Fueling Search Growth with Strategic Content
MOPERC is a not-for-profit organization authorized by the Missouri legislature. The trade association supports local propane providers and affiliated businesses. Through advocacy, education and leadership, MOPERC helps members by supporting beneficial public policy, promoting safety education and raising public awareness of the benefits of propane.
Challenge
Missouri Propane Education & Research Council (MOPERC) was faced with the challenge of reaching a large target audience and establishing authority in the energy industry. Robust content on propane safety, sustainability and industry innovation was needed to engage and educate multiple critical audiences.
Approach
Callis approached the challenge with an enhanced content marketing strategy that focused on developing informative articles about propane safety, environmental benefits and real-world propane stories.
To ensure the strategy’s effectiveness, Callis integrated relevant social media content, public relations efforts, participation in trade shows and search engine optimization. Using a multichannel approach, MOPERC established stronger brand awareness and grew search engine visibility.
Impact
SEO efforts and website optimizations led to a 269% increase in organic search traffic over two years. Missouri Propane Education & Research Council established its purpose on a larger scale and is holding true to its mission of educating Missourians on the benefits and impact of propane usage.
