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CASE STUDIES

Real results, real stories.

Each client has unique goals, that’s why we build custom strategies that deliver. Explore how we’ve helped clients overcome challenges, engage audiences and grow stronger brands.

Growing Missouri’s Biggest Summer Tradition

A Missouri State Fair poster and and ad on a phone

The Missouri State Fair relies on a results-driven campaign to promote each annual event as a can't-miss destination for summer fun, agricultural pride and statewide connection. Our long-standing partnership with the fair includes a yearly, full-scale advertising campaign with the goal of reaching the right audiences, growing visibility and driving attendance. With each campaign, we build on past success to create even stronger performance and lasting impact.

Standing in the Gap as a Marketing Partner

Our longtime partnership with Bothwell Regional Health Center includes everything from public relations and HR advertising to web development and branding. As their strategic marketing partner, we help align consistent messaging, smart growth strategies and strong community connection. Our integrated marketing approach reinforces Bothwell as the place for compassionate and safe care across rural Missouri.

The BRHC website on a computer and tablet

Rebounding with a Rebrand

Dugan's business cards on a wooden table

Following a housing market crash, Dugan’s Paint & Flooring Center needed to evolve. We helped reposition the 150-year-old company from a contractor-focused paint supplier to a full-service interiors brand. With a new identity, updated messaging and renamed web presence, Dugan’s attracted new customers, expanded into design and remodeling and strengthened its position in a shifting market.

Building High-Performance Websites

From streamlining complex information to merging multiple sites, our web development team builds tailored websites that solve real business challenges and attract attention. Each site is fast, secure, mobile-friendly, optimized for visibility and built around our clients’ goals. These sites enhance user experience, support operations and drive results where they matter most.

The Phantom V website and Center for Human Services websites shown on different devices

Successful Positioning Through Digital Marketing

A responsive website for CHS shown adjusting to tablet and mobile views

To grow awareness of its nonprofit services and attract fresh talent, Center for Human Services (CHS) partnered with Callis to launch an integrated digital marketing strategy. From targeted recruitment campaigns to a high-profile partnership with Mizzou Athletics, we helped increase visibility, boost applications in key markets and position CHS as a leading provider of disability services across Missouri.

Standing Out with Dynamic Social Media Strategies

Social media is one of the most dynamic parts of a marketing program. Platforms evolve, algorithms shift and attention is limited in fast-moving feeds. To compete, organizations need strong content, consistent and thoughtful management and a strategy that can be flexible. Callis delivers social media programs that build awareness, strengthen trust and support long-term business goals.

Social media from Dugan's and Bothwell on phones

Fueling Search Growth with Strategic Content

The MOPERC website on a computer and phone

To expand reach and establish authority in the energy sector, the Missouri Propane Education & Research Council (MOPERC) partnered with Callis to develop a targeted SEO and content marketing strategy. Through educational articles, website optimization and integrated multichannel messaging, MOPERC achieved a 269% increase in organic search traffic in two years, growing awareness and advancing its mission to educate Missourians about this safe and efficient fuel choice.

Building Trust in a Crisis

In the midst of the COVID-19 pandemic, Bothwell Regional Health Center needed to reassure the community, reinforce its reputation and position itself for growth. We developed a strategic public relations plan to increase awareness and build trust, helping attract top-tier talent, expand services and foster key partnerships across the region.

A computer and tablet showing the BRHC website

Empowering Rural Brands

Missouri State Fair Logo
Missouri Grown Logo
Tyson Logo
Phantom V Logo
Parkhurst Logo
Bothwell Logo
Conexon Logo
MOPERC Logo
Missouri Dept. of Health and Senior Services logo
Nucor Sedalia Logo
Septagon Logo
Center for Human Services logo

Marketing Insights & Trends

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