Attracting New Business to Missouri
OUTdrive Episode 180 with Subash Alias Today is the second part of our two part series about economic development in Missouri, with our guest, Subash Alias, CEO of the Missouri Partnership. As you recall from last week’s podcast, the Missouri Partnership is a public-private economic development organization that helps attract new business to Missouri. Many…
Read MoreWhen to Rebuild a Business Website: A Guide for Rural Business Leaders
In today’s fast-paced digital world, your website is more than just an online brochure; it’s a vital tool for connecting with customers, especially in rural America. For business leaders and owners, regularly assessing your website’s effectiveness is key. We suggest reviewing your site every two to three years with specific questions in mind to determine…
Read MoreMissouri Loves Company
OUTdrive Episode 179 with Janelle Higgins Today, we’re excited to premier a two part series about economic development in Missouri. We begin with our guest, Janelle Higgins, the Vice President of Marketing and Communications for Missouri Partnership, a public-private economic development organization that helps attract new businesses to Missouri. If you’ve listened to some of…
Read MoreLeaders Are Made, Not Born
OUTdrive Episode 178 with Whitney Kinne All of us leading businesses and organizations today need someone we can talk to; someone to share challenges and opportunities, to question things we’re doing, to inspire us from time to time and to serve as a mentor. Many of us might benefit from having several advisors. But whether…
Read MoreSerious Business That’s Fun
OUTdrive Episode 177 with JR Hartenstein Business is a serious business, but it can also be fun, and it should be. Life’s too short to not have a good time doing what you do to earn a living. For Jonathan Hartenstein that means having fun building relationships that turn into friendships that translate to sales.…
Read MoreStaying Ahead of the Curve
OUTdrive Episode 176 with Megan Hartman The digital marketing and advertising agency industry, like many others, is changing. Nearly every day, new technologies, tools, ideas and best practices are introduced to the professionals who work in it. Callis is no different. Our goals as an agency are to always keep up with the changes, vet…
Read MoreIt’s All About Connections
OUTdrive Episode 175 with David Pearce Whether you make them in person or through the media you utilize, good marketing is all about making connections. In this episode with David Pearce, former banker, statesman and now head of governmental affairs at the University of Central Missouri, we discuss how connections made today can impact you…
Read MoreReap the Benefits of a Managed Social Media Program
Social media has become an integral part of our daily lives and a critical platform for businesses to connect with their audience. However, managing social media accounts can be time-consuming and overwhelming. A managed social media program can address that concern while adding numerous other benefits. Regain Time and Resources An out-sourced social media management…
Read MoreInvesting in Entrepreneurs
OUTdrive Episode 174 with Neenah Jain Out here in the country, there are a lot of exciting things happening. Every day, entrepreneurs, both young and old, are coming up with innovative ideas and turning them into some of the new products and services we experience in our lives. Many times, those folks need a little…
Read MoreGrowing Through Faith
OUTdrive Episode 173 with Chris Guffey Out here in rural America, as well as in cities, many churches are struggling to stay relevant and meet the needs of its members and society. For most churches, bouncing back from the effects of the pandemic has been challenging, as people have gotten out of the habit, lost…
Read MoreReal-Time Data Visualization
OUTdrive Episode 172 with Jim Barker Over the past few years, it has become faster, better and easier to collect data on practically anything. Technology tools like artificial intelligence and predictive analytics are driving this capability and we don’t see it slowing down anytime soon. But as more and more data is collected, the question…
Read MoreConnecting the Ag Community
OUTdrive Episode 171 with Kate Lambert There are many opportunities for young men and women to work in the world of agriculture, whether that’s on the farm, marketing or selling products or serving the ag community in some way. Unfortunately, there are also a lot of challenges that can sometimes get in the way but…
Read MoreMaximizing Potential: Benefits of Website Maintenance and Updates
Your website’s launch was a significant milestone, but the process doesn’t end there. In fact, it’s just the beginning. Regularly updating your website is a strategic move that holds numerous benefits for sustained success. Establishing a Successful Content Marketing and SEO Program A website isn’t just an online brochure – it’s a dynamic platform for…
Read MoreMaking Sense Out of Insurance
OUTdrive Episode 170 with Sonny Broyles Insurance is one of those things you need, but you hope you never need to use. I really think most people don’t really understand insurance. Think about it. When have you ever read an insurance policy from start to finish? There is always fine print in your policy. There…
Read MoreThanking America’s Labor
OUTdrive Episode 169 | Solocast Today’s short solocast is about labor, and I’m proud to say I work with some of the best labor talent you’ll find anywhere. Over the years, I’ve been fortunate to work with a lot of great people – great associates, great clients, and great partners, many of whom have become…
Read MoreStrategy Drives Everything
OUTdrive Episode 168 with Steve Dust In our advertising agency and with our clients, strategy is at the forefront of everything we do. Solid strategy built on good data can be the difference between success and failure, and I’ve found over the years that some people are really good at it. One of those people…
Read MoreInspiring Others
OUTdrive Episode 167 with Kelsey Miller For some people, inspiration comes from music, nature or animals. Others are inspired by the words and actions of people, like Kelsey Miller, an incoming freshman at Mizzou and the 2023 Missouri State Fair Queen. Kelsey grew up on her family farm in Jonesburg, Missouri and for years, has…
Read MoreBusy People Get Things Done
OUTdrive Episode 166 with Chris Chinn Busy people know how to get things done and our guest today is one busy woman working in agriculture. As a wife, mother, farmer and director of the Missouri Department of Agriculture, Chris Chinn is leading the way in the state’s largest industry. Most people would be amazed at…
Read MoreThe Value of a Brand
In a surprising move, Twitter, the social media giant known for its iconic bird logo and 280-character tweets, recently announced its decision to rebrand as “X.” The news took the internet by storm, sparking discussions among users, analysts, and industry experts. For those companies considering a rebrand, using X can become either a cautionary tale…
Read MoreAdvocating for Agriculture
OUTdrive Episode 165 with Elsie Kigar The opportunities for women working in agriculture are tremendous and the Missouri State Fair has opened the door for many over the years. This year’s fair theme is Where Traditions Grow, and one of the traditions the fair opens with each year is its queen contest. Today’s guest is…
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