Family watching TV at Christmas - Branding Strategies

The holidays were a great time to relax, unwind and watch some TV (since it was zero degrees outside). I really don’t ever do that but because of the conditions, I did spend time on the couch. One thing that struck me was the number of well-branded TV commercials that ran during this time period.…

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Whether you’re just starting out, re-engineering your business, or growing an already successful company, a brand platform is an important tool to help you differentiate yourself from others in your field. By focusing on your brand positioning, you can make this drive your communications with your target markets. Communication happens in a variety of ways,…

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Build a Consistent Brand

You cannot escape the power of the brand.  Whether you’re the type that only buys “brand name” products or you simply don’t care, brands are everywhere.  No matter where you go you and your family are reminded of, enticed by, and sold on brands.  The brand is powerful because it tells a story.  It tells…

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Is your marketing message clear enough to speak to your target audience without bogging them down with too much info? This blog may help. Whether or not you know it, you are always communicating with your customers and potential customers. Your marketing message is a 24-hour a day communication tool that is out there to…

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Recently, I read a quote by Michael Porter who said, “Competitive strategy is about being different.  It means deliberately choosing a different set of activities to deliver a unique mix of value.” I couldn’t agree more, but determining your competitive advantage can be challenging to do. Here are some questions you might ask yourself or…

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