Digital Marketing
Video Marketing Trends in 2021
As part of our 2021 marketing trends series, we are diving into trends in video marketing and how you can incorporate video into your marketing strategy. Video continues to perform well, with individuals watching over one billion hours of video on YouTube each day.1 It is personal, easy to consume and provides a feeling of…
Read More2021 Digital Marketing Trends to Have on Your Radar
The marketing landscape is changing, and we understand it can be difficult to know where to focus and allocate resources. Kyle Meek and Sarah Arnett of the Callis team recently attended the 2021 Agency Management Institute (AMI) Digital Summit. At the summit, they met with peers in the digital marketing industry from across the country…
Read MoreWhat are Core Web Vitals and What Do They Mean?
Core web vitals are a popular subject in SEO and the digital marketing industry. You may be wondering what they are and what they mean for your business. Core web vitals are a subset of ranking factors in the Google Search algorithm. These factors, along with others, determine your search engine results page (SERP) rankings.…
Read MoreWhy First-Party Data Matters
Data is and will continue to be critical in the marketing world. It provides valuable insights that can be used to make better decisions. It can be leveraged strategically to identify consumer behaviors, uncover purchasing patterns, develop effective messaging and target prospective customers accurately. Plain and simple, effectively utilizing data improves marketing efforts and return…
Read MoreDigital Marketing Trends Webinar
View our webinar and gain insight into trends in the digital space that you can apply to help you strategically build your brand and grow your business. Trends include actionable insights for websites, SEO, content, advertising methods, automation, AI, privacy laws and more.
Read More‘Tis the Season for Direct Mail
How Big Data and Traditional Tactics are Merging Together Direct mail is back and bigger than ever. As consumers spend more time at home, it is increasingly important to meet them where they are. Many brands such as Amazon, Target, Walmart and other household names are opting for mailboxes in addition to inboxes, using direct…
Read MoreStaying on Top of Digital Marketing Trends
Recently, members of the Callis team attended an AMI (Agency Management Institute) Digital Summit. AMI is a management consulting firm that specializes in helping marketing agencies like us take their performance to the next level and keep improving. The Digital Summit is an interactive workshop where digital teams from agencies working across the country come…
Read MoreDigital Marketing in Rural America
Emerging Marketing Technologies OUTdrive Episode 15 with Kyle Meek In this episode of OUTdrive, Cliff visits with Kyle Meek, Digital Marketing Manager at Callis. Cliff and Kyle discuss emerging technologies and digital marketing methods including social media, SEO, data and automation and the future of Artificial Intelligence (AI). They also dive into the importance of…
Read MoreLead Marketing Systems: Where Do Leads Come From?
New customer leads can come from anywhere. We think most people would agree with us when we suggest that the best ones are referrals from family and friends. But more and more, high quality leads are being driven by data-supported marketing systems that combine common sense marketing intelligence with technology. So back to the question, which…
Read MoreMobile Website VS. Mobile App: Which is Better?
In a busy world, it is more important than ever to meet people where they are. With over 275 million smartphone users in the U.S. alone1, this means meeting your audience through a strong mobile presence. Whether it is through a website or mobile app, an optimized digital presence is the core of a strategic…
Read MoreUtilizing Local SEO to Grow Your Business
In the age of technology, search engines are one of the most effective ways for consumers to find your business. Whether they are searching for a local restaurant for dinner or information about a new product, about 81% of people search online for a product or service1. As a company, it is important to invest…
Read MoreWhy Brands Should Be Using Video Marketing to Target Rural America
Video is a powerful form of communication that continues to grow in relevance and effectiveness. If a picture is worth a thousand words, think about the worth of a video. There’s a lot of reasons video production should be on your radar to help you effectively reach rural American audiences. In this article, we’ll discuss…
Read MoreWhy You Should Measure Digital Marketing KPIs
We’ve seen a lot of changes over the last few months. We’ve all been impacted by COVID-19 and the effects of the pandemic have been felt far and wide. In rural America, we’re beginning to see businesses open back up and life carrying on in what will be our new normal for the immediate future. …
Read More18 Digital Marketing Trends – Ebook
Download our ebook to learn more about the latest digital marketing trends for targeting rural America in 2020 & beyond.
Read MoreThe Application of Artificial Intelligence (AI) in Marketing
Artificial Intelligence, or AI, is the process of utilizing data to generate insights to improve performance and efficiency. The marketing industry is in the early stages of adopting AI, but it is poised to have a huge impact on marketing in the coming years. To give you an idea of just how big of an…
Read MoreHow Does YouTube Advertising Work?
YouTube is a large and fast-growing website. It is the second most visited website in the world, outscored only by its parent company, Google. YouTube’s large reach and popularity make it a prime venue for advertising. This guide will give you the basics on YouTube advertising and why it might be right for your business.…
Read MoreMarketing Ideas for Events
There are many different ways to leverage an event. You may choose to host an event, sponsor an event, or participate in some way as yourself or representing your business. In any capacity, utilizing event-based marketing strategies can help you generate leads, engage with current and potential customers, build your brand recognition, learn new practices,…
Read MoreWhat is Agile Marketing?
There is no doubt about it, we live in a fast-paced world. Trying to get, and keep, the attention of potential customers and clients can seem like an uphill battle. What worked yesterday may seem like it’s not working today and what worked today may not work tomorrow. In some cases, you need to change…
Read MoreWhat is Repurposing Content in Marketing?
We all look for ways to save time and money, and we want to get the most out of our efforts once we create something great. One way we can do that in the business and marketing world is to repurpose content. There are two major ways to make the most out of your content.…
Read MoreWhy Online Reputation Management is Important
What do you do when looking for a new product or service? If you are like me and everyone else in the world, I start with a Google or Amazon search. If a brand I trust appears, I will look at their offerings first. I don’t always have experience with the brands in the search…
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