Why Online Reputation Management is Important
It used to be that word-of-mouth advertising was the goose that laid the golden egg. One satisfied customer told another who in turn told another …
Articles
Twitter Changes and Brand Security
How Do the Changes to Twitter Impact Brands? With all the recent changes to Twitter and other big tech companies, many are wondering if their …
Why Your Brand Matters
Your brand is one of your most valuable assets. Although not tangible, it is seen, recognized and shared amongst the public. Your brand should invoke …
Why Online Accuracy Matters
Sometimes the tiniest things make a big difference. Business owners today are so busy thinking about their product, customer satisfaction, payroll, hiring or a host …
The Importance of Planning When Developing a Website
An often overlooked but critical part of the website development process is planning. Before creating a design or writing any code, there should be an …
What is the Topic Cluster Content Marketing Strategy?
As part of the AMI Digital Trends blog series, we’re discussing current trends in content marketing. Developing a content marketing strategy can be challenging. Where …
Rural America Market Research
At Callis, we’re proponents of research. For over 30 years, we’ve used research to build out and execute strategic marketing programs that deliver results for …
Getting to Know the Rural America Mindset and Why it’s Important
Rural America is more than just a place. It’s bigger than the Midwest and larger than the vast geography between our Nation’s coasts. Rural America …
Interactive Social Media Content
As social media continues to evolve, so does the challenge of producing organic content that performs well on social platforms. For the last year or …
Are you Overmarketing?
Recently, a prospect used the word “overmarketing” in a new business call when describing what one of their marketing challenges was. I hadn’t thought about …
