How To Earn Loyal Customers When They Have More Options Than Ever
Ask most business owners how to keep a customer loyal, and the answer usually involves a discount code or a points program. These methods have …
Why Making Marketing Assumptions Is Risky Business
Every business makes assumptions about its customers: what they want and why they choose one company over another. Those assumptions usually come from years of …
Advertising to AI Bots and the Fight Against AI Slop
OUTdrive Episode 265 with Megan Hartman Time began selling ads formatted for AI bots instead of human readers. Claude’s privacy glitch turned thousands of sensitive …
Social Media Platforms Are Cracking Down On AI Use
Scroll through LinkedIn or Instagram lately, and you’ve probably noticed several posts that feel a little off. Too polished, overly generic and using imagery that …
Can AI Build Your Brand’s Website?
Tools like ChatGPT Sites, Wix Harmony and Base44 can now generate a working website from a written description. Often referred to as “vibe coding,” users …
Your Customers Are Already Shopping. They Just Don’t Know It Yet.
Think about the last time you bought something you weren’t planning to buy. Maybe it was a product that popped up in your feed. A …
AI Ad Mistakes, Smarter Local Search and Customer Listening
OUTdrive Episode 264 with Megan Hartman Meta’s AI ad tools are creating embarrassing, brand-damaging mistakes for advertisers who aren’t reviewing the output. New survey data …
Is The Internet of the Future Paywalled?
For 30 years, the internet ran on a simple trade: free content for visitors, and visitors for revenue. Today, that trade is being renegotiated. More …
ChatGPT and Google AI Search Ads Have Quickly Gone From Test to Real
Five months ago, ads inside AI chat tools were still an experiment. OpenAI was quietly piloting ads in ChatGPT, and Google was expanding a few …
What FIFA Accidentally Taught Us About Great Marketing
FIFA spent months preparing for the 2026 World Cup. Logistics, security, scheduling, infrastructure. And somewhere in that planning, a list was made of every brand …
