You never get a second chance at a first impression. The design of your company’s logo is the first impression of your brand, so you want that first one to be a good one.
In a split second, your company’s logo says who you are and what you stand for. It tells your story and is a representation of your brand personality. How do you say all of that in a collection of typography and color?
We thrive on nailing that intersection of art and science and use a proven process to strategically understand your brand to create a logo that makes a great first impression.
Rebounding with a Rebrand
Following a housing market crash, Dugan’s Paint & Flooring Center needed to evolve. We helped reposition the 150-year-old company from a contractor-focused paint supplier to a full-service interiors brand. With a new identity, updated messaging and renamed web presence, Dugan’s attracted new customers, expanded into design and remodeling and strengthened its position in a shifting market.
