Are you Overmarketing?
Recently, a prospect used the word “overmarketing” in a new business call when describing what one of their marketing challenges was. I hadn’t thought about …
Breaking Down the Content Marketing Matrix: Inspirational Content
In this series, we’re looking at the types of content most effectively used at various stages in the sales cycle. Our first two posts discussed …
Breaking Down the Content Marketing Matrix: Entertaining Content (Part 2)
In Breaking Down the Content Marketing matrix: Entertaining Content (Part 1), we took a look at several types of content that can be utilized to …
Breaking Down the Content Marketing Matrix: Entertaining Content (Part 1)
If you’ve ever been challenged to create organizational content, you know it can be a daunting task. Though creating great content (or great anything) is …
Timing Matters – What Day Do You Send a Press Release?
What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from …
Brand Confusion to Brand Consistency
You cannot escape the power of the brand. Whether you’re the type that only buys “brand name” products or you simply don’t care, brands are …
Dress for the job you want, NOT the job you have
We have all heard this famous quote before, and although it may be overplayed or even a bit cliché now, this saying holds a lot …
