Advertising to AI Bots and the Fight Against AI Slop
OUTdrive Episode 265 with Megan Hartman Time began selling ads formatted for AI bots instead of human readers. Claude’s privacy glitch turned thousands of sensitive …
AI
Social Media Platforms Are Cracking Down On AI Use
Scroll through LinkedIn or Instagram lately, and you’ve probably noticed several posts that feel a little off. Too polished, overly generic and using imagery that …
Can AI Build Your Brand’s Website?
Tools like ChatGPT Sites, Wix Harmony and Base44 can now generate a working website from a written description. Often referred to as “vibe coding,” users …
AI Ad Mistakes, Smarter Local Search and Customer Listening
OUTdrive Episode 264 with Megan Hartman Meta’s AI ad tools are creating embarrassing, brand-damaging mistakes for advertisers who aren’t reviewing the output. New survey data …
ChatGPT and Google AI Search Ads Have Quickly Gone From Test to Real
Five months ago, ads inside AI chat tools were still an experiment. OpenAI was quietly piloting ads in ChatGPT, and Google was expanding a few …
Telling Your Story Amidst AI, Zero-Click Search and Tough Competition
OUTdrive Episode 263 with Megan Hartman Consumers are holding brands to a higher standard when it comes to AI-generated content. Search traffic is reaching fewer …
Four Website Audits to Protect Your Marketing Investment
Your website is one of the few marketing assets that works around the clock. Making sure it performs at a high level is key to …
The Biggest Shift in Google Search in 25 Years
For more than two decades, getting found on Google followed the same pattern: type a few keywords, scan the list of links and click. That …
Lessons From Google’s Search Overhaul, Email Marketing And The World Cup
OUTdrive Episode 262 with Megan Hartman This month on OUTdrive, President and CEO Megan Hartman covers three timely marketing topics impacting how brands show up …
What’s Changed With ChatGPT Ads?
When we first covered ads coming to ChatGPT, the program was in its earliest stages: limited access, limited options and a lot of unknowns. That’s …
