Consistent and Quality Branding

OUTdrive Episode 97 with Brooklyn and Larry White

OUTdrive Episode 97 with Brooklyn & Larry White There is no shortage of beef producers in Central Missouri, but Brook and Larry White of White Angus Ranch are doing things a little different: raising grass-finished beef. Unlike “grass-fed” beef, “grass-finished” means corn and grain are never part of the animal’s diet, resulting in a leaner…

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Leveraging Lightweight Videos in Your Marketing

Leveraging Lightweight Videos in Your Marketing

Video is one of the most effective ways to reach audiences and share your content. It is visual, personal and captures the attention of viewers. Digital and social media platforms continue to prioritize video, but it can be difficult to produce videos due to the time and investment needed to create one. So how can…

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Lesson 13 – Evolve and Innovate

Lesson 13 - Evolve and Innovate

One of the exciting things we’ve enjoyed at Callis over the past 35 years has been experiencing the digital revolution of media firsthand. When we started, everything we did was by hand. No computers. No internet. No technology. Today, everything we do is digital and technology is driving marketing more and more every day. We…

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Supporting Local Farmers’ Markets

Episode 96 with Bev Rollings, Brenda Raetz, and Matt and Kim Tennill

OUTdrive Episode 96 with Bev Rollings, Brenda Raetz, and Matt and Kim Tennill Did you know that the produce in grocery stores travels an average of 1,500 miles before it ends up on your plate? Furthermore, the USDA estimates that on average, a farmer only earns 17.4 cents for every dollar spent on a food…

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Providing Quality Health Care

OUTdrive Episode 95 with Dr. Stuart Braverman

OUTdrive Episode 95 with Dr. Stuart Braverman Access to quality health care is at the core of a healthy community. Rural area hospitals play a vital role in attracting new families and businesses to small and mid-size cities. Sedalia, Missouri is home to a number of care facilities, including the community-owned Bothwell Regional Health Center.…

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Lesson 12 – Diversification Can Be Good

Lesson 12 - Diversification Can Be Good

In 1998, we were rolling along and running very smoothly. We had an excellent, well-seasoned team and were well-positioned for growth. One day, one of our clients came to us with the idea to partner with them on a student planner. This wasn’t one of our traditional partnerships where we form a strategic alliance with…

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Driving Tourism to Trail Towns

OUTdrive Episode 94 with Kim Henderson

OUTdrive Episode 94 with Kim Henderson The Katy Trail State Park is the longest developed rail-trail in the country, spanning 240 miles between Clinton and Machens with 26 trailheads and four fully restored railroad depots along the way. Whether you are a bicyclist, walker, equestrian, nature lover or history buff, the trail offers opportunities for…

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Lesson 11 – Pray About It

Lesson 11 - Pray About It

In the late ’90s, one of our clients asked if we could design and manufacture a product that they could sell to their customers to commemorate their 50th anniversary. I really think they could have built it themselves but staying true to their business and products, they wanted someone else to do it. What an…

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The Path Less Traveled

OUTdrive Episode 93 with Rob Hughes

OUTdrive Episode 93 with Rob Hughes Some of us chose our own paths in life. For others, the path is chosen for us. And if you’re Rob Hughes, the senior minister at Broadway Church in Sedalia, Missouri, the path will call you to ministry after years of working in a completely unrelated career field. In…

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LESSON 10 – IF YOU WANT SOMETHING BAD ENOUGH…

Lesson 10 - If You Want Something Bad Enough...

For many of our agency staffers who grew up in Sedalia, they’ve been going to the Missouri State Fair since they were kids. Some showed livestock there. Some worked there and others just enjoyed all the many things you can do there. Simply put, we love the fair! Once our agency proved that it knew…

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The Importance of Planning When Developing a Website

Website Planning Process

An often overlooked but critical part of the website development process is planning. Before creating a design or writing any code, there should be an in-depth planning process to ensure that the website meets all user needs. Benefits of including planning early in the website development process: Identify all business needs Identify all user needs…

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Pursuing Opportunities

OUTdrive Episode 92 with Cesar Marin

OUTdrive Episode 92 with Cesar Marin Community is defined as “a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.” A strong sense of community is part of what makes rural America a great place to live, work and raise a family. In this episode of OUTdrive, our guest…

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Lesson 9 – Marketing Works

Lesson 9: Marketing Works

This may go without saying, but we know that marketing works. Over the years, when the right and appropriate approach and budget were put into place, we saw the results first hand, and our clients did too. We also saw them in our own marketing efforts. Back in 1993, we were actively doing direct mail…

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Propane: Resilient & Clean Energy

OUTdrive Episode 91 with Joe Calhoun

OUTdrive Episode 91 with Joe Calhoun Alternative energy solutions are a major point of discussion these days. One solution that is often overlooked is propane. Propane is being used across all industries to meet the need for a resilient, cleaner, greener energy solution, and the need for remote power where it isn’t readily available. In…

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Lesson 8 – Learn the Business

Lesson 8: Learn the Business

One of our goals with every client relationship is to learn their business. Obviously, we need to understand the specifics about their products and services to be able to promote them, but it goes well beyond that. We always want to know what their long-term objectives are so we can help them achieve them. Do…

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Buying, Building, & Developing Real Estate

OUTdrive Episode 90 with Russell Childers

OUTdrive Episode 90 with Russell Childers Entrepreneurship has evolved over the years, but one thing is for certain, the American Dream is still alive and well for those who are willing to work for it. In this episode of OUTdrive, I sit down with business owner Russell Childers to learn more about what it takes…

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Lesson 7 – Know Your Team

Lesson 7 - Know Your Team

As our agency grew, taking on new clients, looking at new opportunities, and selling new projects, finding new people to join us became paramount to our success. When you’re a small business, every employee has to be an A player, and we had them, and we added more of them as we needed them. We’re…

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Our Favorite Super Bowl Commercials of 2022

Our Favorite Super Bowl Commercials

The Super Bowl is always one of the biggest nights in advertising, and this past Sunday was no different. It was a great game that kept us watching until the very end. Along the way, we enjoyed the show and made note of some of our favorite commercials. As always, it’s hard to pick favorites…

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Speaking to Your Audience

OUTdrive Episode 89 with Ben Frederickson

OUTdrive Episode 89 with Ben Frederickson Sports columnist Ben Frederickson returns to OUTdrive to chat about all things sports and writing. Ben shares his hot takes on Mizzou Basketball, the possible outcomes of the MLB lockout, and the Blue’s chances at another playoff run. We also dive a little deeper into storytelling, such as creating…

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Lesson 6 – Carve Out a Niche

Lesson 6 - Carve Out a Niche

Throughout our agency’s history, we have ebbed and flowed in and out of certain markets and industries, based on our clients, always looking for the opportunity to identify and expand on a niche. One of those niches was economic development, working with cities and chambers of commerce around Missouri to help them tell their stories.…

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