Digital Marketing
Why Online Reputation Management is Important
It used to be that word-of-mouth advertising was the goose that laid the golden egg. One satisfied customer told another who in turn told another until your business was full of happy customers all eager to spend money. Today’s customers are just as willing to spread the news about your business, but these water-cooler conversations…
Read MoreTwitter Changes and Brand Security
How Do the Changes to Twitter Impact Brands? With all the recent changes to Twitter and other big tech companies, many are wondering if their relationship with these companies should also change. Questions about brand safety, security and the possible migration of end-users have many wondering which channels are now best for their brand. Big…
Read MoreConnecting with People Through Loyalty
OUTdrive Episode 129 with Mark Ross-Smith Every loyalty program should be designed to do one primary function: connect people; connect people to the things they want, to the rewards they can earn, or the status they want to attain. For example, we see commercials all the time for companies emphasizing their points, miles, and perks…
Read MorePart 2: Investing in Digital Marketing
OUTdrive Episode 127 with Steve Kroll When a consumer comes across your online presence, can they tell who you are? Or, maybe more importantly, can they tell what you are not? In our second episode with Steve Kroll, we discuss why businesses located in the Midwest should be leaning into what they know and asking…
Read MorePart 1: Predictability of Search Engine Marketing
OUTdrive Episode 126 with Steve Kroll How do you know if your marketing campaign is working? Not all channels are created equally when it comes to reporting. Fortunately, digital marketing avenues such as Search Engine Marketing (SEM), offer the value of predictive analytics and effective reach. In the first episode of a two-part podcast series,…
Read MoreWhy Online Accuracy Matters
Sometimes the tiniest things make a big difference. Business owners today are so busy thinking about their product, customer satisfaction, payroll, hiring or a host of other legitimate concerns, that they may overlook the most mundane of tasks. Simply assuming that your online contact information is correct may be one of those tasks and have…
Read MoreFive Tips for Creating an Organic Content Plan
This year marks the 35th anniversary of the founding of Callis & Associates. To celebrate this milestone, in January we launched the #CallisTurns35 campaign across our digital and social platforms. Every week for the first 35 weeks of the year, we shared a lesson from each year Callis has been in business and highlighted clients…
Read MoreSimplifying SEO and Digital Marketing
OUTdrive Episode 117 with Rogelio Rodriguez We know there can be a lot of complexity surrounding digital marketing, specifically within the topic of Search Engine Optimization. But, when you break it down, SEO can be simplified to crafting the most relevant and accurate answers to your consumer’s frequently asked questions. In this episode, agency owner…
Read MoreWhat is Repurposing Content in Marketing?
There are two major ways to get the most out of your content. The first is to repurpose older content and republish it with up-to-date information. The second is to repurpose it across all your platforms, including social media, blogs, email and more. Both options allow you to take advantage of content that is already…
Read MoreLeveraging Lightweight Videos in Your Marketing
Video is one of the most effective ways to reach audiences and share your content. It is visual, personal and captures the attention of viewers. Digital and social media platforms continue to prioritize video, but it can be difficult to produce videos due to the time and investment needed to create one. So how can…
Read MoreChanges in Social Shopping
Individuals use social media for a variety of reasons, but its influence extends beyond the screen into everyday life. It is a source of information and it influences people’s opinions, behaviors and purchases.1 One of the fastest-growing uses of social media is social shopping. Platforms continue to expand into e-commerce and introduce new features for…
Read MoreWhy is it Important to Keep Your Website Updated?
For businesses out here in rural America, a strong digital presence is vital for connecting with local and non-local customers. With almost two billion websites in the world, chances are your company has its own website that connects your audience to your brand. Your website is one of the first places people go when seeking…
Read MoreWhat #FacebookDown Means for Your Content Marketing
Last week, Facebook and other connected apps including Instagram and WhatsApp were down for nearly a day. In fact, many users were left wondering if the platform was gone for good given the recent news coverage surrounding them. Although it’s surprising and frustrating when you can’t access frequently used apps, this isn’t the first time…
Read MoreVideo Marketing Trends in 2021
As part of our 2021 marketing trends series, we are diving into trends in video marketing and how you can incorporate video into your marketing strategy. Video continues to perform well, with individuals watching over one billion hours of video on YouTube each day.1 It is personal, easy to consume and provides a feeling of…
Read More2021 Digital Marketing Trends to Have on Your Radar
The marketing landscape is changing, and we understand it can be difficult to know where to focus and allocate resources. Kyle Meek and Sarah Arnett of the Callis team recently attended the 2021 Agency Management Institute (AMI) Digital Summit. At the summit, they met with peers in the digital marketing industry from across the country…
Read MoreWhat are Core Web Vitals and What Do They Mean?
Core web vitals are a popular subject in SEO and the digital marketing industry. You may be wondering what they are and what they mean for your business. Core web vitals are a subset of ranking factors in the Google Search algorithm. These factors, along with others, determine your search engine results page (SERP) rankings.…
Read MoreWhy First-Party Data Matters
Data is and will continue to be critical in the marketing world. It provides valuable insights that can be used to make better decisions. It can be leveraged strategically to identify consumer behaviors, uncover purchasing patterns, develop effective messaging and target prospective customers accurately. Plain and simple, effectively utilizing data improves marketing efforts and return…
Read MoreDigital Marketing Trends Webinar
View our webinar and gain insight into trends in the digital space that you can apply to help you strategically build your brand and grow your business. Trends include actionable insights for websites, SEO, content, advertising methods, automation, AI, privacy laws and more.
Read More‘Tis the Season for Direct Mail
How Big Data and Traditional Tactics are Merging Together Direct mail is back and bigger than ever. As consumers spend more time at home, it is increasingly important to meet them where they are. Many brands such as Amazon, Target, Walmart and other household names are opting for mailboxes in addition to inboxes, using direct…
Read MoreStaying on Top of Digital Marketing Trends
Recently, members of the Callis team attended an AMI (Agency Management Institute) Digital Summit. AMI is a management consulting firm that specializes in helping marketing agencies like us take their performance to the next level and keep improving. The Digital Summit is an interactive workshop where digital teams from agencies working across the country come…
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