Digital Marketing

Artificial Intelligence, or AI, is the process of utilizing data to generate insights to improve performance and efficiency. The marketing industry is in the early stages of adopting AI, but it is poised to have a huge impact on marketing in the coming years. To give you an idea of just how big of an…

YouTube is a large and fast-growing website. It is the second most visited website in the world, outscored only by its parent company, Google. YouTube’s large reach and popularity make it a prime venue for advertising. This guide will give you the basics on YouTube advertising and why it might be right for your business.…

There is no doubt about it, we live in a fast-paced world. Trying to get, and keep, the attention of potential customers and clients can seem like an uphill battle. What worked yesterday may seem like it’s not working today and what worked today may not work tomorrow. In some cases, you need to change…

We all look for ways to save time and money, and we want to get the most out of our efforts once we create something great. One way we can do that in the business and marketing world is to repurpose content. There are two major ways to make the most out of your content.…

Podcasts are continuing to grow in popularity with more and more active subscribers and listeners. According to MarketingProfs, nearly 30% of Americans now listen to at least one podcast on a regular basis, and more than 70 million people actively look for engaging podcast content.1 Podcast advertising presents some unique opportunities for your brand to…

SMS Mobile Marketing Statistics & Text Marketing Best Practices Text message marketing, or SMS marketing, has been becoming more and more popular due to its effectiveness. SMS marketing is short for short message service marketing and is a marketing tactic that uses permission-based text messaging to communicate promotional messages straight to the mobile devices of…

Quick, think of the fields that Amazon is a leader! If you are like me, you probably thought of online shopping, in-home assistants, technology solutions and streaming entertainment. These are all good answers and have contributed to the reported 206.1 Million unique users for Amazon sites, just in the month of December 2018.1 There is at…

Have you heard of Reddit? Chances are you have, but may not have a good understanding of the platform, and the ways you can utilize it in your marketing program. According to Bustle, Reddit, established in 2005, is the 7th most used site in the United States, only ranking behind Google, YouTube, Facebook, Amazon, Yahoo!,…

Have you ever been fishing without any luck? Spent most of your day trying with nothing to show for it? I know I have. After days like that, I always go through all the what ifs. What if I had tried at a different time, at a different spot or with a different bait? Maybe…

The other day I was doing some basic maintenance on my lawn mower. Everything was going smoothly until I needed to remove a few pieces of hardware that were difficult to reach. Being stubborn, I wedged my pliers in there and tried to remove them. After a lot of time and effort, all I had…