Telling Your Story Amidst AI, Zero-Click Search and Tough Competition
OUTdrive Episode 263 with Megan Hartman Consumers are holding brands to a higher standard when it comes to AI-generated content. Search traffic is reaching fewer …
AI
Four Website Audits to Protect Your Marketing Investment
Your website is one of the few marketing assets that works around the clock. Making sure it performs at a high level is key to …
The Biggest Shift in Google Search in 25 Years
For more than two decades, getting found on Google followed the same pattern: type a few keywords, scan the list of links and click. That …
Lessons From Google’s Search Overhaul, Email Marketing And The World Cup
OUTdrive Episode 262 with Megan Hartman This month on OUTdrive, President and CEO Megan Hartman covers three timely marketing topics impacting how brands show up …
What’s Changed With ChatGPT Ads?
When we first covered ads coming to ChatGPT, the program was in its earliest stages: limited access, limited options and a lot of unknowns. That’s …
Why LinkedIn Thought Leadership Matters More in the Age of AI Search
When a potential buyer asks an AI tool about the best vendors in your industry, what does it respond with? Increasingly, the answer includes content …
AI Copyright Risks and TikTok’s Growing Role in Search
OUTdrive Episode 260 with Megan Hartman This month on OUTdrive, President and CEO Megan Hartman covers two aspects of digital marketing we’re discussing right now: …
Who Owns AI-Generated Content? It Depends
AI tools are producing images, copy, video and characters at a speed and scale that was not possible just a few years ago. As more …
Ads Are Coming to AI: Here’s What Your Brand Needs to Know
AI tools built their reputation on one concept: straightforward answers with no sponsored strings attached. That’s starting to shift. OpenAI has confirmed it’s testing ads …
Stay Visible with Video, AI Ads and Web Accessibility
OUTdrive Episode 259 with Megan Hartman This month on OUTdrive, President and CEO Megan Hartman covers three trends we’re discussing with clients right now: Avoid …
