Man Researching Items on a Phone

In the ad agency business, no one is going to hire you just because you pick up the phone and ask them to. (If there is someone like that, send me your number and I’ll give you a call.) Same holds true for most every other product, category and industry too. People today want to…

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Amazon graphic on phone

Quick, think of the fields that Amazon is a leader! If you are like me, you probably thought of online shopping, in-home assistants, technology solutions and streaming entertainment. These are all good answers and have contributed to the reported 206.1 Million unique users for Amazon sites, just in the month of December 2018.1 There is at…

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Reddit Icon on a Phone Screen

Have you heard of Reddit? Chances are you have, but may not have a good understanding of the platform, and the ways you can utilize it in your marketing program. According to Bustle, Reddit, established in 2005, is the 7th most used site in the United States, only ranking behind Google, YouTube, Facebook, Amazon, Yahoo!,…

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Behind the scenes look at Influencer marketing video

Influencer marketing is a form of marketing that focuses on creating strategic messages and delivering those messages to individuals that have influence over your target audience. An influencer can be a blogger, YouTuber, Instagrammer, journalist, a popular forum personality or even a retail sales associate. Rather than the more traditional marketing approach of communicating directly…

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smart tv with remote

Before we dive too deep into OTT advertising, I want to define what OTT is for those who are unfamiliar with the term. OTT or Over-the-Top television/media is the internet streaming option for television content and movies without a traditional TV contract. These services can be accessed on a phone, tablet, computer or even a…

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Content Marketing Long-from vs Short-form

Content Marketing continues to grow in importance and it continues to gain larger and larger portions of the marketing resource pie, and for good reason–it works. In a recent Content Marketing Institute podcast, Content Marketing pros Joe Pulizzi and Robert Rose go as far as to suggest that within 10 years, Content Marketing will lose…

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Power of Social Media graphic

Getting to know your social media followers is an important component of any successful social media marketing campaign. Market research allows us to get to know everything we can about customers so we can use that intel to go find new customers. In a similar fashion, we want to get to know everything we can…

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Hand touching center of advertising graphic

Have you ever been fishing without any luck? Spent most of your day trying with nothing to show for it? I know I have. After days like that, I always go through all the what ifs. What if I had tried at a different time, at a different spot or with a different bait? Maybe…

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marketing campaign funnel stages

The other day I was doing some basic maintenance on my lawn mower. Everything was going smoothly until I needed to remove a few pieces of hardware that were difficult to reach. Being stubborn, I wedged my pliers in there and tried to remove them. After a lot of time and effort, all I had…

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An Alexa Voice Device - Where is Voice Search Heading

Recently we added Alexa to our home sound system.  Although she sits inconspicuously in a couple different spots in our house, she stands ready to assist to play music, find recipes, adjust sound levels and serve up any little tidbit of information we desire.  What a woman! I’ve been using Siri on my iPhone for…

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baseball field

Recently, I watched the movie, Moneyball, again. In case you haven’t seen it, It’s a very entertaining baseball movie based on the concept of tracking everything and making decisions based on what the data tells you. In the movie, the concept proved very successful. But it’s the movies, right? In the old days, baseball managers…

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Managing a Content Marketing Team

If you’re managing a content marketing team you are likely well aware of the importance of content, and not just content, but really good content. But how can you lead your content marketing team to consistently and efficiently hammer out new, really good content? There’s no doubt this is a challenging question and I’m guessing…

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hands using phones and laptops

Recently a couple members of the Callis crew attended an AMI (Agency Management Institute) Digital Summit. AMI is a management consulting firm that specializes in helping marketing agencies like us take their performance to the next level—and keep improving. The Digital Summit is an interactive workshop where digital teams come together to learn about new…

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phones with social media applications

At the beginning of the year, Facebook CEO Mark Zuckerberg publicly announced that Facebook would be making big changes throughout 2018. The overarching goal is to make Facebook more about personal, meaningful interactions between people. While this is a worthy goal, it does pose significant challenges for anyone using the platform for marketing. It also…

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people using a laptop

Take a moment to reminisce on the year 1988, thirty years ago–George H. W. Bush is elected president, the Los Angeles Dodgers won the World Series, the cost of a Super Bowl ad is $600,000, …. and Google wouldn’t be founded for another ten years. Going online to obtain a marketing certificate was unheard of.…

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Customer purchasing an item on a tablet

Effective marketing is about relevance. The better we can respond to and fulfill the needs of our customers and potential customers, the more effective we will be in driving them to act and make a purchase. Why Customers Buy What They Buy Today, consumers must wade through an avalanche of emails, web pages, social media…

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What heppens if Facebook goes away

I was at a CMO conference this past week for the outdoor industry and a very provocative question was posed to the group. What if Facebook goes away? Hmmm. Interesting. Do you have so much invested in building out your social media channel on Facebook that it could become disruptive to your marketing efforts if…

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Information Overload exit sign

We operate in a digital world. As marketers, almost everything we do has some form of digital component. People are online now more than ever; at work, at home, on the go. In marketing communications, it’s our job to reach those people with relevant and engaging marketing and advertising messages. The good news about all…

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man using tablet

Even though Black Friday has come and gone, research shows that the remaining weeks of the year are still some of the best email marketing result producers…especially for last minute holiday shoppers. Even though there might be preoccupation by outdoor brands to think about the upcoming show season and year, a final push through December…

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characters standing on an iPad

The conversation is going to happen with or without you. This is a fact and is also my standard response when people say they are afraid to get too aggressive with social media or want to avoid online forums. Outdoor brands are almost always followed and talked about extensively online because they draw enormous passion…

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