Building a New Brand
OUTdrive episode 150 with Marissa Ivie Organizations, businesses and people change. Consequently, brands need to change to reflect a renewed mission, vision or purpose. Recently, …
Branding Insights
Why Your Brand Matters
Your brand is one of your most valuable assets. Although not tangible, it is seen, recognized and shared amongst the public. Your brand should invoke …
Creating a Big, Bold Brand
OUTdrive Episode 105 with Karley Cunningham When it comes to “branding,” there is a lot of ambiguity. What is a brand? Can you measure how …
Brand Confusion to Brand Consistency
You cannot escape the power of the brand. Whether you’re the type that only buys “brand name” products or you simply don’t care, brands are …
