares you for the ones that follow. That’s the way it’s supposed to be, right? Our podcast guest, Jim Marino, got his start during college working for a construction, development and marketing conglomerate in Missouri. From there, he took his sales,…

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Targeting the Upscale Lifestyle

OUTdrive episode 152 with Dave Leathers

OUTdrive Episode 152 with Dave Leathers Most people today recognize that digital media has revolutionized modern marketing plans. Yet, nothing replaces the look and feel of a high-end magazine. Every day, millions of people throughout rural America and the world consume content found in magazines, and then they pass them along. Today’s guest has built…

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Thriving for Generations

OUTdrive episode 151 with R.J. Lindstrom

OUTdrive Episode 151 with R.J. Lindstrom Very few family businesses survive past a third generation and a fourth is a rarity. Zephyr Manufacturing is one of those elite companies that has not only survived but thrived for nearly 100 years. Our guest today is R.J. Lindstrom, who is the current president, owner and great-grandson of…

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Building a New Brand

OUTdrive Episode 150 with Marissa Ivie

OUTdrive episode 150 with Marissa Ivie Organizations, businesses and people change. Consequently, brands need to change to reflect a renewed mission, vision or purpose. Recently, Callis helped Center for Human Services rebrand with a new visual identity, new messaging and imagery, a new website and a comprehensive marketing communications program. Center for Human Services is…

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Is it Time for a Checkup?

Is it time for a checkup?

Collect the Data Every good company seems to want more. More customers, more good reviews, more efficiency and more revenue come to mind. But in order to get more, you must first prepare for more. Recently, Callis conducted a thorough self-evaluation. A survey was sent to senior leaders and to all departments. They were asked…

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The First Touch is Marketing

OUTdrive episode 149 with Taylor Howard

OUTdrive Episode 149 with Taylor Howard Some people just know from a young age what they want to do when they grow up. For Taylor Howard, it was marketing. Early on, she was interested in why advertisers said and showed what they did and that curiosity has carried over into her career in the B2B…

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A Lifelong Passion for Learning

OUTdrive episode 148 with Steve Moore

OUTdrive Episode 148 with Steve Moore There are literally thousands of opportunities in today’s world to find a career that fits well with your interests and strengths. Our guest today was fortunate to find one right out of college that fit so well, he stayed for a 30 year career. Steve Moore is a chemical…

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Year-Round at the Missouri State Fair

OUTdrive episode 147 with Steven SIms

OUTdrive Episode 147 with Steven Sims The Missouri State Fairgrounds is known primarily for the State Fair which is held every year around the middle of August. What you may not know though is there are events there year-round. From rodeos, quinceañeras and weddings, to picnics, concerts, camping, and livestock shows, the Missouri State Fairgrounds…

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Exciting Opportunities for a Clean Future

OUTdrive episode 146 with Tucker Perkins

OUTdrive Episode 146 with Tucker Perkins The propane industry is changing, and innovation and new technologies are driving this misunderstood clean energy to the top of the energy charts. In this fascinating episode, Cliff visits with Tucker Perkins, the President and CEO of PERC, the Propane Education and Research Council. Learn how the industry has…

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Making People Happy

OUTdrive episode 145 with Katie Imler

OUTdrive Episode 145 with Katie Imler Ice Cream Factory owners Katie and Shannon Imler love to make people happy, and they do it with ice cream. What started out as a scoop shop in Eldon serving the ice cream they make by hand has turned into a bustling operation selling 30-plus flavors in over 2,000…

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Business and Marketing Go Hand in Hand

Two people shaking hands with the text Business and Marketing Go Hand in Hand

Many may view business and marketing as separate endeavors, but at the end of the day, the two go hand in hand. Marketing and business complement each other as naturally as ice cream and good times – more on that later. The same can be said for sales and marketing, but they too both benefit…

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Part 2: The Impact of Broadcast TV

OUTdrive Episode 144 with Josh Tomlinson

OUTdrive Episode 144 with Josh Tomlinson It’s no surprise that technology continues to keep evolving. Streaming companies like DirectTV Stream, YouTube TV, Hulu Plus Live TV, Sling TV, FuboTV, and Philo just to name a few, are fighting for consumers’ dollars. Many consumers compare several streaming services and then make the ultimate choice to decide…

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Part 1: The Impact of Broadcast TV

OUTdrive Episode 143 with Josh Tomlinson

OUTdrive Episode 143 with Josh Tomlinson Many businesses look for creative ways to inform, educate, and entertain their audience. Nowadays it can be hard to capture attention or know what forms of media will reach your target audience in rural America. While there are countless new media options to choose from, getting back into broadcast…

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Public Relations Strategy

OUTdrive Episode 142 with Tricia Hansen-Horn

OUTdrive Episode 142 with Tricia Hansen-Horn At some point, every organization will need public relations support. This can come in several different forms, like reputation management, public affairs, or crisis communications, which is why it’s important to take an integrated marketing approach, combining advertising and strategic communications efforts. For nearly 25 years, Dr. Tricia Hansen-Horn…

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Our Favorite Super Bowl Ads in 2023

Our Tops Super Bowl Ads of 2023

Super Bowl Sunday can be considered the mecca of entertainment. From the big game and halftime show to the parties and commercials, it really has something for everyone. And, 2023 did not disappoint. For the first time in years, both the game and the commercials had us glued to the TV from kick-off to the…

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Navigating Marketing Challenges

OUTdrive episode 142 with Don Schlesselman

OUTdrive Episode 141 with Don Schlesselman Terms like sales and marketing often get thrown around interchangeably but are also two departments that sometimes compete with each other for resources within a business. We think it’s not only possible but vital for these teams to be on the same page. Today’s guest, Don Schlesselman, knows that…

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